Matthew Tsui Email & Phone Number

Toronto, ON, CA

Toronto, ON, CA

Toronto, ON, CA

Toronto, Ontario, Canada

- Redesigned and led the end-to-end forecasting process for global sales across five eCommerce territories and 30+ retail locations, leveraging data-driven models to optimize revenue projections and inform retail labor headcount decisions.- Developed and spearheaded advanced forecasting initiatives, including time series modeling, Marketing Mix Modeling.

Toronto, Ontario, Canada

• Provide a full suite of analytical support to marketing partners including but not limited to analyzing customer purchasing behaviour, identifying target audiences, campaign performance measurement, and.
• Identify acquisition and retention opportunities for SDM ecommerce marketing across various points of the customer lifecycle by understanding business challenges, transforming problems into data-driven frameworks, and.
• Lead demand forecasting on the following metrics: daily site traffic, acquisitions, retention activity, customer segments, customer migrations, churned customers, retention rate, voucher program
• Engage in ad-hoc analysis and deeper analysis to understand business performance, provide high impact data-driven insights, and concise summaries and recommendations for leadership to continue driving ecommerce growth
• Build new solutions, capabilities, features to scale growth marketing in collaboration with cross-function partners

Canada

• Managed the maintenance and evolution of the Voice of Customer (VOC) programs for JoeFresh.com, SDM Online Beauty, and Digital Pharmacy
• Partnered with product teams to analyze the size and impact of customer pain points, monitor customer satisfaction for new product initiatives, and collaborate on new growth experiments to continually deliver better.
• In-sourced analytical capabilities, such as regression modeling, sentiment analysis, and SQL scripting to expand the team’s insights and understanding of the VOC data

Toronto, Canada Area

Brampton, Ontario, Canada

• Responsible for developing, generating, and publishing reports to the field, including but not limited to sales tracking, promotional results/analysis, target tracking for stores, third-party purchases, and inventory.
• Executed third-party software purchases (approx. >$1M CAD in total purchases) to boost in-store inventory and drive sales for the EB Games buy/sell/trade model
• Supported with the creation and execution of the 2018/2019 promotional calendar as well as proofing of new marketing campaigns before launch
• Creation and optimization of product demand forecasts to help the EB Games reclamation centre determine weekly production targets for refurbished software, hardware, and accessories
• Provided insights and analysis to support new business initiatives and ad-hoc requests

Toronto, Canada Area

• Responsible for the maintenance of customer acquisition dashboards which were regularly presented to the broader online grocery team to influence strategic decisions
• Tracked the success of marketing campaigns and presented key insights to senior management
• Provided ad hoc data analysis on customer segmentation to meet stakeholder needs and drive business growth

Canada

• Supported the three major PC Plus teams: Operations, Promotions, Customer Analytics
• Refreshed PC Plus offer details and product photography to increase accuracy and conversion
• Leveraged relevant data to support senior management’s decision to discontinue gift card redemption after fraudulent activities
• Explored customer spending using SQL to assist the promotions team in optimizing return on resource investment

Toronto, Canada Area

• Linked retailer point-of-sales data to weekly flyer images, allowing food retailers to view analytical reports and enhanced key decision-making to drive flyer item promotions

Guelph

• Leveraged collection vehicle data to design an excel KPI (Key Performance Indicator) dashboard to provide senior management with insights for better resource allocation towards waste collection services

Candidate For Bachelor Of Environment Studies, Environment And Business, Honours Co-Op

Activities and Societies: UW Muay Thai Club

High School