Matthew Royse Email & Phone Number

Raleigh, NC, US

Raleigh, North Carolina, US

Prometheus Group is the leading global enterprise asset management software solution provider, covering plant maintenance, operations, and safety needs from planning to execution and beyond. ‍By delivering a simplified user experience fully integrated with top ERP, EAM, and CMMS solutions, including SAP, IBM Maximo, and Oracle, we transform how your.

• Speaking engagements include:
• Internet Summit (Raleigh, NC)
• Digital Summit (Charlotte, NC)
• Frost & Sullivan Digital Marketing Executive MindXchange (Asheville, NC)
• Frost & Sullivan Strategic Marketing Executive MindExchange (Nashville, TN)
• Ragan Content Strategy Summit (Virtual)

San Francisco, California, US

Stans, CH

• Oversaw growth marketing team for the US and Canada at this leading global software and cloud solutions provider. Responsible for the campaign and content development and management, account and lead profiling and.
• Improved quality and efficiency by formulating and sharing best practices across all marketing units.
• Reduced cost-per-lead, maximized conversions, and improved ad spend performance by working with the data team to implement a digital ads dashboard in the region and globally.
• Served as the interim field marketing leader for several months and coordinated marketing events.
• Partnered with the Vice President of Marketing to mature the marketing organization.
• Grew the marketing funnel by 10x year over year.

Montreal, Quebec, CA

• Managed cross-channel, demand generation, and strategic marketing for this global managed IT services company’s US, Mexico, and Canada territories. Supervised eight marketing professionals and created regional.
• Established co-marketing partnerships with IBM, HPE, Cisco, VMware, Splunk, ServiceNow, and many others.
• Facilitated Syntax’s acquisition of Freudenberg IT by developing successful multi-touch, digital marketing programs while with Freudenberg IT, producing rapid revenue growth.
• Contributed to profitability by creating GTM strategy for two new business areas: cybersecurity & analytics.
• Enhanced name recognition by launching the annual Innovation Exchange thought leadership event.Selected Projects:
• Led the planning for all major SAP marketing events, including SAP Sapphire, SAP TechEd, ASUG Forward, ASUG Express, and SAPinsider.com summits.

Washington, D.C., US

Hand picked to serve on the Digital Marketing Advisory Council with fellow digital marketers. The council works collaboratively to provide constructive feedback and strategic direction to George Washington University.

Armonk, New York, NY, US

Raleigh, NC, US

San Antonio, Texas, US

A speakers/advisory board member for digital marketing and strategy.

Durham, North Carolina, US

• Teach digital marketing and social media classes for Duke's Event Development Certification program.Key Accomplishments
• First social media class was so successful that class moved to a full-day class instead of a half day
• Social media class was highly rated that they asked me to teach digital marketing class as well

San Antonio, Texas, US

• Promoted to oversee all digital marketing programs and projects for Forsythe and then Sirius Computer Solutions, which acquired Forsythe. Digital marketing subject matter expert (SME), responsible for branding, GTM.
• Drove additional revenue by introducing marketing-as-a-service (MaaS) for several top-tier clients.
• Managed the development of a new sales onboarding process and social selling initiative.
• Increased brand visibility by launching LinkedIn pages for Forsythe Data Centers, Security/Risk Management, and Meta7 service offerings. Also, lead marketing member for Forsythe Data Centers Steering Committee.Selected.
• Partnered with the Vice President of Marketing to define Forsythe’s brand story and go-to-market strategy for the three new business areas: Forsythe Hosting Solutions, Forsythe Data Centers, and Forsythe Digital.
• Spearheaded the creation of the company’s Cloud Strategy eBook, collaborating with top strategic partners.

San Antonio, Texas, US

• Served as the Lead Content Marketing and Social Media Strategist. Directed all marketing communications.
• Conceptualized, created, and implemented the Forsythe Data Centers marketing strategy.
• Devised a social selling initiative that drove new business and increased business with existing accounts.
• Formulated Forsythe’s employment brand and launched new social media accounts to help the company attract and retain top talent via digital channels.
• Enhanced promotion of the security offerings by creating the inFOCUS Security e-newsletter.

San Antonio, Texas, US

• Oversaw content marketing, including marketing and sales collateral development, social media strategy, and more. Served as Managing Editor of the corporate magazine and Editor-in-Chief of the internal sales/field.
• Implemented and managed the marketing automation platform (HubSpot and Marketo).
• Developed and implemented the award-winning Forsythe FOCUS magazine website.
• Enabled greater sales efficiency by implementing custom Salesforce content for sales and pre-sales teams.

Chicago, IL, US

Vice president of marketing who managed and oversaw all Kellstadt Marketing Group marketing functions. Responsible for contributing to the growth, profitability and visibility of the organization.

• Consulted for small and medium-sized businesses on a wide variety of marketing and communications activities. Key Accomplishments
• Contributor to PR Daily, an e-newsletter and website from Ragan Communications about marketing, public relations and social media distributed to 70,000 + subscribers daily.
• Knowledge Enthusiast was named one of the fastest growing blogs by Wordpress.com (garners more than 1,000 visits per month).
• "10 Ways to Grow Your Twitter Influence” was one of best Twitter posts by a B2B marketing blog.
• Launched Twitter (@DePaulMBAAssoc), Flickr and YouTube accounts for the DePaul MBA Association.
• Managed Kellstadt Marketing Group (KMG) Twitter (@KMGDePaul) and Facebook accounts.

US

• Managed and counseled clients at organizations in the fields of information technology, telecommunications, sports, financial services and philanthropy. Supervised three account executives in a team setting. Working.
• Launched PR campaign unveiling largest environmentally friendly parking lot in the country at U.S. Cellular Field. Stadium became the first Major League sports facility to use permeable pavement.
• Spearheaded and created a national PR campaign announcing the minority winner of the National Small Business Person of the Year.
• Created Facebook pages for a Chicago non-profit organization and a Chicago-based financial service company. Develop social media strategy and secured executive buy-in.

Washington, DC, US

• Primary asset management liaison for all marketing and PR activities for the channel. Supervised one staff coordinator and two interns per semester. Working closely with an outside PR agency, created and distributed.
• Managed and oversaw national media tour for high-rated NGC program talent, including multiple appearances and live demonstrations on NBC’s “Today Show.”
• Spearheaded development and launch of network’s online newsroom. Coordinated with several departments on all content and design elements.
• Coined the phrase “knowledge enthusiast”, currently used by the network to identify its target audience.

Washington, DC, US

• Promoted to Public Affairs Associate after one year. Developed marketing communications materials and wrote speeches and talking points for senior executives. Interviewed top industry thought leaders to write articles.
• Served as association spokesperson and significantly increased mainstream media coverage.
• Launched public affairs campaign for new consumer-oriented Web site about the mortgage process, resulting in numerous national and local media mentions.

Hemel Hempstead, England, GB

• Developed station’s on-air and off-air marketing and promotion strategy, increasing visibility and awareness among key, targeted audiences. Wrote marketing and media materials, including advertisements and press.
• Doubled the number of strategic marketing partnerships with national and local community organizations.
• Edited on-air promos, wrote evening show scripts and managed call-in phone lines for highly rated “News Talk” show.

Bachelor Of Arts (B.A.), Speech Communications

Master Of Business Administration (Mba), Integrated Marketing Communications And Marketing Strategy And Planning

Education record