As a high school grad in 1982, Matthew opened Book Cover Advertising, a company that sold ads to local businesses in Long Island. The ambitious entrepreneur collected the ads and printed them onto wraparound book covers which were then distributed for free in schools. The marketing idea proved genius and more businesses bought into the idea.Through college, Matt Rosencrans pushed on with the idea even after his friends dropped out of the venture. By the end of it all he had already covered 30 schools in Long Island alone. The advertising passion drove him to New York where he started Take Out, an ad book consisting of 200 restaurants. Users had to call a central number to place orders and this way the advertiser got his commission.In 1990, Matthew started Community Coupons, which revolutionized the way coupons were distributed. The comprehensive Community Coupons book covered all types of business categories from restaurants to car dealerships and everything in between. After a long, enjoyable run with Community Coupons, Matthew opened Sendsational Marketing. Sendsational is connected to over 1,000,000 users just in New York. It is growing fast and gaining national support for businesses and their customers.