Matthew Nathaniel is a seasoned business leader with extensive experience in diverse industries, particularly in the rapidly evolving cannabis and hemp sectors. His expertise spans startups and growth-stage companies across multiple fields, including entertainment, advertising, and health & fitness.In the cannabis industry, Matthew has played pivotal roles in shaping some of the most influential organizations. He has worked with the Shryne Group, the parent company of the renowned cannabis brand STIIIZY, contributing to its enormous growth and market presence. His involvement with MedMen and Heavy Brands, among others, further solidifies his standing in the industry.Matthew's influence in the hemp sector is equally notable, reflecting his commitment to the broader cannabis ecosystem. Currently, Matthew serves as the Co-Founder and CEO of ATMOSPHERE, leveraging his extensive experience to drive innovation and growth in this new venture. His leadership extends to the national Cannabis Chamber of Commerce, where he holds a board position, actively shaping the future of the industry.Matthew Nathaniel's career is characterized by his ability to navigate complex regulatory environments, drive business growth, and foster innovation across multiple sectors. His particular focus on cannabis and hemp has positioned him as a key figure in these rapidly expanding industries.