Matthew Prouse Email & Phone Number

Melbourne, Vic, Au

Mitchell, Australian Capital Territory, Au

Capability Wise provides technical, research, and service design consultancy services to revenue agencies, government departments, industry bodies, and software developers working in regulated sectors in the APAC region. Our customers include the World Bank, Asian Development Bank, Fortune 500 companies, and emerging high-growth startups and scaleups.

Melbourne, Au

Adelaide, South Australia, Au

As elected chair and 2023 President of DSPANZ, I am responsible for the strategic direction of the industry association and the governance of its board, sub-committees and industry working groups. As President of DSPANZ, I am the co-chair of the ATO Strategic Working Group.

Adelaide, South Australia, Au

The Association of Digital Service Providers Australia New Zealand (DSPANZ), formerly ABSIA, is the non-profit industry association representing the world class business software sector in Australia and New Zealand. DSPANZ has a proven track record of helping government agencies consult and work with the business software industry on major policies and projects that require technology-led solutions and change business to business or business to government processes. Over the years, our industry has helped streamline and transform payroll, superannuation, tax, accounting and finance operations by delivering new, secure digital solutions. This work is helping to fuel the digital economy while improving user experiences and government policy outcomes.Our members range from large, well-established companies through to new and nimble innovators who are working at the cutting edge of business software and app development on both sides of the Tasman.

Canberra, Act, Au

For the past few years, I have represented software developers on several steering committees and strategic and technical working groups run by the Australian Tax Office. In 2023, I am the industry co-chair of the ATO DSP Strategic Working Group.Some key achievements of this work include the design of the DSP Operational Framework, the Security Standard for Addon Marketplaces (SSAM) and the broader efforts to codesign a more secure and consistent digital operating environment for software developers, registered agents and intermediaries.Strategic & Stewardship focused:- GST Stewardship Group (as ABSIA)- Modernised Business Registers Advisory Group- STP Payroll Advisory Group - DSP Strategic Working Group- ATO Cybersecurity Stakeholder GroupTechnical & Design focused:- COVID-19 Digital Service Provider Working Group (as Xero)- Modernised Business Registers Design Working Group (as Xero)- Securing the Broader Ecosystem Working Group (as ABSIA)- DSP Operational Framework Working Group (as ABSIA)- ANZ Peppol E-invoicing Service Providers Forum (as ABSIA)- Modernised Business Registers Design Working Group (as Xero)

The Digital Business Council was established in November 2015 to support and facilitate the open exchange of digital transactions in Australia. Council has 15 members, bringing together key participants from the private and public sectors to focus on the development of digital business standards for Australian businesses.

Te Aro, Wellington, Nz

Working closely with revenue agencies, professional associations and industry bodies across the region to ensure technical and regulatory compliance, my team is helping Xero achieve its vision of being the most insightful and trusted small business platform.As Head of Product Compliance APAC, I lead the team responsible for ensuring ongoing product compliance with regulatory and industry requirements in Australia, New Zealand and Singapore. This includes conducting product compliance reviews of critical features and products.I lead our executive-level engagement with the Australian Tax Office and New Zealand Inland Revenue, and key professional associations and industry bodies. Internally, I am a trusted advisor to executive-level business and product leadership. I support our global Product Operations function and our regional APAC go-to-market functions. I am a continuing member of the Security Governance Group.Externally, I am the voice of Xero’s perspective on OECD Tax Administration 3.0 and its impacts on small businesses and intermediaries, the emergence of the API economy and its cybersecurity conseconsequent, and the future of the tax profession.Recent achievements include:* Development of a regulatory radar and ongoing analysis of OECD Tax Administration 3.0 and its potential impacts* Ongoing compliance and governance of regional security frameworks* Ongoing development of a regulatory definition of small business and impacts on software development* Development of an internal product compliance maturity model* Recruitment of compliance analysts and subject matter experts to support ANZ products

Te Aro, Wellington, Nz

In recognition of Xero's growing leadership position within the Australian market, I succeeded the Heads of Accounting and Bookkeeping, respectively, in a newly created role as Head of Industry for Australia. In this new role, I worked across the accounting and technology sectors as the key driver of industry engagement, product co-design and emerging best practices. In this role, I also had shared responsibilities for government and industry relations with policy agencies.In this role, I made frequent media appearances (print, online, radio and television), representing Xero and its accounting partners on significant topics such as the Federal Budget, COVID-19 support, Open Banking, Cybersecurity and the small business economy.Key projects included:* COVID-19 assistance and JobKeeper support payment policy and technical development* First Xero employee to appear before a Parliamentary Committee or make statements onto Hansard* Representing Xero in the co-design process for numerous policy and regulatory changes including JobKeeper, Single Touch Payroll, COVID-19 support and the ATO Operational Security Framework* Project management for the rollout of Payroll Only and Payroll Cashbook plans in support of Single Touch Payroll* Driving the initial ISO27001 certification for Xero under the ATO Operational Security Framework and continuing ongoing compliance* Mass adoption and rollout of mandatory multifactor authentication for all Australian users of Xero and all overseas users with access to Australian data* Development of Xero's positions on Cybersecurity, Open Banking in Australia and the Consumer Data Right* Refreshed Xero Partner Program and the Xero Partner "Code of Conduct"* The initial version of Xero Small Business Insights (Australia only) and the State of the Industry reports* Frequent presentations and keynotes at leading industry conferences and events

