Directed marketing operations. Managed marketing team, marketing budget, agency and contract partners, and vendors. Coordinated integrated marketing plans with internal and external stakeholders. Delivered multi-channel campaigns across key categories helping to beat company records and sales goals. Executed and managed creation of content, email marketing, social & paid ads, print media production & placement; produced content and collateral for digital and print (graphic & web design, copywriting, video) and more.

Managed marketing projects. Developed solutions for multi-channel sales & event promotions, including data-driven personalization efforts. Provided creative direction, planned, produced and managed marketing initiatives including: content & copywriting, graphic design for digital & print advertising and POP collateral, web development & landing pages, SEO/SEM, social media, email marketing, video production, media planning and more. Led team including a new direct hire Social Media Specialist role; managed relationships with external vendors and agency partners. Delivered winning campaigns across multiple categories targeting an array of personas.

Delivered content, print & digital assets for all campaigns; Managed multiple social channels and paid ads; Led email marketing operations; Planned and executed SEO-focused content strategies, and worked with external vendors on SEM/SEO initiatives; Provided art direction for graphic production designer; Produced videos and photography.

Led design, content, and developed digital channels (web, WordPress blog, Facebook, YouTube). Graphic and Web Design, Copywriting, Content Management, Social Media Management, Video Production & Editing, Email Marketing