Responsible for creating integrated media plans for all OEG Brands, including the iconic Grand Ole Opry and Ryman Auditorium, along with Ole Red Restaurants, Austin City Limits Live, and the soon-to-be-opened Category10 Bar across paid channels. Owns and manages a multi-million dollar budget across brand portfolio, achieving record returns on ad spends.

Generating content, managing social media, SEO, website, and overall brand strategy/direction for ExperienceNash.com—created to share an "insider guide for a local perspective on Nashville."Generate over 40,000+ organic site views monthlyAccumulated 40,000+ organic social followersFeatured in various publications including Airbnb Magazine, The Guardian, Style Blueprint, and Pacific, Virgin Airline's in-flight magazine

Partnerwith and marketing high-level brands like WH Properties, Keith Urban, Garth Brooks, Starstruck Entertainment, Heineken, Subway, Bonaroo, Tennessee Performing Arts Center, Music City Food + Wine, and moreConsult and develop overarching marketing strategy/campaigns for client brands, achieving profit margin and desired revenue targets, sales objectives, and overall awareness goalsStrategize, manage, execute, and report digital efforts for multiple brands, artists, and live events, including multiple tours with Warner Music Group, Word, and Curb RecordsDevelop and implement comprehensive social media/advertising strategies in order to increase client brand awareness, social followings, website traffic, sales, and lead generationManage/maintain websites, including build outs and refreshes – developing and executing SEO/SEM strategy, guiding design, and creating content Hire and maintain relationships with multiple PR agencies, ensuring brands, artists, and tours receive proper and adequate media coverage, resulting in placements in various outlets and influencer channelsFacilitate rebranding and design efforts for multiple clients, including logos, collateral, videos, and creation of brand guidelinesPerform in-depth market analysis, conduct interviews, feedback, and generate respective reports – uncovering new opportunities resulting in significantly expanded market presence

Led all press, digital marketing, and branding efforts for Arcivr, a startup founded in 2013 -- bringing newly launched app/products to market.

Generating content for and optimizing engagement of HealthStream's proprietary online customer community; Monitoring activity levels in Google AnalyticsDeveloping and implementing strategies to further strengthen and expand HealthStream's community, web/digital, and social media presenceManaging day-to-day activities and content for all HealthStream social profiles (LinkedIn, Facebook, Twitter, Google+, Youtube); Collecting and interpreting data through various marketing tools and making informed decisions based on resultsManaging, promoting, and developing HealthStream's Customer Spotlight and Awards of Excellence programsWriting copy for blogs, customer success stories, ads, email campaigns, and corporate websiteTeam lead managing multiple committees responsible for executing elements of Summit, HealthStream's proprietary conference attracting 1,000+ attendees Participated in corporate website redesign and re-launch teamPlanning and executing company events for 400+ employees throughout the year as an active member of HealthStream's Events TeamStrategizing, forecasting, and managing multiple budgets

Planned, developed, executed, and reported/measured strategic marketing campaigns and budgets for HealthStream's Talent Management Solution; Worked strategically with sales and product management teams to optimize product messaging and supportDeveloped product messaging strategies and value propositions; Successful creation of digital ads, print ads, product brochures, SEO/SEM campaigns, blogging initiatives, webinar/WebEx seminars, e-mail campaigns, and managed various sponsorship and tradeshow elements, resulting in the highest number of sales and marketing ready leads on campaigns teamDeveloped copy for product landing pages, brochures, digital ads, direct mailers, and email campaignsManaged and marketed the Talent Management Academy, an online community of healthcare professionals, resulting in over 300 active opt-in memberships

Actively recruited new hire employees and created/implemented new hiring processLed new hire training development and orientation across three sitesEffectively managed HR duties in acquisition of 300+ employeesCreated and published Sodexo Cares newsletterSupported employees with work-related issues from new hire stage to post-employment

Consistent top performer, including ranking in the top five sales reps in the nation - resulted in multiple internal promotionsForecasted quarterly quotas via inbound and outbound sales (relationship and cold contact) calls and utilizing various marketing toolsMaintained over 300 accounts with technology spend of $50-350k annually, responsible for growing overall expenditureExceeded corporate annual sales goals of $24 millionExecuted sales training techniques and mentoring for on boarding employeesEnhanced customer experience skills by dealing with customer issues, resulting in various awards

Responsible for attaining sales quota via inbound/outbound sales calls. Required to cold call non-spending accounts to grow business.

Facilitated event planning committee, Prepared and executed a direct mail campaignOversaw and managed developing projects enhancing project development experience, coordinated various events including a charitable fundraiser