Matthew Tucker Email & Phone Number

I am a strategic, curious, and highly creative communications professional and leader with experience covering technology and business services.I’ve worked in large, complex, global businesses, delivering measurable results through innovative tools and techniques to engage and inspire audiences. Early in my career, I honed my expertise in PR consultancy, rising to Account Director for technology and business services clients.My core skills/experience includes:External and internal communicationsCrisis and change managementIndustry analyst relationsSocial media strategyI have a strong focus on aligning communications with business goals, leveraging data and insights to refine strategies. My approach always starts with two questions: “Why are we doing this?” and “What does success look like?” This ensures that tactics and plans are both purposeful and impactful.I take an outside-in perspective to storytelling, putting client or employee impact at the heart of every message. Known as the "go-to" person for creative ideas, I built a reputation at Avanade for developing innovative strategies that deliver results.In both my Avanade and Accenture communications roles, I worked closely with C-suite executives and senior leaders, providing trusted counsel on stakeholder engagement and activation. While I’m not afraid to take risks and learn from failure, I also know when to collaborate to harness the strengths of my team.Key achievements include:Consistently beating year-on-year media, social media and analyst engagement/report KPIs.Driving consistent improvement in employee engagement.Delivering impactful change communications across complex, matrixed organizations.Developing a range of innovative employee engagement tools/mechanisms.Building strong, trusted relationships with C-suite, marketing colleagues and team members.Skills and Expertise:Communications LeadershipExternal Communications | Internal Communications | Crisis Management | Change Management | Thought LeadershipStrategic ExecutionCampaign Management | Omnichannel Strategy | Social Media Strategy | Measurement and AnalyticsCollaboration and LeadershipTeam Leadership | Cross-Team Collaboration | Stakeholder Management | C-Suite AdvisorAdditional ExpertiseContent Creation | Media & Analyst Relations | Vendor Management | Budget Management

Listed skills include Internal Communications, Marketing Communications, Corporate Communications, Public Relations, and 16 others.

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  Leeds Beckett University

  Public Relations Studies