Adjunct Professor Of Marketing
CurrentTeaching digital marketing and customer acquisition with a focus on sports, branding and revenue generation as a member of the adjunct faculty at Saint Mary's College.
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@silverrockfunding.com
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1 phone found area 703
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Matthew Perl is listed as Vice President - Marketing, Revenue & Sales at Saint Mary's College of California, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at silverrockfunding.com, phone signal with area code 703, and a matched LinkedIn profile for Matthew Perl.
Matthew Perl previously worked as Adjunct Professor Of Marketing at Saint Mary'S College Of California and Vice President, Sports (Sales & Marketing) at On. Matthew Perl holds Bachelor Of Arts (B.A.), Newhouse School Of Communications, Arts & Sciences (Double Major) from Syracuse University.
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AeroLeads found 1 current-domain work email signal for Matthew Perl. Compare company email patterns before reaching out.
20+ years of consumer-focused marketing and sales leadership experience driving customer acquisition, and revenue generation for B2C and B2B properties. Demonstrable experience utilizing insights, data, and research as part of revenue, growth and acquisition efforts.Award-winning and resilient marketing, revenue and sales leader with a rare combination of go-to-market acquisition planning, deep data understanding and AI sales efforts. Exceptional ability to diagnose marketing, sales, and revenue opportunities to create actionable strategies to address them. Consistently developed best-in-class revenue and marketing campaigns with focus on increasing demand across multiple business units. Developed sales and revenue campaigns generating $1.4M in ARR across numerous business verticals. Conceptualized, placed, and managed more than $50 million in marketing spend and provided active leadership and learning opportunities for staffs of 30+.Additionally, teaching digital marketing at St Mary’s College as an adjunct professor. Earlier in career, worked as a television producer, winning two Emmy Awards. Graduated from the S.I. Newhouse School of Communications at Syracuse University and has a Master’s Degree in Integrated Marketing and Communications. Served on advisory boards for two digital e-commerce companies. Areas of Focus: Marketing, Customer Acquisition & Retention, Revenue Generation, Growth, Analytics, Brand Building, Media Buying, Digital Marketing, Conversion Optimization, SEM, SEO, Programmatic, Salesforce, Tableau, Lead Generation.
Listed skills include Marketing, Integrated Marketing, Video Production, Digital Marketing, and 46 others.
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Moraga, Ca, Us
Teaching digital marketing and customer acquisition with a focus on sports, branding and revenue generation as a member of the adjunct faculty at Saint Mary's College.
San Francisco, California, Us
Responsible for leading the growth of sports, media and entertainment vertical for ON, the industry-leading conversational AI platform.Oversee sports solution, including day-to-day management of external go-to-market efforts.Proven sales abilities with an established network of contacts and relationships in the sports industry and adjacent sectors.Evangelize AI growth across industry by representing ON and building relationships with prospective partners and clients.Build trusting relationships with priority clients and strategic partners to drive revenue and increase MRR.(Board shuttered company July 2023 due to reported financial impropriety from CEO).
San Francisco, California, Us
Led marketing for enterprise-grade conversational AI platform, trusted by the world’s leading brands in retail, sports, and media & entertainment. ON helps businesses drive fan adoption, engagement and sales by transforming the relationship between consumers and the brands they love. ON raised $35M in Series B funding after successfully launching experiences for NBA, MLB, NHL, NFL and over 25 other sports and e-commerce properties. Responsible for strategy and orchestration of all marketing activity focused on B2B and B2C channels. In addition to advancing key internal business objectives, responsible for evangelizing and elevating the impact of technology on brands & professional sports franchises, while helping marketers and front office executives generate positive impact on their cross-channel audience initiatives.
Asheville, Nc, Us
Growth marketing leader with focus on accelerating customer acquisition, brand & digital presence, revenue targets and more. Current and past clients include:Orange County Soccer Club (USL) - Led all marketing, growth and brand functions as Senior Vice President of Marketing for pro soccer team in Orange County.State Affairs - Led marketing & lead generation for direct-to-consumer subscription political news service.The Athletic - Helped grow and refine initial lead generation and paid media strategy for early-phase subscription sports platform. Now exists in 47 North American cities and globally with over 1,000,000 subscribers.SportsAction - Developed lead generation and social media strategy for sports betting sports service startup, later acquired and merged with The Action Network.
