Matt O'Malley Email & Phone Number

CIPO with e.g. Cenoplex, a provider of a profiled audio messaging solution that enables mobile network operators and carriers to communicate effectively with their customer base through targeted campaigns. These profiled messages can help the mobile network operators and carriers enhance their Lifecycle Management efforts to improve the customer experience, reduce churn, promote Value Added Services, and increase Average Revenue Per User (ARPU). These campaigns are created to provide actionable messages that are inserted into a targeted subscriber’s call stream, which can reinforce brand tenets, pre-empt customer service issues, and promote new products and services. This approach leverages existing technology in the carrier’s network that is linked to the company's content insertion platform and rules-logic engine.

At Youscover, we developed a far better and entertaining way to derive recommendations. Youscover's patented technology collects correlation metrics – beyond just media tastes (e.g. movies, music, books, games, CE products, travel, colleges, doctors, lawyers, etc.) -- drawing on empirical data which greatly improves the accuracy of our algorithms. For example, Youscover includes the users’ political views, demographics, psychographics, and other entertainment preferences. We collect this information in fun, engaging and rewarding ways for the consumer. This micro-segmentation process also creates a marketer's dream by serving up highly defined audiences for advertisements that generates greatly improved ad revenues.

Adegy provided consultation services, developed designs, product roadmaps, rapid-prototypes, and incubated several Web 2.0 applications, software products, and services with teams of engineers.Adegy Consulting Projects•Helped consumer electronics manufacturer, X2, launch one of the first build-to-order laptop purchasing systems geared towards woman that personalized PC components based on real-time inventory and pricing data.•Developed kiosk UI for a robotic vending machine and application that would allow fans at a Los Angeles Dodger’s baseball game to purchase officially MLB licensed products with certified MLB player signatures.•Performed M&A and technical development analysis on the IPTV industry, culminating in the acquisition of DAVE TV.

DAVE’s platform offers Software as Service (SaaS) to content producers to launch video portal websites with social networking functionality, and a Content Hub for coordinating content distribution and integrating multiple advertising networks. DAVE Networks clients include: Disney, ABC, CBS, MGM, HP, Oxygen, Endemol, Fremantle, Vin di Bona, and McDonalds.

China Trade Summit was a week long event in Beijing that assembled business executives, entrepreneurs and over 20 venture capitalists from such firms as Kodak Ventures, Cargill Ventures, Citic Capital, MINT (IBM), Tshingua Venture Capital, Wasatch Venture Capital, iD Ventures, California Technology Ventures, Jacobs Capital, Rocket Ventures, and Rustic Canyon. The event included conference sessions, tours of area manufacturers, local markets, area research parks, Tshingua University, and a two-day golf outing with some of the top current and former Ministers of the Chinese government.

Point-of-purchase product information at retail typically consisted of packaging, cardboard displays, and employee training. These programs can be expensive and their effectiveness can be difficult to track. Consequently, many retailers are turning to interactive kiosks that can collect data and digital signage that can be changed as needed. However, neither fully satisfies the shopper’s need for detailed and reliable information at the point-of-purchase. At TelAbout, we designed the first platform in the US with a kiosk and mobile application that dynamically interfaced with location-based servers via WiFi. The system was designed to allow retailers and businesses to provide their customers on-site product and marketing information as text, audio and video via a graphical user interface that is updateable and traceable by each product manufacturer and retailer via a web portal in real-time.

•Helped develop and conducted interviews for nationally syndicated series “More Than A Game”, interviewing such sport celebrities as three-time NFL MVP Brett Favre and two-time NHL MVP Dominick Hasek.•Designed, produced, and edited the “Paralympic Games” series in Salt Lake City for the A&E Network.•Created computer animations for CBS’s Election Coverage for Whitney-Demos Productions.•Created several show opens and commercial campaigns for Grace and Wild Production and computer animations for the Grammy Awards for Laser Edit.

•Co-produced and created the nationally syndicated television show: “Fantasy Football Weekly” and discovered on-air sports host Sean Salisbury.

Intelogic Trace was a leading nationwide IT consulting firm and outsourcing provider. •Became company’s number one sales representative among team of 42 services consultants in less than one year.•Garnered such major clients as Reuters, First Interstate Bank, Home Savings of America, and ARCO.•Helped develop new IT service sectors for retail POS systems and kiosks.

Goals of California was an athletic apparel and athletic sock company, whose product sold at Macy’s, Bullock’s, Champs, Lady Foot Locker, All-About-Sports, and many other prominent retailers nationwide. In the first year of operations, ‘Goals’ was written up by the “Super Show” press (the largest sporting goods trade show in the US) as having the “nicest athletic socks” in the $2 billion/year athletic sock industry (the largest category among athletic apparel.)

•Helped launch “E! Entertainment Television” in 1987, from the cable start-up “Movietime”•Created all 3-D animations for Movietime, including show opens, station IDs, and commercial elements.•Located and managed computer graphic team and operations.•Awarded by the Broadcaster’s Design Association for the 3-D station ID entitled “The Radio”.

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