Matthew Riskin Email & Phone Number

Chicago, IL, US

Boston, Massachusetts, US

Boston, Massachusetts, US

Chicago, IL, US

Chicago, IL, US

• Helped facilitate Anheuser-Busch InBev's Bud Light and Budweiser sports activation programs with the NFL and MLB
• Spearheaded Millennium Park’s first commercialized activation with Experience Kissimmee’s Freezin Gator Zipline event (Over 33 Million impressions via Print, Social and TV)
• Supervised numerous Brown-Forman brand initiatives including Gentleman Jack's “The Pitch Distilled” campaign and Sinatra Select Centennial birthday celebrations
• Boosted Boeing’s HOME&AWAY campaign and managed the day to day communication with their NFL, MLB, NHL and NCAA properties

Chicago, Illinois, US

• Oversaw execution and day to day operations of 20 reps and 10 Military bases within Dell’s Military segment on the Dell Military Program.
• Helped produce and execute all marquee events at the 2015 Grand Ex Award winning Whatever,USA in Crested Butte,CO
• Managed a team of 35 Student ambassadors all over the country within Mosaic's longest running North American XM program - Dell Campus Program
• Increased sales by $1.7 million dollars and 3500 units YOY within the first 3 months of the Dell Campus program.
• Upon taking over the Midwest region in 2013, saw 700% increase in rep Social Media goals and 400% increase in rep event metrics within 10 week period.
• Production, Implementation and execution of Bud Light's #UpForWhatever campaign at the 2014 Super Bowl in NYC, 2015 Super Bowl in Phoenix and 2014 Men's Final Four in Dallas.

Chicago, Illinois, US

• Brand development, management, and execution of ABI and Nike experiential events all over the country
• Clients of the ABInBev portfolio include Budweiser, Landshark, Stella Artois and Shocktop brands
• Clients of the Nike portfolio include Nike Football, Nike Women’s training and Nike Running
• Production of sponsorship activations, tours and events ranging from 500 to 18,000 consumers

Chicago, IL, US

• Buick NCAA Men's Final Four (New Orleans, LA)
• Oversaw Buick’s knockout activation in partnership with Samaritan's Feet.
• Engaged over 10,000 consumers with the Buick brand and the fleet of vehicles.GMC Super Bowl ( Indianapolis, IN)
• Executed Super Bowl activation engaging fans with the GMC brand and products
• Ran “GMC Never Say Never” video activation with traffic of over 1300 consumers and 20,000 impressions
• Handled over 40 autograph sessions maintaining client expectations and target numbers throughout activation

• Generated over $25,000 in new business and sponsorship sales
• Initiated contract proposals with prospective clients to promote sponsorship packages with IU athletics
• Confirmed all sponsorship contracts were sufficiently met at IU basketball games with live time game tracking
• Successfully entertained all of our current sponsors and clients in private hospitality room at stadium

• Generated proposals for game sponsorship and marketing packages
• Organized sponsorship, promotion, and signage contracts with organization
• Built relationships in account management with season ticket holders
• Maintained inventory of game and stadium operations for 30 plus games
• Condensed over 45 sponsorship contracts into an accessible file for the whole organization

US

• Networked and partnered with corporate accounts, such as Barnes and Noble and Meijer to drive relationships and increase business to business sales.
• Set up a business plan that included developing and marketing a strategic plan to reposition products in new distribution channels.
• Designed and presented planograms for key accounts such as Meijer and Walgreens
• Tracked and oversaw inventory metrics

• Strategically placed different marketing segments including all groups of the university to successfully increase attendance for the Cream/ Crimson spring football game by 300%.
• Focused directly with IU Greek system and the Indiana University student foundation to set up a cross promotion with the Little 500 race during halftime.
• Worked directly under Senior VP of Marketing for IU Athletics executing goals of the athletic department and university.