Media Relations - Foster lasting rapport with DFW media highlighting positive patient stories.

Working with the management team to produce enticing marketing copy and creative for all digital marketing initiatives.• Compose and distribute press releases, assist in creation and design of advertisements, and e-mail marketing.• Analyze data captured through website, and improve customer experience with fresh content, images, and videos.

Responsible for creating and executing the global marketing strategy through advertising, public relations, partnerships, trade shows, and direct marketing.

- Compose and distribute press releases, create copy for all marketing materials and all internal and external communications. Set-up and coordinate interviews on and off camera including product video reviews.- Plan/coordinate and prepare all marketing materials for trade shows, community events. Manage sponsorship of iRT Racing Pro Cycling Team, to include branded bags, and budget for races and athletes.- Establish and maintain rapport with editors for national publications, trade journals, local and national television and print reporters, and bloggers. Work with Property Masters for product placement on television shows Pretty Little Liars, Glee, Community, Big Bang Theory among others.- Develop specific style and messaging guidelines and copy editing for each product category, both internal and external use. Analyze and report weekly/monthly analytics, and generate trending reports on marketing/communications initiatives.- Manage company Social Media initiatives and all company social media sites including company blog site, Twitter, Facebook, Google+, Tumblr, Foursquare, Google Places, and Instagram. Update web content to increase web traffic to improve organic search engine results. Manage SEM projects, and initiated back links program.

Managed advertising initiatives for Recruiting Station New York, in Garden City Long Island. Handled all media queries, pitched media for story ideas. Handled media during 9-11 disaster in NYC. Represented Marine Corps Recruiting Command during months following attacks.

Managed advertising purchased for television, newspaper, Internet, Direct Mail, and outdoor for 36 different schools. Managed a $25 million annual budget.