Matthew Roots Email & Phone Number

London, Gb

Cincinnati, Ohio, Us

Head of Marketing for international enterprise and SMB merchant business.

Cincinnati, Ohio, Us

Head of Marketing for international enterprise and SMB merchant business.

Cincinnati, Ohio, Us

Building and accelerating the pipelineStrategic solution launchesPositioning and messagingABM and DBM

Cincinnati, Ohio, Us

Brookfield, Wisc., Us

Responsibilities:• Leading the marketing and communications strategy for the Global Business Solutions (GBS) and Global Financial Solutions (GFS) businesses in EMEA promoting card issuing and merchant acquiring to meet strategic business objectives • Plan and manage integrated and metric-driven marketing initiatives focused on revenue generation, client acquisition and retention, and product penetration • Commercialisation of strategic products for launch in EMEA including industry and competitor analysis, branding, target market research and product marketing • Provide consultancy on product marketing and lead generation initiatives to joint venture alliances including AIBMS in Ireland, Lloyds Cardnet in the UK and European Merchant Solutions in Benelux and Nordic region• Direct management of a European-wide creative and digital marketing team and multi-million pound marketing budget• Monthly presentation of financial performance resulting from marketing activities to senior stakeholders in EMEA and board members in NYC head office

Brookfield, Wisc., Us

Responsibilities:• To develop pan-EMEA banking and acquiring strategies and programmes that support all sales channels and product marketing objectives• Plan and execute integrated marketing programmes that are aligned to strategic business objectives and support growth by driving opportunities for revenue generation, client acquisition and retention, and product penetration across all verticals and channels within EMEA• Support EMEA Financial Services and Joint Venture business lines through developing comprehensive multi-touch channel marketing plansKey Achievements: • Marketing management of innovative product launches across EMEA• Development and execution of strategic EMEA wide marketing initiatives • Marketing lead of project team responsible for targeting new Joint Venture alliances across EMEA • Instrumental in widening the rollout of Salesforce.com across departments and regions across EMEA

New York, Ny, Us

Responsibilities:• Product and channel marketing responsibility for launching and cross-selling multi-channel card payment solutions across EMEA to SME and corporate clients• Direct line management of Marketing Executives and a Digital Marketing Executive • Marketing communication planning and execution using both online and offline channels• Management and development of key business partner relationships• Marketing expenditure & benchmarking achievements against strategic KPIs• UK and Ireland representative on Point Marketing Board responsible for group product and marketing strategyKey Achievements: • Pan-EMEA launch of a new point-to-point encryption payment solution, PAYware Ocius to SME businesses and corporate clients• Successful management of reseller channel driving sales revenue• Development and launch of a new social networking site – Talking Payments• Management of VeriFone’s SEO and PPC strategy delivering an increase in digital leads of 40% YOY• Instrumental driver of a corporate brand management team responsible for defining Point International’s brand values and proposition • Successful launch of Point International into Ireland driving market expansion and business growth• Marketing representative of a product development committee formed to co-ordinate and deliver a consistent stream of new innovative solutions to market

Responsibilities:• Marketing strategy planning and execution using both online and offline activities• Direct line management of three Marketing Executives responsible for marketing a range of multi-channel card payment solutions across EMEA• New brand creation, development and implementation for Point International Group • Management and development of key business partner relationships• Development and management of customer insight activities, including customer surveys, market research and competitor analysisKey Achievements: • UK and Ireland representative on Point Marketing Board responsible for group marketing strategy and brand development• Instrumental driver of a corporate brand management team responsible for defining Point International’s brand values and proposition. • Successful launch of Point International into Ireland to raise awareness and drive business to £5m+• Marketing representative of a product development committee formed to co-ordinate and deliver a consistent stream of new innovative solutions to market• Ownership and delivery of new Salesforce.com Customer Relationship Management solution to support sales, marketing and operations• Implementation of search engine optimisation techniques increasing website traffic from search engines by over 40%

Stamford, Ct, Us

Responsibilities:• Marketing asset management and mapping software systems across the UK, Europe and Asia-Pacific• Planning, development and implementation of marketing strategies • Analysis of product portfolio and co-ordination of new product module launches• Project management of rebranding Southbank Systems to MapInfo’s corporate brand identity including all solutions and co-ordinating internal and external communications

Marketing planning and communication

London, Gb

Marketing Management

Advanced Diploma In Cima, Financial And Management Accountancy

Chartered In Marketing, Marketing

2:1, Business Studies

Business Studies Degree - 2:1, Marketing