I advise and consult for select companies: matt@mpsmgmt.com

Loop Media (NYSE: LPTV) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers.

From June 2020 - April 2023, $2M+ in new revenue generation for company via brand partnerships, multi-platform monetization, and OOH licensing partnerships ... more details outlined below:• Platform revenue: Identified revenue opportunity and developed infrastructure for recurring revenue model for DTM’s Snapchat monetization via partnership with 3rd party digital production company. DTM went from $0 in Snapchat monetization to 6 figure monetization + recurring revenue source within approx. 3 months of launch.• Innovative partnerships: Identified revenue opportunity and structured DTM’s first out-of-home partnership with a leading OOH content distributor (Bloomberg link below). DTM went from $0 in OOH monetization to having a strong high margin monthly recurring revenue source through this strategy.• Brand partnerships generated: Coca-Cola, Lionsgate, Amazon Prime Video, Universal Music Group, TurboTax, Visible Wireless, Apeel Sciences, Adobe, Spin Master, etc.• Platform growth strategies: Prior to mass adoption, identified YouTube Shorts as a catalyst to drive subscriber growth and implemented strategy that drove IP growth from 90K subs to 350K+ subs in an approx. 30 day period … this strategy led to increased revenue from digital IP.• E-commerce operational infrastructure: Identified and introduced supply chain and fulfillment partner to company which has enabled successful e-commerce scalability. Identified effective partner based on vetting 20+ merch companies from prior entrepreneurial projects.• Led DTM's awards submission process for The Webby Awards which secured 3 award wins for the company in 2023, including best Viral Video. Led submission process that secured the ‘Most Innovative Publisher’ win for the 2022 Digiday Awards.

Joined DTM as Head of Marketing in June 2020 ... role evolved to marketing + business development + strategic partnerships after a few months. Overall goal = push business forward.• Materials: Led creation of corporate overview deck used to secure Series A fundraise, developed corporate narrative boilerplate, led presentations to c-suite + senior leadership at world’s largest companies (i.e. Netflix, Universal Music Group, etc), led presentations to agency senior leadership (i.e. Edelman, Ogilvy, Media Monks, Ayzenberg, etc.), created research report that led to 24x ROI and 6 figures in direct new revenue.• Press coverage / biz optimization: Manage media relations with external PR agency … secured coverage in Entrepreneur, Forbes, Adweek, Ad Age, Cheddar, The Drum, AdExchanger, eMarketer, Bloomberg, etc … pitched and secured Adweek’s Social Media LA panel on memes … brought in tools to optimize content operations (i.e. CrowdTangle, DemographicsPro, etc).

• Educate the 160over90 global network on emerging digital media trends, digital talent, and rising social platforms• Help colleagues develop creative campaigns that leverage innovative digital platforms and rising digital media companies• Arrange educational sessions for digital media companies (Flighthouse, FaZe Clan, Vox, etc.) and platforms (Reddit, VSCO, TikTok, etc.) to share best practices and partnership opportunities with 160over90 creative teams• Develop creative campaigns centered around rising digital talent that embeds clients within culture• Bring innovative technologies to creative and account teams for experiential activations• TikTok expert within 160over90 ... developed client facing TikTok POVs

• Educate Edelman's global network on emerging technologies and new social platforms• Find opportunities for Edelman's global clients to collaborate with innovative technologies• Keep west coast teams apprised of global digital initiatives• Manage strategic partnerships with technology vendors• Selected to be on Edelman's Innovation Center of Excellence• Snapchat and Instagram Stories expert for EdelmanBrands serviced: Samsung, Microsoft, Activision, Shell, Hilton

I was the assistant to the Head of Digital Strategy at one of the world's largest talent agencies.