Te Aro, Wellington, Nz

Key Projects:* Embedded within the Practice product development team from October 2014 until October 2016;* Facilitated product feedback process from AU XPAC and Gold and Platinum partners - and then developed training/upskilling program for Partner Success Managers;* Lead content creator and co-ordinator for Australian partner roadshows 2015-2018;* Program lead for development and initial launch of Xero Tax in Australia including product prioritisation, sales and marketing positioning, sales enablement, partner consulting support, partner onboarding, education and investor relations.* Program lead for launch of Xero HQ in Australia including product prioritisation, sales and marketing positioning, sales enablement, partner consulting support, financial modelling, partner onboarding, education and investor relations.* With ATO and ABSIA, presented Xero and Standard Business Reporting to the White House Office of Management for the Budget and the US House Economics Committee on Economic Reform;* Represented Australia in quarterly regional product prioritisation processes and roadmaps 2015-2018; * Seconded in 2016 to US Product Team to help investigate partner product requirements for books to tax;* Seconded in 2016 to NZ Product Team to develop global reporting mechanisms on practice product utilisation (still relied upon today);* Research team for Partner Program v2 and Australian partner code of conduct;* Administrator, facilitator and moderator of the official Facebook groups for accountants and bookkeepers in Australia (since 2015).

Te Aro, Wellington, Nz

I was the Senior Account Manager at Xero, responsible for financial planners and private wealth advisors nationwide. I managed relationships, created opportunities for financial advisors, licensee dealer groups, and financial institutions, and advised clients to come together using Xero Cashbook.Xero Cashbook was used as a cashflow and household budgeting tool for advised clients. I recruited and onboarded over 1000 new partners selling Xero Cashbook to wealth clients. I delivered over 200 live webinars in a single year and travelled the country in February, May and October, presenting at roadshows, conferences and industry events. At Xerocon Sydney in 2014, I curated, hosted and facilitated the Advisory content stream for accountants, financial planners and "connected advisors".When I accepted overall responsibility for the project management and go-to-market launch of Xero Tax in Australia, the Financial Advisor partner channel within Xero was absorbed into the broader partner program, where Xero Australia continues to be supported to this day.

Te Aro, Wellington, Nz

Recruited from practice in Western Australia, I joined Xero when it was a small startup with less than 30 staff in Australia. As a Key Account Manager, I rolled out onboarding and training for enterprise and national firms as they joined the Xero Partner Program. I was responsible for the recruitment and education of new champions within Big 4, mid-tier and national accounting practices.I was also responsible for sales of Xero Personal and Xero Cashbook to private wealth advisors and financial planners. This subsequently evolved into the creation of a financial advisor reseller channel and my promotion to Senior Account Manager.

Adelaide, Au

Adelaide, Au

ABSIA is a Non-Profit Association that represents digital service providers in Australia and New Zealand. The organisation works closely with the Commonwealth and State agencies and as a peak body provides leadership and advocates for a thriving Australia New Zealand software industry.

Responsible for budgeting, finance and marketing for a small independent theatre events company - Dare To Be Evil Pty Ltd trading as Nicole In Red.Work closely with my partner, Nicole Warren, to conceive, develop, create and deliver interesting theatre, fashion and circus performances in small and unique venues.

Spare Parts Puppet Theatre is Australia’s champions for puppet theatre.We present five seasons a year at our home theatre in Fremantle, nurture the art form through our School of Puppetry and Emergent training program – FirstHand, perform in Festivals, corporate and community events and tour extensively through regional Western Australia and the world.

- Preparation and lodgment of personal, business and SMSF income tax returns and business activity statements;- Preparation of financial statements for small business and not for profit entities;- Taxation and business advisor including: investment property taxation advice, business structures and entity formation, strategic planning and marketing, accounting and IT system design and training, budgeting and cashflow;- Small business coaching and advisory including taxation planning, marketing, payroll and staffing, IT/accounting system design, implementation and training, personal and professional development, goal setting, market research and strategic advice;- ASIC Registered Agent

Co-founding financial director of Fliptease Pty Ltd, an innovative circus and aerial performance company formerly based in Perth.

Secondary Education, Society & The Environment, English

Becon, Economics, Business, Education