Matthew Oster Email & Phone Number

Grand Rapids, Michigan, Us

SAFe / Agile product owner for gfs.com/.ca, the eCommerce Ad Tech platform, and Salesforce Marketing Cloud. Manage the product roadmaps and lead ongoing enhancements for these tools.Led numerous marketing technology projects including building the eCommerce digital advertising platform for US and Canada from the ground up, created the ability for customers to be incentivized with digital product coupons within the US eCommerce platform, implemented AI driven Salesforce predictive intelligence/relevant recommendations tool on ordering platform, and modernized gfs.com/.ca with improved UX and streamlined content to drive higher lead gen.Work with partner SEO and PPC agencies to drive new customer growth. Manage corporate domains and relationship with domain management vendor. Execute content changes to customer facing and internal web properties. Assist junior level team members with their training and development.Built tools using Google Apps Scripts to streamline and ensure accuracy of production tasks such as eCommerce ad buildout. Conducted all sends for US and Canadian Distribution email campaigns. Migrated Canadian email subscriber lists to be in compliance with CASL requirements.

Grand Rapids, Michigan, Us

Executed ongoing content changes to Gordon Food Service internal and external web properties. Designed and coded the responsive email template used for US and Canada Distribution email marketing campaigns. Implemented vendor banners ads in customer portal and reviewed for code quality. Served as backup for US Distribution social media accounts. Led project to migrate all domains to new domain management vendor. Determined requirements and conducted RFIs and RFPs. Worked with internal security team on vendor contract and security review. Migrated over 250 domains from multiple domain management systems to new vendor with zero site outages, including a number of mission critical domains. Provided ongoing domain management support.Provided project management support for Web Marketing team during corporate rebrand website project. Assisted with content transfer from old site and entry into new site CMS.

Grand Rapids, Michigan, Us

Led the execution of a project responsible for acquiring over 40,000 images for the Gordon Food Service eCommerce platform. Role included developing image standards, defining the end-to-end process for inflow of image assets and working with vendor on custom workflow tool, managing a team of contractors editing and tagging images, personally preparing over 5,000 images, providing ongoing project support to the category team, reporting on project progress, coordinating photoshoots with vendors and internal and external photographers, and setting requirements with IT on storing and deploying the images.Managed the Gordon Food Service digital asset management system. This included partnering with IT to perform a major system upgrade, optimizing eCommerce image processing by building automation with IT, and managing the day to day digital asset management work.Responsible for content updates to a number of internal and external Gordon Food Service web properties including public facing site, sales resource site, customer portal, and eCommerce system. Executed quarterly releases for internal sales site and provided training to sales force on site usage. Managed updates of promotions on eCommerce system.Analyzed customer search queries through Google Analytics on eCommerce system and optimized search results in Endeca to increase conversions.

East Grand Rapids, Mi, Us

Responsible for project management of client projects:Eli Lilly & CompanyConducted research and developed proposals for space branding initiatives at Indianapolis, New York, and New Jersey locations. Collaborated with production partners on client solutions.RT LondonOversaw updates to product catalog. Drafted proposals in response to RFPs. Worked with internal designers on digital product renderings.Izzy+ DesignOrganized and executed photoshoot for key pages of website redesign.

Grand Rapids, Michigan, Us

Served as project manager for six publications used by US Distribution sales force. Oversaw photoshoots for publications. Directed inflow and metadata archive of digital assets into corporate media database. Compiled weekly product/market updates into online newsletter. Uploaded content to Gordon Food Service web properties.