Oversee agency strategy and leadership.

Oversee agency strategy and leadership for both Isovera (Isovera.com) and TBG (bostongroup.com).

IDG’s Strategic Marketing Services group works with clients to produce custom innovative marketing strategies and campaigns. This includes content marketing, integrated digital programs, social media and native advertising solutions aimed at both the US and international markets. I oversee the US Strategy team. We work in a “consulting” capacity across groups, allowing us to proactively help identify new opportunities and respond strategically.

Clients: John Hancock, Horizon Beverages, and EnerNoc

Highlights:> Managed lead generation and nurture strategies for Oracle Hardware using Eloqua> Generated leads through paid and organic social programs> Developed the FY 15-16 digital and content strategy for Hardware

Highlights:> Clients: TracFone, Boston Scientific, PAREXEL, and Veracode > Created search and mobile retail strategy for TracFone which targeted prospects within Walmart’s cell phone aisle > Developed 12-month sales and program strategy for Boston Scientific and PAREXEL

Highlights:> Clients: FedEx Office, Citizens Bank, athenahealth, Cloze* and Activision> Created new in-market digital and print campaign for athenahealth targeting doctors and practice managers > Managed design exploration for Call of Duty Elite social platform> Launched Citizens Bank mobile banking and deposit application*Cloze was honored at the 2013 MITX Innovation Awards with wins for Most Innovative Mobile App and the PwC Promise Award.

Highlights:> Client: Bank of America> Managed development of award-winning website that served as hub for all Bank of America enterprise content> Developed content strategy and editorial calendar allowing Bank of America to distribute relevant content strategically throughout the year

Highlights:> Client: Dupont> Managed strategy and development of global B2B digital marketing platform that drove revenue growth by offering an advanced experience to customers and prospects> Worked with the project management and finance team to manage a multi-million dollar budget by monitoring burn rates, flagging overages, and watching P&L

Highlights:> Clients: Procter & Gamble, Kraft, and General Motors> Developed strategic framework used for the creation of P&G global initiative that included digital partnerships, awareness drivers, email communication, and social marketing > Provided strategic direction on global website refresh for P&G with focus on providing girls educational content > Positively impacted purchase intent for six new product launches by developing both digital and direct mail communications targeting the Kraft CRM database

Sample Clients: Massachusetts State Government/Department of Early Education and Care (EEC), Newpro Windows, By Appointment Only (BAO)