Matt Dawson Email & Phone Number

Flemington, NJ, US

Bridgewater, NJ

• Lead global product management team responsible for $500 Million Hospital and commercial lab In Vitro Diagnostics portfolio including analyzers, software and assays
• Developed and drove cross functional and regional alignment on 5 year strategic plan and product roadmap in advance of successful IPO
• Identified and prioritized projects for annual budget planning to drive both long term pipeline and short term commercial success, maintaining #1 global share and driving 7% growth
• Oversaw the positioning, branding and global launch of completely refreshed line of automated and semi-automated analyzers
• Lead and prioritized Lifecyle Managements of on-market products ensuring resourcing and project execution
• Lead global digital media campaign to drive new brand identity and product launch awareness leading to 4x increase in website traffic.

Bridgewater, NJ

• Leveraged KOL's, direct market research and other voice of customer to identify key market needs and relevant differentiation to drive positioning, evidence and product development
• Responsible for digital product management including middleware and remote diagnostics driven customer dashboards. Developed & Identified key opportunity for portfolio differentiation then translated to product.
• Created messaging and positioning for customer data and software tools to overcome commoditization by switching from a test result discussion to a solution based sell
• Represented the voice of the customer in agile product development cycles, setting requirements, providing key user interface feedback, use cases and feature and bug prioritization.
• ead VOC generation, pricing studies, market segmentation strategy and business case development for disruptive technology acquisition (in development)
• Stabilized infectious disease business on verge of obsolescence, quality and supply crisis by rapidly triaging, prioritizing projects, driving organizational alignment on resourcing and escalating last time buy.

Bridgewater, NJ

• Lead development and commercialization of new product concepts for the plastic surgery space including business cases, market forecasts and commercial launch plans.
• Developed Commercial launch plan for next generation matrix platform including portfolio, reimbursement strategy, pilot plan, positioning and clinical development strategy.
• Leveraged surgeon KOL feedback and scientific data to drive the design and customer requirements on AlloDerm perforated matrix, leading the launch that exceeded sales by 50%
• Created strategic plan and product roadmap for REVOLVE adipose tissue product.

• Developed market model driven by market size and new patient capture data to accurately forecast revenue on growth in highly annuitized business model
• Leveraged models for both new product business case development and strategic planning
• Lead the launch of Vitala™ continence control device and led positioning for new traditional pouch platform.
• Created unified HCP facing positioning and messaging campaign for core product portfolio

• Developed and implemented customer conversion process for new product launch.
• Launched online voice of customer KOL program for needs identification and customer relationship building.

• Managed customer relationship management program, increasing new patient name capture and discharge share.

• Lead global VOC activities to develop product requirements and design inputs.
• Developed and patented new and modified class I and class II medical devices to meet customer needs.
• Lead cross-functional teams in R&D projects by assessing project requirements and determining business priorities and market fit.

Internship in Pilot plan scale up

Mba

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