Matthew Nkala

Matthew Nkala Email and Phone Number

Digital marketing enthusiast | Brands, products and people match maker | Thought partner | Catalyst @ The Catalyst Africa
johannesburg, gauteng, south africa
Matthew Nkala's Location
City of Johannesburg, Gauteng, South Africa, South Africa
Matthew Nkala's Contact Details

Matthew Nkala personal email

n/a
About Matthew Nkala

Experienced business marketing consultant with expertise in digital marketing and advertising management. Experience in challenging roles with a proven success record managing reputable clients including Microsoft, Cisco, Intel, Nandos, Opel, Chevrolet, Isuzu, DSTV, Intel, HP, Huge Telecom, Neotel and Nike. Strong business strategy and implementation skills able manage teams and units. Acute business technology experience and knowledge of relationship management able to design, plan and implement bespoke sales solutions that ensure and enhance profitability.Strong experience in advertising, digital, executing channel programs, working across customer verticals and creating new channels. I have a proven track record of assisting companies in developing and implementing effective marketing strategies, building teams and consistently game changing opportunities through innovation, strategy and leveraging professional relationships.

Matthew Nkala's Current Company Details
The Catalyst Africa

The Catalyst Africa

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Digital marketing enthusiast | Brands, products and people match maker | Thought partner | Catalyst
johannesburg, gauteng, south africa
Employees:
19
Matthew Nkala Work Experience Details
  • The Catalyst Africa
    Digital Director
    The Catalyst Africa Aug 2020 - Present
    Johannesburg Metropolitan Area
    Overseeing digital marketing operations - set-up and manage digital operations framework​Resources – identifying, induction training, mapping and management of roles and responsibilities​Service development – identifying, mapping, developing, costing and ensure delivery​Key stakeholder relations​Internal digital marketing efforts – manage platforms, tell Catalyst story using digital platformsGuiding a team of content creators, community managers, digital specialists
  • The Catalyst Africa
    Director And Digital Strategist
    The Catalyst Africa Jan 2019 - Aug 2020
    Johannesburg Area, South Africa
    Provide strategic oversight guided by an understanding of a client's business objectives, creatingand implementing digital strategies that help achieve their goals.Advise and assist teams and clients in the development of marketing campaigns using digital channels.Analyze and advise clients on their digital platforms to improve improving usability, design, content and conversions.Work closely with the account managers and client marketing functions to provide guidance on how to reach new markets through the use of the digital.Review new digital services relevant for business and keep clients at abreast of digital marketingdevelopments.Chasing and achieving agreed KPI’s.
  • Netpartnering, An Expandi Group Company
    Digital Marketing Consultant
    Netpartnering, An Expandi Group Company Aug 2017 - Dec 2018
    Johannesburg Area, South Africa
  • Netpartnering (Expandi Group)
    Account Manager
    Netpartnering (Expandi Group) Feb 2015 - Aug 2017
    Johannesburg Area, South Africa
    ICT Channel and co-marketing role• Account lead for Microsoft SA, Cisco SA and Intel SA accounts for a team of 7. • Responsible for finding new avenues for growth, conceptualisation and implementation of market development plans for customers. • Business development – within existing client base and acquisition of new clientele. • Responsible for client interface, revenue from accounts and managing marketing programs to the channel, government, enterprises and end users. • Engaging with customers to evaluate relevant business context and to ensure that delivery is aligned to business objectives.• These include integrated campaigns, digital, lead generation, telemarketing, events and brand awareness campaigns. The key areas of responsibilities are: • Joint Marketing/ Co-marketing • Partner Sales Enablement• Driving lead generation through digital• Support the execution of initiatives with Alliance partners• Brand/Product Awareness campaigns • Includes managing activities into the rest of Africa.• Attending regular vendor product training to understand product offerings and core brand values and messaging for effective marketing communications.• Managing wide range of third parties across Africa, Middle East and Europe.
  • Publicis Machine
    Account Director
    Publicis Machine Nov 2014 - Jan 2015
    Johannesburg Area, South Africa
    Digital and Advertising role• Account lead for Nando’s account.• Client Services and strategic agency lead.• Collaborating with all delivery team members to ensure project handover while also maintain oversight and accountability for project execution against strategic imperatives.• Implement best practises to ensure performance targets are continually exceed for customers. • Collaborating with other agencies to ensure delivery of best possible marketing and business solutions for client. • Evaluation of the quality and the appropriateness of the creative work.• Completing and circulating contact & status reports.• Train Account Executives and Interns.• Raising PO’s & CE’s on Chase.
  • Vmly&R South Africa
    Account Director
    Vmly&R South Africa Oct 2013 - Oct 2014
    Johannesburg Area, South Africa
    Digital and Social Marketing Role• Responsible for Opel, Chevrolet, Isuzu, DSTV accounts• Accountable the overall client satisfaction, quality of service, and on-time, on-budget completion of the agency’s services. • Defined scope of work, proposed cost solutions and presenting high level strategy and costings across all levels of customer business.• Responsible for working and building relationships with senior members on the client side and report to the most senior account person on the agency side.• Responsible for business growth opportunities and revenue growth.• Achieved an increase in revenue growth by 12% year on year.
  • Netpartnering
    Account Manager
    Netpartnering Nov 2009 - Sep 2013
    Johannesburg Area, South Africa
    IT Channel and co-marketing role• Responsible for Intel and HP Accounts, focusing on channel and consumer marketing.• Responsible for strategy through to execution, managing budget and constantly working with clients to find marketing avenues for different goals.• Reporting to Account Director. Main roles included to attract, develop, maintain, and extend client relationships.• Project management and ensuring that the account team is undertaking necessary actions• Writing proposals and delivering presentations to clients.• Achieving and maintaining a company required profitability levels on all projects. • Projects managed range from IT Channel marketing/communications, channel incentives programs, co-marketing activities, B2B marketing, B2C marketing to social media/online marketing. Position involves a lot of understanding of the client business and industry to help identify ways of growing brand. • Editor of HP’s channel page, responsible for content production.
  • Netpartnering South Africa
    Campaign Manager
    Netpartnering South Africa Nov 2009 - Sep 2012
    Planning and executing marketing campaigns for leading IT brands within a team of three creativesJob includes of project management, briefing and management of external agencies to achieve desired goal, website content development and optimization, liaising with clients and channel marketing.
  • Fleishman Hillard International Communications
    Account Executive
    Fleishman Hillard International Communications Jan 2008 - Nov 2009
    IT Communications and PR role• PR work for IT and consumer clients e.g. Intel, Cisco, Microsoft, Huge Telecoms, Neotel and Nike SA.• Liaising with clients to help achieve the best and positive publicity with the right messaging• Analysing industry trends and competitor activities • Advising clients on the best routes to maintain a positive image in media• monitoring, analysing publicity and compiling reports with recommendations• Assist in organizing and facilitating events• Writing proposals for potential clients
  • Dimension Data/Quest
    Call Centre Agent
    Dimension Data/Quest Nov 2007 - Dec 2007
    centre agent on a UK projectAssisted UK customers with setting up their broadband internet and landlinesHandled bill queriesFacilitated reconnection and improved access speed of modems via phoneSuggested different packages for customers and sold extra services to improve the whole feel on the internet or phonesDid well on the project and enjoyed it but had to leave because the shifts were not convenient; transportation to where I resided was a problem.
  • T-Mobile Shop
    Assistant Manager/Sales Assistant
    T-Mobile Shop Nov 2004 - Feb 2005
    Staff supervision (13 employees)Staff recruitments and conducted prospective employee interviewsLed, motivated and liaised with staff to high productivityDrew up duty roasters, maintained staff databases, staff evaluationOperated as a sales assistant, helping and serving the customersEmployed as a sales assistant and promoted to interim junior manager when the person who held the position was on vacationReason for leaving: position was temporary