Oakland, Ca, Us
Led all customer growth initiatives and branding campaigns to help reinvigorate one of baseball’s smallest fan bases. Given full responsibility to conceptualize, plan, and analyze more than $10M in paid media by identifying opportunities gleaned from data analysis. Responsible for managing & leading 16 full-time & contract employees and corresponding budgets. Managed all media partnerships, including rights negotiations and talent contracts. • Spearheaded unification of ticketing/revenue, performance marketing, and social data, leading to 71% profit growth in first two seasons, 1900% growth in digital marketing spend over first three seasons, and the hiring of a dedicated marketing analyst after 18 months. • Conceptualized, developed, and executed mission-critical branding and lead generation campaigns to strengthen consumer and corporate pipelines, creating more than 15 permanent ROI-positive initiatives. • Established first-of-its-kind 24/7 digital streaming audio platform to address demand from active youth consumer segment, resulting in most downloaded property in MLB history & Jamie Hildreth Award for Audio Excellence in Sports.• Cultivated new media partnerships to drive streaming & broadcast ratings out of 10-year low, resulting in 69% growth in 1st season & 3rd-largest team growth percentage in 2020.• Restructured all go-to-market planning from brief to execution to more efficiently maximize staff bandwidth. Resulted in new efficiencies & selection of technology solution to maximize output via Jira & Atlassian agile project management. (Role eliminated, 12/31/20 - Covid)
San Francisco, Ca
Consultant focused on customer acquisition, paid marketing and analytics for subscription-based sports app and web portal.
New York, Ny, Us
Unified performance and revenue data to streamline sales operations and maximize revenue. Developed sales enablement, automation, prospecting & lead generation tools, including serving as Salesforce CRM admin to drive growth. Established measurement and sales tracking KPI’s to help manage pipeline of more than $60 million dollars in gross ticket sales.Designed successful attribution methodologies to lead to more efficient media spend and a stronger ROAS. (West Coast operations closed, March 2017)
Ran strategy and growth for in-house marketing agency focused on brand-side lead generation and digital presence. Grew marketing spend by maximizing data and opportunities, resulting in the rapid acceleration of the company and its portfolio (successfully hit revenue goals in four out of five years).
Us
Produced, created and conceptualized "Nats Xtra," two live 30-minute, pre-game and post-game shows highlighting the Washington Nationals, a Major League baseball team. Managed staff of 15, including talent, technical and production staff on a nightly basis. Produced, created and conceptualized "Ravens Xtra," an hour-long post-game show focusing on the Baltimore Ravens of the National Football League.
Bristol, Ct, Us
Wrote, conceptualized, and produced features, vignettes and 1-minute opening teases for ESPN's signature news show, Outside the Lines. Awarded 2 Sports Emmys as an Associate Producer.Recurring role in remote production for Winter and Summer X Games, SportsCenter highlight production and ESPN's Baseball Tonight.
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Matthew Perl works for Saint Mary's College of California.
Matthew Perl is listed as Vice President - Marketing, Revenue & Sales at Saint Mary's College of California.
AeroLeads has found 1 work email signal at @silverrockfunding.com for Matthew Perl at Saint Mary's College of California.
AeroLeads has found 1 phone signal(s) with area code 703 for Matthew Perl at Saint Mary's College of California.
Matthew Perl is based in San Francisco Bay Area, United States while working with Saint Mary's College of California.
Matthew Perl has worked for Saint Mary'S College Of California, On, Self Employed, Oakland Athletics, and The Athletic.
You can use AeroLeads to view verified contact signals for Matthew Perl at Saint Mary's College of California, including work email, phone, and LinkedIn data when available.
Matthew Perl holds Bachelor Of Arts (B.A.), Newhouse School Of Communications, Arts & Sciences (Double Major) from Syracuse University.
Matthew Perl is listed with skills including Marketing, Integrated Marketing, Video Production, Digital Marketing, Social Media, Television, Digital Media, and New Media.
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