Matthew Okin Email & Phone Number

Mentor, Oh, Us

Responsible for driving the development and execution of strategic Innovation & Sustainability for Avery Dennison's North American Label and Packaging Materials Marketing Team, focusing on Capabilities in the Decorative Linerless Innovation Platform.

Design Director Consultant of Lixil Waters Corporation for the following Brands of American Standard, Grohe, DXV for the following-Branding, Package Design, Graphic Design, Photoshoots, CGI Virtual Photography, and to Final Print Production.

Cincinnati, Oh, Us

3D Color is a full-service comp & prototype company. We have complete model making capability, which complements our packaging comp facility, and streamlines your comping needs.We enable the world’s best designers, marketers, package development professionals and researchers to bring their amazing ideas to life.

Beaverton, Oregon, Us

Digimarc is a pioneer in the automatic identification of media, including packaging and commercial print. Digimarc’s technology in packaging is imperceptible to the consumer but readable on high-speed cameras and computer systems. ● Oversaw best practices for Consumer Packaged Goods (CPG) companies to implement Digimarc technology for retail, supply chain and recycling sustainability. ● Worked with the sales team to help them understand and address client concerns and barriers to adoption.● Consulted with multiple retail companies including Wegmans and Wal-Mart to improve consumer engagement, inventory control, brand protection, and the retail checkout process. ● Created design guidelines to minimize print visibility and standardize the approval process to increase production efficiency.● Collaborated with project Holy Grail, a design effort led by brands, manufacturers and multi re-use facilities to address recycling challenges. Developed a strategy to utilize Digimarc technology within various types of plastics, bottle molds, caps, and trays. Project Holy Grail identified Digimarc as the leading technology for read rates at multi re-use facilities.● Developed Pantone color guide to improve implementation efficiency.● Improved production efficiency and streamlined the adoption process of Digimarc technology by assisting with the development of Digimarc’s color visualizer and plug-in tools for Illustrator and Photoshop.

Worked with brands and agencies to assist with business development, branding and design. ● Managed brand architecture and identity for Pfizer Health & Wellness consumer brands including Advil, Thermacare, Robitussin and Caltrate.● Created a 15-person strategic design team for Unilever North America’s merchandise displays in the categories of Personal Care, Refreshment and Foods.● Utilized extensive industry experience and connections to win new business for independent creative agencies.

Blackfriars, London, Gb

Oversaw all design of personal care products for global and regional categories of Unilever’s Dove and Dove Men+Care brands. Facilitated design process, selected external design agencies, and worked closely with all marketing brand groups while managing a team of eight. ● Directed the design of Dove women’s brands across all categories: Master Brand, Skin Care, Personal Care, Face Care, Body Care, Hair Care, Deodorant, and Shave Care. ● Developed the design of Dove Men+Care brand across all categories. Influenced a distinct package design that helped the brand own “care” without cannibalizing the women’s market. The product line continues to be very successful for additional growth for the Dove brand.● Led creative direction for both women’s and men’s brands across all categories of innovation for primary and secondary products, branding, graphic design, structure design, and point of purchase displays.● Oversaw all design for Unilever NA personal care products in the Face and Body Care categories from 1998 to 2000 as senior design manager. Categories included Face Care (Pond’s global, Dove global, and Suave) and Body Care (Vaseline Intensive Care, Caress, Suave, and Pond’s). ● Chosen to lead a special innovation project for the Tiger Woods line of personal care products.

Owned and operated a design consultancy with a wide variety of clients in the health and beauty industry. Oversaw all packaging, graphic and structure designs for both luxury fragrance/cosmetics and mass-market consumer products companies. Clients included Chesebrough Ponds, Carter Wallace, Italica Olive Oil and Consac Industries.

Managed packaging, graphic and structure design at a firm servicing the health and beauty industry in both the luxury fragrance/cosmetics and mass-market categories. Oversaw a 40-person creative department and business team. Clients included Bath & Body Works, Aveda, Chesebrough Ponds, Colgate Palmolive, Carter Wallace and Elizabeth Arden.

Learned the art of multi-tasking while honing packaging and structural design skills at an agency specializing in luxury fragrance/cosmetics and mass-market consumer packaged goods. Clients included Ralph Lauren, Cosmair, La Prairie, Halston Borghese and Estee Lauder.

Undergrad Program In Graphic Design Visual Communication

Education record