Matthew Tucker Email & Phone Number

London, Gb

Seattle, Washington, Us

In this role, I led Avanade’s Public Relations, Social Media, and Analyst Relations functions across 26 countries, delivering measurable results in brand visibility, audience engagement, and thought leadership. Reporting directly to senior leadership, I was responsible for driving the company’s global external communications strategy and ensuring alignment with business objectives.Key Responsibilities and Achievements:Strategic Leadership:Developed and executed Avanade’s global external communications strategy.Provided trusted counsel to C-suite and senior executives on external messaging and positioning.Partnered with Accenture’s and Microsoft’s PR and AR teams to execute high-impact joint initiatives.Public Relations & Crisis Communications:Managed Avanade’s global PR agency network, driving consistent media coverage of 1,000+ articles annually.Led crisis communications efforts, safeguarding the brand’s reputation in complex scenarios.Social Media Strategy:Directed global social media activities, achieving 10-15% annual engagement growth through innovative campaigns.Analyst Relations:Strengthened relationships with key industry analysts, resulting in year-over-year engagement growth of ~15%.Event and Campaign Support:Designed and implemented PR, AR, and social media strategies for major industry events and speaking engagements.Collaborated with marketing teams on product and service launches to amplify external impact.Team Leadership and Development:Managed and mentored a globally dispersed team of eight, fostering collaboration across regions.Through strategic planning, cross-functional collaboration, and hands-on execution, I contributed to enhancing Avanade’s global reputation and delivering measurable business outcomes.

Seattle, Washington, Us

In this role, I led the development and execution of Avanade’s internal communications strategy, ensuring alignment with business goals and fostering employee engagement across 26 countries. I partnered closely with HR and senior leadership to drive impactful initiatives that supported organisational objectives and employee engagement.Key Responsibilities and Achievements:Strategic Leadership:Designed and implemented Avanade’s internal communications strategy to support global alignment and employee engagement.Counselled the CEO and C-suite executives on internal messaging and engagement strategies.Maintained and evolved Avanade’s overarching internal narrative and messaging framework.Change and Crisis Communications:Led the communications strategy and execution for major organisational change initiatives.Directed crisis communications to ensure clarity and consistency during critical situations.Content and Channel Management:Managed and developed the company’s internal news channels to deliver timely and engaging content.Reviewed and crafted internal communications for leadership, ensuring alignment with the company’s tone and strategy.Measurement and Insights:Monitored, measured, and reported on the effectiveness and impact of internal communications activities to drive continuous improvement.Team Leadership and Development:Managed and mentored a globally dispersed team of six, fostering collaboration and professional growth.Through strategic vision, collaboration, and innovative execution, I strengthened employee engagement and communication across Avanade’s global workforce.

Dublin 2, Ie

In this role, I provided strategic leadership and hands-on management of Accenture’s Technology and BPO employee news channels, driving employee engagement and alignment with organisational objectives. I also led change communications initiatives and advised senior leaders on communication strategies.Key Responsibilities and Achievements:Editorial Leadership:Served as Editor-in-Chief for Accenture’s Technology and BPO employee news channels, delivering timely, relevant, and engaging content.Developed and enhanced multiple internal communications channels and tools to improve reach and impact.Change Communications:Managed multiple organisational change programs, crafting and executing communications strategies that supported successful transitions.Strategic Counsel:Advised senior business leaders on internal and change communications strategy, ensuring alignment with business priorities.Employee Engagement:Designed and executed numerous employee engagement communications projects and programs to foster a connected and motivated workforce.Measurement and Insights:Monitored engagement metrics and provided regular reporting to track effectiveness and inform future communications initiatives.Through strategic vision and execution, I played a key role in enhancing Accenture’s internal communications infrastructure and fostering employee engagement across its Technology and BPO organizations totalling 180,000+ people (at the time).