Matthew Pantoja Email & Phone Number

Chantilly, Va, Us

Lead development of Strategy & Creative for the Global Brand Communications, which drives seasonal Advertising & Integrated Marketing (Media, Events, Digital, E-Commerce & Retail Marketing, PR, Art, Music & Entertainment). Drive the creative conception of branding initiatives and campaigns. Direct regional marketing teams on adaptation of marketing campaigns, ensuring consistency of brand architecture and DNA. Responsible for Go-To-Market process, content and communications. Lead development and implementation of comprehensive Global Marketing Directives issued biannually. Build and expand creative networks with key influencers, brands and partners. Drive all global campaigns, high-profile regional marketing executions, product/retail launches and events. Work cross-functionally with Product, Sales, Merch, and Planning.

Saint-Priest, Auvergne-Rhône-Alpes, Fr

Drive the global brand strategy, working with each region to ensure cohesive adherence and compliance on all brand communications.Work closely with sales developing sell-in tools as well as help to drive sell-through.Create the brand’s look and feel through omnichannel marketing – everything from seasonal lookbooks, ad campaigns across print, OOH, e-commerce/digital, social, branded content and in-store.Provide leadership to other countries marketing teams on all aspects of strategy and activation.Drive global influencer campaigns – seeding, cultural participation, collaborations and strategic partnerships.Modernize a French-heritage footwear brand by helping shape a unique brand positioning that creates fans and consumers inspiring them to travel and explore cities around the world.Distribution doubled to 80 countries, 100 retail locations opened around the world and sales grew from $70M to over $100M in three years.

Boston, Ma, Us

Set and lead the global entertainment and influencer strategy, which includes asset acquisition and activation, product seeding & placement, producing large-scale global events, initiating strategic partnerships and influencer collaborations.Service SBU’s and respective key categories for their celebrity/influencer needs, translating their brand and product stories through entertainment marketing initiatives.Identify, acquire and activate key assets globally for marketing and strategic partnership opportunities.Manage global entertainment seeding agencies.Leverage relationships with entertainers, influencers, managers and agents for brand opportunities.Initiate seeding methodologies to ensure product exposure and visibility, fully integrating with global brand communications.Cultivate street culture territory through influencer participation and collaboration.Create relevant global events to drive brand strategy.Produced art, music, and lifestyle content as well as innovative social strategy which resulted in strong brand engagement and positive shift in brand perception.Brand achieved 1st double-digit sales growth since 2005.

Subculture Conglomerate is a brand marketing agency forging indelible relationships with consumers through emotional connection, cultural participation and innovative creativity.

Buffalo, New York, Us

Reported to Senior Director and Executive Team, managing the entire design and development process for urban business unit, related duties included:Managed staff of 11 directing product design and development from conceptual stages through pre-production. Defined and set seasonal strategic goals and objectives.Traveled overseas for trend and research in various markets and subcultures including factories, where I ensured proper tech pack translation and addressed sourcing and development needs. Responsible for merchandising, I presented each season’s collection to global sales force and key accounts such as Foot Locker, Champs and Hat World/Lidz - providing insight on relevant trends behind each design to ensure proper sell-in and sell-through. Other duties included establishing margins and profitability, initiate strategic partnerships, conceptualize and produce business and marketing plans, goals and objectives.SBU's sales grew from $90M - $165M in two years.

Us

Conceptualize and execute marketing programs for clients including the production of advertising campaigns for print and television, special events, experiential marketing and product placement.Successfully managed all aspects of the brand marketing and communication mix, leading a forward-thinking marketing team of 6 on key projects reporting to client team and the President. Related duties included outlining the cultural and trend landscape of the target consumer to brand for insight and initiating successful strategic corporate partnerships.

Acted as liaison between company and the Grammy winning group, Outkast. Developed the near-term/long-range strategy and marketing plan for the brand. Initiated and executed successful in-store/ticket giveaway programs with Federated Stores (Macy’s West) during The Grammy’s and the band’s Smoking Grooves tour. Both projects raised brand awareness as well as generated above average sell-throughs in all doors that implemented the programs. Other responsibilities included product placement, identifying and executing strategic partnerships and provide relevant market trends to design team.

Spearheaded brand marketing, advertising and public relations initiatives, responsible for developing and implementing annual marketing plans, advertising campaigns and media buy.Managed all public relations objectives by developing a comprehensive media list, collateral materials (including press releases, biographies and media kits)Produced special events for trade shows and retailers (Urban Outfitters, Up Against The Wall) Through this period the company transformed from an independent streetwear brand with sales growing from $7 million to $50 million.

Sold the publication’s allocated pages to relevant music, fashion, and lifestyle related companies collaborating with advertisers on innovative, added-value initiatives.Worked on editorial assisting the Executive Editor in conceptualizing each issue in toto, contributing articles on a monthly basis, producing photo shoots for Music and Fashion Editor.

Education record

Education record