Matthew Reece Email & Phone Number

Boston, MA, US

• Concepted and executed the brand’s largest in-person activation, both in presence and record revenue.
• Built concepts and strategies for in-store U.S. market merchandising, both D2C and B2B. This includes brand strategy for a multi-outlet store rollout, flagship, and pop-up store planning.
• Developed go-to-market strategies executed in multiple retail channels which included building POP (point-of-purchase) concepts and drove proof of concept.

• Led the brands' 10-person field marketing team.
• Planned, strategized, and executed adjustments to brand event and field activations during COVID including driving the brand strategy for user-generated content to retain headcount.
• Built and executed in-store merchandising strategy including our shop-in-shop program, installing elevated in-store brand experiences with key retailers to drive growth on our wholesale side of the business.
• Drove all brand pop-up shop executions from concept to post event analysis.

• Developed the brand’s first brick-and-mortar pop-up retail store from concept to execution to review of learned consumer insights for future U.S. wholesale and direct to consumer events.
• Strategized and lead all brand activations, which included 250+ consumer and tradeshow events, while developing a long-term strategy for participation and activation.
• Identified strategic external brands and grew partnerships to drive overall category and brand awareness.
• This role included extensive travel through the U.S., over 60% annually.

• Oversaw the Mid-Atlantic territory consisting of Connecticut, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, Vermont, Virginia, and West Virginia, as.
• Successful managed the sales process of prospecting, onboarding, and selling in three various channels of Run, Bike, and, Fitness, which lead to increasing the east coast’s brick-and-mortar market coverage base by 51%.
• This role included extensive travel through the U.S., over 50% annually.

• Identified business opportunities to facilitate and execute all aspects of 2 annual major expos consisting of over 100,000 attendees combined and over $85,000 in supplementary revenue across 4 days.
• Collaborated with the CEO in building stock models for the correct inventory levels across all products to maximize cash flow and built guardrails and models for delegation in buying.
• Conceptualized and drove new strategies to combat competitor internet sales to restore sales conversion rate back to over 93%.

• Developed strong SOP and analytics to determine and evaluate several business issues and created buying models across all footwear brands to enhance sales by 34% and help open-to-buy dollars effectiveness.
• Worked collaboratively with external brand representatives to facilitate staff education nights and customer demonstrations as well as moved to owning all staff training to accelerate sell-through and made staff.
• Managed the annual marketing plans and implementation which resulted in an average increase of 67% across all store categories YoY.

• Gathered feedback and identified high demand and trending products to maximized inventory opportunities and created efficiencies in our fit process to help accelerate sales conversions.
• Assumed training of all staff on our fit process, while remaining on the floor to assist customer needs to help with staffing challenges and create larger continuity as a brand when servicing consumers.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Education record