Matthew Duncan Email & Phone Number

Denver, Co, Us

Boulder, Colorado, Us

In this role I will be expanding the University of Colorado Boulder’scapability to understand our audiences through multi-channel listening and intelligence. My work informs strategic decisions related to enterprise goals, influences marketing andcommunity strategy, and achieves greater audience understanding. I am working with multiple tools including Brandwatch.

Boulder, Colorado, Us

Social Listening class in the Advertising, Public Relations and Media Design Department

Boulder, Colorado, Us

Provide consulting and digital engagement / social media expertise, as part of an integrated marketing and engagement strategy, directly to CU Boulder colleges, schools and related academic units. Focus areas include: Ecosystem, Online Community, Social Media Marketing (platforms, content, paid, response/engagement, analytics, crisis/issue), Digital Identity/Wellness and Crowdfunding. Work with each of the colleges, schools and academic units such as Student Affairs in a project based manner to design, develop and implement objective-driven approaches that increase the impact of their digital engagement and social media practices in alignment with unit and campus strategic priorities.Develop and implement a broad training and support program that addresses campus-wide needs in social media best practices, management tools, data, insights and security protocols.Regularly invited by professors and department leads to conduct guest lectures and workshops to students (undergraduate and graduate), faculty and staff on various social media topics (digital identity/digital wellness, social media listening, paid social media, crisis/issue, ecosystem, strategy, general social media, digital engagement, etc) across colleges, schools and departments at CU Boulder. Class/group sizes range from small to large. Example organizational areas include Business, STEM, Media/Communication/Information, Panhellenic, PhD cohorts and more. In 2017 I presented to over 2500 students.Assist in campus social media channel management, paid social media strategy and execution and crisis/issue management.See the volunteer and accomplishments section of my profile for more information on my involvement in specific projects such as CU Boulder Next, on-campus and external presentations, committees and collaborative efforts.

Boulder, Colorado, Us

Develop and implement the campuswide digital engagement (social media and crowdfunding) strategy as well related policies, best practices, education and support. Act as strategic advisor across campus providing expertise in digital engagement.Utilize the main CU-Boulder social media channels, campus crowdfunding platform, marketing efforts (including social media advertising), internal digital communities, data analytics, websites with commenting, initiatives like orientation as well as collaboration across campus with staff, faculty and students to improve customer support provided to our audience, increase our participation in conversations, gather more cross-campus data and feedback to help our audience fee more connected to campus and drive broader outreach and engagement.Provide crisis/emergency strategy and support around digital engagement.Owner of the campus-wide social media management toolset.Present at external forums.

Boulder, Colorado, Us

Implement a CU-Boulder campus-wide strategy for external social media channels and internal online communities, manage main campus social media channels, collaborate with social media managers across campus to make sure our overall social media presence is coordinated, leveraged, integrated, effective and supporting the campus mission and brand. Provide coaching, training, presentations. Listening and monitoring. Generate and curate content. Reputation management. Social media policy and guidelines. Crisis communications. Data analysis. Member of the campus media relations news services team.One of the main originators/visionaries in designing and starting our unique crowdfunding program at CU Boulder that was housed as part of the digital engagement team.One of the founders of our cyber security team which was a new model of coordination between our team, emergency management, campus police, local law enforcement and federal law enforcement that came together for high profile situations and events such as the 2015 GOP Debate as well as many others. I aided the team with social media monitoring.

Boulder, Colorado, Us

• Actively drive, manage and grow 50 social networking channels and collaborate on almost 200 additional across campus• Develop and execute the online community and social networking strategy for the alumni association• Engage with a very diverse audience in age, interests, needs, perceptions of university• Train and coach colleagues, volunteers and alumni live and online• Build relationships with influencers and connectors internally and externally• Lead a grassroots group of 90+ social media managers across campus.• Work closely with social media managers and communication specialists throughout the CU System & at other institutions.• Member of the CASE VI Social Media Committee• Improve transition and integration points that impact experience, engagement and retention• Extend impact of other communication channels through social media• Leverage consistency across all channels at the university• Balance my persona with the university's persona to create rapport and trust• Constantly presenting to large and small audiences of all levels• Key player in enterprise level communication improvement effort• Leader in the adoption of social media/online community at CU-Boulder both technically and culturally• Driving the value of engagement as a key component in all outreach• Conduct extensive listening and monitoring across multiple channels• Identify customer care and crisis/flare-ups & assist in crisis communications planning & execution• Identify opportunistic moments and develop programming ideas against each• Collect data and incorporate insights into actions• Involved in data strategy and data analysis to improve customer experience• Strategic utilization of Facebook advertisingFacebook, LinkedIn, Twitter, Google+, multiple other leading social platforms as well as an internal community and integrated e-communications platform from Harris Connect and. Also work with Advance by SunGuard, HootSuite, SocialOomph, Photoshop, Wordpress, Basecamp,

