Matthew Mikell Email and Phone Number
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Championing SaaS innovation in healthcare, my leadership at bioMérieux merges clinical marketing with technology advancements to drive value-based care. With a solid AI/ML background from my tenure as Director at IBM Watson and SAS I excel in orchestrating product roadmaps, digital campaigns, and sales enablement strategies. My team’s efforts have fortified bioMérieux's position as a leader in clinical laboratory software and services, underpinned by robust cybersecurity and regulatory adherence.In collaboration with cross-functional teams, I've guided critical projects that integrate voice of customer insights with market trends, enhancing our Go-to-Market strategies. My expertise in partner engagement has advanced third-party collaborations, establishing competitive differentiation in our analytics infrastructure. The synergy between marketing acumen and technological fluency defines my approach, ensuring that our solutions not only meet industry standards but also set new benchmarks for excellence in healthcare.
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Head Of Marketing And Public RelationsLabconnectChapel Hill, Nc, Us
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Marketing ExecutiveBiomérieux Jan 2020 - PresentMarcy-L'Étoile, Auvergne-Rhône-Alpes, Fr• Leading a team of marketers in product, content and messages for the buyer journey within a SaaS, SaMD, and consulting portfolio of infectious disease, surveillance, and diagnostic offerings.• Transformed a legacy clinical business into SaaS and shaped services strategy, segmentation, and sales enablement with responsibility for revenues of $7M and growth of 20% per year.• Formulated and executed B2B content strategy through digital & social, blogs, videos, white papers, and Google Ads activities. • Supported marketing campaign execution through third-party agencies and partnerships that scaled healthcare analytics and cybersecurity messaging.• Oversight of Go-to-Market, product management, roadmaps and rhythm of Data-as-a-Service business and pipeline. • Developed consulting and value-based care narratives, KOL relationships, and research of 300% ROI for hospital laboratories. • Achieved 45% software 'attachment' to IVD instruments, 80% close rates, and 100% logo retention. -
Director - Ibm Watson Industrial SolutionsIbm Feb 2017 - Dec 2019Armonk, New York, Ny, Us•Global marketing leader for Internet of Things and Enterprise Asset Management content, thought-leadership, buyer journey, and transforming Go-to-Market for SaaS-based portfolio.• Leading sales and partner enablement through playbooks, battle cards, and communication in all phases of product launch.• Implemented B2B digital campaigns and ABM programs targeting top 50 accounts, resulting in $5M of new pipeline in 12 months.• Launched product ‘incubators’ of blockchain for supply chain, AR/VR in predictive maintenance, connected services in digital twins.• Spearhead of a dozen AI/ML marketing campaigns and responsible for $30M in ARR SaaS revenues.• Nurturing strategic partnerships with global IoT device vendors, resulting in new use cases, media coverage, and brand awareness. -
Sr Manager -Ibm Watson AnalyticsIbm Apr 2014 - Feb 2017Armonk, New York, Ny, Us•Global marketing for SaaS analytics and AI portfolio, leading marketing, sales enablement, battle cards, content creation, Google Ads, and digital campaigns.•Owner of digital assets (e-books, blogs, videos) and platforms explaining the value of SaaS for Natural Language Processing (NLP) reaching 5M views.• Managed cross-functional teams for the execution of product launches, roadmaps, demand generation, analyst relations and public relations.• Conversant in AI/ML products, market trends and building evangelism to showcase market position for deployment on the cloud.Leading Go-to-Market and international partner enablement of new offerings, communications and content for events, trade shows, and social media.• Annual software revenue contribution of $5M ARR and $50M (SaaS & on-premise).
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Sr. Advisor - Cloud Portfolio StrategyDell Sep 2011 - Apr 2014Round Rock, Texas, Us• Strategic leader developing and unifying our B2B cloud brand, messages and positioning from five DELL divisions and ten acquisitions. Directing asset creation, sales/partner enablement and content in digital & social lead-generation campaigns for European and AsiaPac geographies.•Cloud spokesman promoting our Point of View and product differentiators through-leadership, syndicated content, social media, blogs, and bylines.•Collaborating with multiple agencies and Dell acquisitions to unify cloud branding across webpages, corporate communications, media partners and third-party channels.•Leading market research to assess emerging cloud technologies and trends, providing detailed reports and insights that informed leadership decision-making. -
Director Cloud Operations And Managed ServicesSeeburger Ag Jan 2011 - Aug 2011Bretten, Baden-Württemberg, DeReported to CEO with responsibility for financial planning, risk management and contracting of new US-• based data centers.• Built market analysis, thought-leadership, product management, and Go-to-Market of new Electronic Data Interchange services.• Defined and communicated the value of iPaaS offers to drive sales, market awareness, and demand generation in SAP client base.• Developed pre-sales assessment tools, white papers, ROI analysis, and pay-back of new managed service models.• Identified new B2B partnerships for cloud-to-cloud offerings and coordinated product roadmaps and product line expansions.• Improved visits to the Managed Services site by 24% and increased sales funnel (by deal volume) by 21%. -
Sr Manager Saas & Machine Learning Services.Sas Apr 2004 - Dec 2010Cary, Nc, Us•Leading a B2B marketing team in creating high-quality, engaging, and relevant Data-as-a-Service content across digital platforms, blogs, white papers, and social media.•Developed and executed the Go-to-Market strategy, including market segmentation, price guidelines, demand generation, and brand architecture for machine learning service offerings.•Collaborated with R&D, channel management, and European and AsiaPac marketing leaders to launch new fraud, risk, and pharma 'as a service' offerings, ensuring successful product introductions.•Created marketing tools and activities that resulted in a $13M revenue contribution, achieving 40% year-on-year sales growth and 95% logo retention.•Acquired 83% net-new clients from SMBs in 2008 and an additional 80% net-new clients, demonstrating strong market penetration and growth strategies.• Directed analyst relations, addressing inquiries from Gartner, Forrester, and IDC, contributing to a 25% increase in coverage. -
Director International Channels & AlliancesSas May 1999 - Apr 2004Cary, Nc, UsReporting to President and member of executive team, responsible for third-party sales and marketing with global consulting firms and system integrators. •Owner of revenue strategies, sell-to, sell-through and sell-with motions with all partners, as well as promotion of our GSI related activities - from campaigns to events.•Leading a skilled group of eight alliance managers, delivering product and vertical lead-generation programs across our full software and services portfolio.•Set strategy and criteria for investments on strategic partnerships including co-branded solutions, co-branded campaigns, and performance.• Increased sell-to, sell-through, sell-with revenues 80% from €19,000,000 to €24,000,000 Euro.• Managing annual dept. budget of €1,115,000/$ 1,000,000 Euro.
Matthew Mikell Skills
Matthew Mikell Education Details
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Brennan School Of BusinessMis & Marketing -
Dominican UniversityMath
Frequently Asked Questions about Matthew Mikell
What company does Matthew Mikell work for?
Matthew Mikell works for Labconnect
What is Matthew Mikell's role at the current company?
Matthew Mikell's current role is Head of Marketing and Public Relations.
What is Matthew Mikell's email address?
Matthew Mikell's email address is ch****@****ail.com
What schools did Matthew Mikell attend?
Matthew Mikell attended Brennan School Of Business, Dominican University.
What skills is Matthew Mikell known for?
Matthew Mikell has skills like Enterprise Software, Saas, Cloud Computing, Business Alliances, Business Intelligence, Product Marketing, Sales Enablement, Go To Market Strategy, Competitive Analysis, Demand Generation, Business Analytics, Solution Selling.
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