Matthew Rector, Pmp Email & Phone Number

• About the company: Narrativa is an internationally recognized generative AI content company. Through its proprietary content automation platform, teams of all types and sizes are empowered to build and deploy smart composition, business intelligence reporting and process optimization content solutions for internal and external audiences alike. Its tech stack, consisting of data extraction, data analysis, natural language processing (NLP) and natural language generation (NLG) tools, all seamlessly work together to produce content quickly and at scale. Clients and partners that have trusted Narrativa include Dow Jones, The Wall Street Journal, Microsoft, Global Savings Group, the Leukemia & Lymphoma Society and 888sport among others.• Own and provide oversight of client relationships with respect to content creation and publication. Lead retention efforts and support clients with content guidance and training to fully leverage Narrativa’s SaaS platform and CMS. Offer insights into data source integration, template automation, output auditing and best SEO practices for impactful content.• Work in partnership with prospects in the commercial sales pipeline, ensuring that Narrativa’s SaaS platform enables them to achieve their content goals and maximizes their ROI. Inform the overall client journey strategy by conducting analyses of pain points and funnel metrics.• Collaborate with internal stakeholders on Narrativa’s corporate marketing and branding campaigns to drive subscriber acquisition, growth and engagement. Optimize the organization’s marketing data stack whenever possible and advise on multi-channel (owned, earned and paid) content publication.• Attained publication of an article titled "Navigating the COVID-19 Pandemic: Artificial Intelligence, Natural Language Generation, and the COVID-19 Tracking Project" in the European Medical Writers Association’s Medical Writing Journal.

• About the company: Array Studio Group is an award-winning MarTech, multimedia and business intelligence company focused on developing digital experiences that support the goals of clients such as ExxonMobil, Adobe, Salesforce, Chevron, NASA, Target, Lockheed Martin, Cisco, Woodford Reserve and more. The studio produces advertising, experiential marketing and business intelligence assets in addition to other forms of interactive content.• Achieve and oversee subscription accounts to produce customized multimedia projects using generative artificial intelligence.

Prominent Clients/Contract Positions Are Separate Entries In Experience Section

• About the business: Icebreaker Group Consulting is a white label consulting firm that provides cross-functional project management services to businesses and brands. It specializes in projects focused on content, digital media and data analytics.• Icebreaker Group Consulting helps businesses and brands more effectively manage and strategically monetize their content and product offerings. When your company doesn’t have the bandwidth in a particular vertical, Icebreaker Group Consulting also engages your own clients or customers on your behalf (just like an internal team member would). In addition to instantly scaling your business, its customized solutions help save you time, resources and money.

• About the company: Big Boots Studios is a unique creative venture that works with influencers, celebrities, brands and media publishers to build content for traditional and digital channels.• Administered all financial and legal matters for the business itself, including reporting for its private investors, banking, contract negotiations and trademarking.• Led the company's entertainment programs to coproduce, distribute and promote original content in concert with its strategic partners; launched respective AdTech-driven content monetization rollouts.

• About the organization: Founded at the end of World War II, the United Nations is an international organization made up of 193 Member States committed to maintaining international peace and security. Specifically, the Nobel Prize–winning World Food Programme, an agency of the United Nations, is the planet's largest humanitarian organization focused on delivering food assistance during emergencies and working with communities to improve nutrition.• Supported the Communications, Advocacy & Marketing division within the World Food Programme on two integrated content marketing campaigns, one called "Share The Meal" and the other called "Feed Our Future." Both initiatives were designed to 1) increase awareness of the organization and its mission to achieve zero hunger throughout the world and 2) increase revenue (donations).• Secured and organized North American brand partnerships and facilitated collaborations with US and Canadian-based social media influencers. Built out program guidelines, designed pitch decks and provided advice and insight into best practices related to content.• The Feed Our Future global awareness campaign was a Finalist in the Advertising category in Fast Company's 2019 World Changing Ideas Awards. $307,404 USD in donations were raised from 100M+ global social media impressions.

• About the company: Wright Entertainment Group is a multifaceted music management and entertainment company founded by legendary music manager Johnny Wright. The projectized organization builds and represents world-renowned artists, bands and brands.• Earned a No. 1 debut Billboard chart placement with the self-titled album from indie duo Dumblonde by ideating and engineering a guerrilla marketing campaign that targeted and galvanized a passionate group of brand ambassadors.• Headed promotional content creation and led numerous cross-functional teams of creative and technical professionals to make music videos and other digital content for various integrated marketing campaigns. With one campaign in particular for recording artist Agnez Mo, my team and I garnered a music video more than 10 million views in its first 10 days of release.• Drove viewership of TV shows starring clients by 1) collaborating with network partners such as NBCUniversal, Turner Broadcasting and MTV with regard to digital content initiatives and 2) securing strategic cross-promotional partnerships and activations with brands such as Hard Rock Cafe, iHeartMedia and Live Nation.• Planned content distribution strategy in totality and managed relationships with content distributors and DSPs like Apple and Spotify.• Created master schedules, multimillion-dollar budgets, scope documents, proposals and pitch decks for multiple high-level recording, marketing and live event projects simultaneously.• Composed and presented regular status briefings to executive stakeholders and private investors.• Key projects from:- GRAMMY Award–winning and multi-platinum recording artist Justin Timberlake- The GRAMMY Award–nominated and multi-platinum band Incubus- AJ McLean of GRAMMY Award–nominated and multi-platinum musical act Backstreet Boys- GRAMMY Award–nominated and multi-platinum rapper Akon- Billboard chart–topping indie duo Dumblonde- International superstar Agnez Mo

• Supported the construction and implementation of the marketing plan for The 20/20 Experience, a pivotal album by GRAMMY Award–winning recording artist Justin Timberlake. The album subsequently became the best-selling release of 2013 which consequently drove ticket sales for its accompanying world tour (the 2nd highest-grossing tour that year with a haul of $203M USD).• Reporting directly to the President, Artist Relations (and in conjunction with her), planned and executed the annual Shriners Hospitals for Children Open benefit concert, an official event associated with the golf tournament on the PGA Tour, for four consecutive years. Together with partners at MGM Resorts International and Caesars Entertainment Corporation, we raised $1M+ USD in donations each year.• Maintained project documents and managed logistics for several recording, marketing and live event projects.

• About the company: All Access Fans, Inc. specializes in the creation, execution and management of social media, online marketing and digital branding strategies.• Developed and managed content marketing and inbound marketing campaigns. Analyzed and interpreted fundamental insights and trend data in order to exceed KPIs.• Collaborated with internal and external stakeholders to form cohesive brand voices for clients.• Key accounts included:- GRAMMY Award–winning and multi-platinum recording artist Ciara (net increase of 1.5M+ Facebook likes)- Universal Music Group, the world's largest music company- NBC's hit singing competition TV series The Voice

• About the company: Live Nation Entertainment is the world’s leading live entertainment corporation. It promotes concerts and tours, operates venues and manages ticket sales for events around the planet.• Organized projects for a Live Nation joint venture and conducted online promotions and integrated content marketing campaigns.

• About the company: Cox Media Group is a media conglomerate that owns and operates radio stations, television stations and publications across the United States.• Broadcast nationally syndicated news and talk content in addition to voicing advertising copy and live traffic and weather reports for WDBO, a terrestrial radio station in the Orlando, Florida market.

Bachelor'S Degree, Mass Media

Additional concentration in Marketing

Project Management Principles And Practices Specialization

Division of Continuing Education