Orchestrate seamless collaboration with the CEO, Chief Product Officer, and key stakeholders of leadership team to define and execute growth strategies. Spearhead cross-functional team communications through morning standups and monthly OKR reviews. Regularly engage in on-site visits to local clients, fortifying product engagement and optimizing operational efficacy. Institute monthly FP&A process, dissecting P&L variances month to month to fuel data-driven financial strategies and ensure accuracy for venture capital review.• Implement end-to-end marketing analytics, optimizing the entire funnel from impressions to website views, form fills, and meetings.• Design and implement employee training and management processes, doubling the size of the sales team while achieving a 5x increase in performance.• Create comprehensive sales collateral, including simple messaging and detailed explanations of our value proposition and technology.• Revamp the technical onboarding process, fostering collaboration between our product team and the customer's management team.

Steered cross-functional strategic steering committees for digitally-led high-risk projects, ensuring flawless execution, strategizing roadmaps and executing various digital programs.• Defined standards and procedures for cross-functional collaboration throughout project launches, including stages of business case development, prototype production, feasibility testing in restaurants, and success testing in restaurants, by launching a Stage Gate process.• Established robust team project management tools, ensured project alignment with business strategy, drove tactical decision-making, and enhanced day-to-day routines for continuous process improvement.• Promoted new stores and system execution primarily focused on technology and delivery by leading a team of three project managers as well as peers from other functional teams.• Empowered direct reports to lead and manage complex projects, involving menu improvements, content integrations, and POS developments, working closely with our technology team.

Established scorecards for industry-first end-to-end Marketing Diversity initiative. Ensured seamless flow of operations while carrying out real ingredient recipe reformulations.• Enabled innovation at global scale by improving/streamlining specifications for commercialized raw materials.• Launched a Commercialization Pilot Program for Animal Welfare Enrichments.• Analyzed monthly data and provided understanding of data and financials to staff and senior leadership, resulting in 7% sales growth across 3,700 restaurants, totaling $1.4B.

Oversaw numerous activities, including clustering research, guest segmentation, brand planning, and global benchmarking. Led all integral aspects of Global Ad Fund between CMO-direct-reports and Regional Heads. Managed 1 FTE and associated monthly financial closing routines, driving 6% sales growth across ~18K restaurants, totaling $5.5B and $6B total sales in 2018 and 2019. Implemented best practices for marketing and operations during COVID-19 pandemic.• Facilitated CEO with month-end performance summaries and RBI Global CMO with monthly meeting to review KPIs, accomplishments, blockers and priorities.• Led cost management during global team expansion from BK to 3 brands, adding Tim Hortons and Popeyes.• Supervised and trained summer interns on business fundamentals and operational procedures.

Led executive reporting, budgeting, accounts receivable (AR) and accounts payable (AP) along with onboarding the Mexico Ad Fund, including getting the accounts from master franchisee and setting them up under Burger King Corporation. Managed zero-based budgeting, analysis, and forecasting for General and Administrative expenses.• Prepared and evaluated financial closing statements for monthly business reviews between the regional president and three divisional vice presidents.• Ensured seamless flow of sales reporting, royalty invoicing, and collections processes encompassing 40 franchises with ~1,800 restaurants.

Spearheaded marketing, finances, operations, and new restaurant development tasks for 700+ franchise-owned restaurants in Brazil, Argentina, Chile, Peru, Paraguay, Bolivia, and Uruguay. Delivered monthly performance summaries to division General Manager.• Monitored sales, product mix, and profitability by creating automated Excel-based tools.• Performed weekly performance reviews with Spanish-speaking franchisees.

• Global Business Services Order-to-Cash• BK North America New Restaurant Development• BK North America Company Restaurant Operations• BK North America Marketing Analytics