Duncan Integrated Information helps large and small organizations gain a competitive advantage through improved information experiences that increase insight for their decision making and exposure in their marketing efforts. Past engagements included involvement in all life cycle phases of business intelligence, data warehousing, and data integration projects. Current engagements include strategy, design, implementation, and support consulting around enterprise social/community/collaboration aka Enterprise 2.0, social media, and internet marketing.Engagements - -Social Business Strategy consulting around enterprise social/community/collaboration (aka Enterprise 2.0) and external social media solutions.-Social Media Strategy consulting to various small businesses.-Marketing, Content, Social Media Consulting, and Event Planning at Sports Data Hub-Marketing, Social Media, IT, Event Planning, and Operations Consulting at Design Matters Home-Data integration, business intelligence, data warehousing

Sports Data Hub is an interactive sports data website and framework that enhances the sports data analysis experience for consumers and professionals. As Marketing and Content director I am involved in multiple activities including: design, coordinate, and implement all marketing exposure online, at events, and through appropriate print advertising and materials. Coordinate site content and newsletter content to ensure maximum engagement. Develop press releases and coordinate media and blogger relationships. Handle reputation management and relevant conversations via multiple online/social tools and platforms. Assist in sales cycle. Conduct competitive analysis. Develop and implement SEO/SEM strategies. Assist in site design and usability improvements. Analyze website traffic, usage, and keywords. Assist in data analysis solution design and development. Provide input to company strategy, direction, and monetization opportunities.

Design Matters Home provides Interior Design and Real Estate Home Staging services in the Boulder, Broomfield, Longmont, North/West Denver Metro area of Colorado. As marketing, IT, and operations coordinator I provide value in multiple areas including: Design, coordinate, and implement all marketing exposure online, at events, and through appropriate print advertising and materials. Coordinate site content and newsletter content to ensure maximum engagement. Coordinate media relationships. Handle reputation management and relevant conversations via multiple online/social tools and platforms. Assist in sales cycle. Conduct market and competition analysis. Develop and implement SEO/SEM strategies. Assist in site design and usability improvements. Take official photographs for company to be used with clients, on the website, and in marketing. Analyze website traffic, usage, and keywords. Design and implement operational improvements. Provide input to company strategy, budget, and monetization opportunities. Provide IT support for low cost/low desktop footprint/mobile oriented architecture with tools such as collaboration, CRM, accounting, productivity, CAD, and project management.

Armonk, New York, Ny, Us

Mulitple roles in Business Intelligence and Data Warehouse projects including architect, team lead, developer. Responsible for data warehouse, business intelligence, business analytics, data integration architecture. Member of joint client/IBM Leadership Choice Program. Recognized as top contributor on multiple occasions

Minneapolis, Minnesota, Us

Worked at Xcel Energy as an independent consultant performing multiple roles in business intelligence and data warehousing.

3rd consultant hired into what became a predominate consulting firm in Business Intelligence/Data Warehousing. Provide business intelligence solutions for multiple clients with an emphasis on data integration and movement. Also served as internal Data Warehouse Practice Manger.Xcel Energy Markets(January 2003)ETL Tech LeadAgouron (October 2002 – December 2003)Senior ETL developerJanus (September 2002 – October 2002 )ETL DeveloperColorado Springs Utilities (September 2002)TrainerXcel Energy Markets (May 2002 – September 2002)Senior ETL Developer and AdministratorAnthem Blue Cross Blue Shield (March 2002)TrainerAgouron Pharmaceuticals (November 2001 – February 2002)Senior ETL DeveloperSunrise Medical (March 2001 – October 2001)Senior ETL Developer and administratorBroadwing Communications (September 2000 – March 2001)ETL team lead/developer/administratorExcel Communications (September 2000)ETL Developer24/7 Media (Exactis.com) (December 1999 – August 2000)ETL Developer/administrator

Greenwood Village, Co, Us

Created and supported the first Decision Support System (DSS) within the Employee Benefits division. Designed and built the ETL processes for the warehouse, marts, and in-house analytic applications used to analyze product pricing and “per member per month” costs. Initial ETL process were built using PL/SQL and SQL scripts to integrate mainframe data and data from third party applications (DataScan and CRMS) into an ad-hoc query environment using Brio. Subsequent ETL processes were built using Informatica PowerMart. Primary DBA supporting the warehouse and mart environment. Developed reports in Brio. At the time I was a certified Brio Developer

Multiple client/server and mainframe development and support roles/projects for the Minerals Management Service - Royalty Management Program, the Colorado Department of Labor and Employment, and Southern New England Telephone.

Bachelor Of Science, Business Administration (It, Finance)

Masters, Technology Management

Education record

Education record