Matt Rittenhouse Email & Phone Number

Eden Prairie, Minnesota, United States

Minneapolis, Minnesota, United States

Built a multi-channel marketplace for used kid & baby items, focused on elevating and simplifying the selling & buying experience for used goods; grew to $200k in annual sales.Developed concept and positioning based on deep consumer and industry research; designed and built end-to-end customer experience across key digital, in-store and at-home touchpoints; acquired and sold 7k+ used items.Launched website for customers to schedule a pickup or shop products as seamlessly as Amazon; optimized user experience and content to drive traffic and conversion, averaging 90 users per day.Opened brick-and-mortar location offering customers a curated assortment of premium brands with the ability to try used gear before they buy; designed and managed store merchandising, display and digital integrations (e.g., QR codes, in-store tablets); earned a 4.8-star Google rating.Crafted scrappy marketing strategy to drive brand awareness, conversion and repeat purchase; reached target audience with ad campaigns on 89.3 The Current and Minnesota Parent; sponsored/tabled at community events; partnered and cross-promoted with like-minded local businesses; engaged 2k+ subscribers via email/social.Centered the brand on sustainability, earning advocacy from a base of loyal, environmentally conscious customers, attention from local influencers, and coverage in publications such as Minnesota Monthly.Built offer pricing / retail pricing model & methodology to optimize profit margins while maintaining customer satisfaction.Connected various software applications (Squarespace, QuickBooks, Mailchimp, Calendly, etc.) to integrate product & customer databases, inventory & sales feeds, and accounting systems.Led all facets of business: managed four employees, oversaw labor-intensive inventory flow, kept store well stocked and staffed, refreshed online listings, managed accounting/finance operations, managed stakeholder relationships, resolved unforeseen day-to-day challenges

Seattle

Led strategic projects (i.e. customer segmentation and personas) for Starbucks marketing organization.Managed marketing for the fresh lunch platform launched in 1,500+ stores across seven major U.S. markets.

Seattle, Wa

Led cross-functional team in development of growth initiatives and management of 100 SKU, $300M portfolio of coffee sold in foodservice and office coffee channels

Greater Minneapolis-St. Paul Area

Managed annual channel marketing and sales plans, brand positioning, and strategy for General Mills product portfolio for K-12 schools, including Cheerios, Pillsbury, Yoplait/Go-Gurt, Betty Crocker, Annie’s, Cinnamon Toast Crunch, Chex, Trix, etc. brands; achieved 12% YoY channel sales growth.

Minnesota, United States

Developed and drove initiatives to grow share of General Mills product categories sold through foodservice distributors and their sales reps, representing $1.5B in company sales.

Managed $300MM yogurt P&L within foodservice and convenience channels; led cross-functional team in forecasting, sales strategy, team branding/package redesign, promotions and innovation

Minneapolis, Mn

Successfully completed two strategic marketing projects: recommended General Mills initial go-to-market approach for convenience stores on college campuses and identified opportunity to increase profit with product packaging reduction.

Chicago, Il

Led and managed process improvement initiatives for global hedge fund division; received promotion to Officer level.

Dublin, Ireland And London, England

Led six-person team in creation and execution of new hedge fund accounting process for key client.

Chicago, Il

Earned corporate award for timeliness and accuracy of net asset values (NAVs) for the mutual funds I managed.

Chicago, Il

Awarded five quarterly bonuses and promoted for quality of service and exceptional promotion of mutual fund line to current and prospective clients.

Master Of Business Administration, Marketing And Strategy

Activities and Societies: Consultant for Carlson Brand Enterprise

Bachelor Of Arts, Journalism And Mass Communications; Integrated Marketing Communications