Matthew Nkala Skills

Marketing Communications Channel Marketing Channel Management Email Marketing Online Marketing Direct Marketing Loyalty Programs Awareness Campaigns Public Relations Marketing Strategy Media Relations Promotions Market Research Corporate Communications Event Planning B2b Marketing Internal Communications Event Marketing Campaign Management E Commerce Partner Marketing Press Releases Product Marketing Multi Channel Marketing Channel Partners Digital Marketing Marketing Copy Incentive Programs Social Media Marketing Online Advertising Management Marketing Management Integrated Marketing Brand Development Sales Digital Strategy Product Launch Account Management Demand Generation Copywriting Project Management Digital Media Seo Lead Generation Sem Strategy Mobile Marketing Marketing Crm New Business Development

Matthew Nkala Education Details

Frequently Asked Questions about Matthew Nkala

What company does Matthew Nkala work for?

Matthew Nkala works for The Catalyst Africa

What is Matthew Nkala's role at the current company?

Matthew Nkala's current role is Digital marketing enthusiast | Brands, products and people match maker | Thought partner | Catalyst.

What is Matthew Nkala's email address?

Matthew Nkala's email address is ma****@****g.co.za

What schools did Matthew Nkala attend?

Matthew Nkala attended Henley Business School, Digital Marketing Institute, Midrand Graduate Institute, Gordon Institute Of Business Science.

What skills is Matthew Nkala known for?

Matthew Nkala has skills like Marketing Communications, Channel Marketing, Channel Management, Email Marketing, Online Marketing, Direct Marketing, Loyalty Programs, Awareness Campaigns, Public Relations, Marketing Strategy, Media Relations, Promotions.

Who are Matthew Nkala's colleagues?

Matthew Nkala's colleagues are Nyiko Rikhotso, Tyrone Havenga, Trevor Dube, Jessica Louw, Innocent Madonsela, Kerry Mclaren, Lisa Busschau.

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