Matthew Royse

Matthew Royse Email and Phone Number

Director of Public Relations, Brand Performance Growth @ ACCESS Newswire
Raleigh, NC, US
Matthew Royse's Location
Raleigh, North Carolina, United States, United States
Matthew Royse's Contact Details
About Matthew Royse

Exceptional track record leading marketing strategy for organizations of all sizes. Special expertise in demand/lead generation, content marketing, thought leadership, campaigns, partner and channel marketing, social selling, email marketing, and marketing automation. Excel at building and leading top-performing marketing teams, establishing profitable partnerships with technology companies, influencing media and analysts, and delivering innovative solutions to maximize brand visibility and revenue generation. Consistent history of facilitating the growth of brands, products, solutions, and services. Duke University digital marketing instructor and professional speaker.Top Skills: Marketing Management – Project Management – Strategic Planning – Integrated Marketing – Email Marketing – Growth Marketing – Campaign Management – Partner/Channel Marketing – Sales Enablement – Social Selling – Budget Management – Content Marketing - Account-Based Marketing (ABM) – Social Media Marketing – Brand Management – Search Engine Optimization (SEO) - Search Engine Marketing (SEM)Demonstrated Value: • Nominated for the prestigious President’s Club in 2022 (from >100 eligible global and regional marketers).• Launched SoftwareOne’s Digital Modernization Summit and Syntax Systems’ Innovation Exchange thought leadership events. Partners included AWS, Microsoft, Red Hat, IBM, Apptio, & VMware.• Chosen as SoftwareOne’s interim global service line marketer for AWS. Defined the global AWS marketing strategy for SoftwareOne’s strategic partnership with AWS.• Effectively integrated Syntax Systems’ ERP and cloud services go-to-market (GTM) by developing an end-to-end demand generation marketing strategy.• Built out Freudenberg IT (Syntax Systems) first dedicated North American marketing team.• Created Forsythe’s (Sirius/CDW) thought leadership, SEM, and SEO strategies, resulting in greater lead volume.• Recipient of the Forsythe Leader Award, Forsythe Marketing Impact Award, and Forsythe Sales Club Award.

Matthew Royse's Current Company Details
ACCESS Newswire

Access Newswire

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Director of Public Relations, Brand Performance Growth
Raleigh, NC, US
Website:
prometheus.io
Matthew Royse Work Experience Details
  • Access Newswire
    Director Of Public Relations, Brand Performance Growth
    Access Newswire
    Raleigh, Nc, Us
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  • Prometheus Group
    Director Of Demand Generation
    Prometheus Group Dec 2023 - Present
    Raleigh, North Carolina, Us
    Prometheus Group is the leading global enterprise asset management software solution provider, covering plant maintenance, operations, and safety needs from planning to execution and beyond. ‍By delivering a simplified user experience fully integrated with top ERP, EAM, and CMMS solutions, including SAP, IBM Maximo, and Oracle, we transform how your organization engages, monitors, and manages data with Prometheus Group.
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  • Professional Speaker
    Speaker
    Professional Speaker Jan 2010 - Present
    Speaking engagements include:• Internet Summit (Raleigh, NC)• Digital Summit (Charlotte, NC)• Frost & Sullivan Digital Marketing Executive MindXchange (Asheville, NC)• Frost & Sullivan Strategic Marketing Executive MindExchange (Nashville, TN)• Ragan Content Strategy Summit (Virtual)• Ragan Content Summits (Chicago, IL and New York, NY)• Ragan-PRSA Content Summit (Charlotte, NC)• Ragan Brand Journalism and Content Marketing Summit (Denver, CO)• Ragan Corporate Communicators Conference (Chicago, IL)• Ragan Social Media Conference (Orlando, FL)• Research Triangle Park (RTP) 180° Speaking Series (Durham, NC)• Duke University Special Event Planners Council (SEPC) (Durham, NC)• Publicity Club of Chicago (Chicago, IL)• TechWeek Conference & Expo (Chicago, IL)• Tech Breakfast Club (Chicago, IL)• Vatican Communications Team Monthly Meeting (Rome, Italy)
  • Medium
    Writer
    Medium Aug 2020 - Present
    San Francisco, California, Us
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  • Softwareone
    Senior Director, Growth Marketing
    Softwareone Apr 2022 - Nov 2023
    Stans, Ch
    Oversaw growth marketing team for the US and Canada at this leading global software and cloud solutions provider. Responsible for the campaign and content development and management, account and lead profiling and research, demand/lead generation, partner marketing, paid media, and management of large virtual “signature” events. Optimized growth marketing spend, and analyzed content, channel, and campaign performance. Supervised content specialist, campaign strategist, and partner marketing manager. Managed multiple outside agencies. Carried out project management, conducted research, and project-managed content creation, including blogs, case studies, eBooks, whitepapers, and flyers/data sheets. Administered $3M in budget. Led North American activation phases of global marketing campaigns and developed campaigns in North America that were rolled out globally.Key Accomplishments:• Improved quality and efficiency by formulating and sharing best practices across all marketing units.• Reduced cost-per-lead, maximized conversions, and improved ad spend performance by working with the data team to implement a digital ads dashboard in the region and globally.• Served as the interim field marketing leader for several months and coordinated marketing events.• Partnered with the Vice President of Marketing to mature the marketing organization.• Grew the marketing funnel by 10x year over year.• Increased brand visibility by focusing on PR and media relations in the US and Canada, landing vital placements in high-profile publications such as CIO.com and Business Insider.• Designed and implemented a new campaign kickoff process.• Won Platinum Award from MarComm Awards for the Cloud Detectives campaign with our agency Walker Sands.• Collaborated with the data team to create dashboards for the global marketing funnel and digital ads.
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  • Syntax
    Marketing Director, Americas
    Syntax Jan 2018 - Apr 2022
    Montreal, Quebec, Ca
    Managed cross-channel, demand generation, and strategic marketing for this global managed IT services company’s US, Mexico, and Canada territories. Supervised eight marketing professionals and created regional go-to-market strategies. Directed digital marketing programs to drive demand for ERP and cloud offerings from SAP, Oracle, JD Edwards, AWS, & Microsoft. Developed relationships with digital advertising, PR, SEO, website, and inside sales organizations. Led regional and national live and virtual marketing events. Authored white papers, brochures, data sheets, eBooks, and infographics. Prepared multi-touch digital marketing programs. Worked with teams in Europe and China. Took over the Illumiti marketing team after it was acquired by Syntax. Administered a $2M budget.Key Accomplishments:• Established co-marketing partnerships with IBM, HPE, Cisco, VMware, Splunk, ServiceNow, and many others.• Facilitated Syntax’s acquisition of Freudenberg IT by developing successful multi-touch, digital marketing programs while with Freudenberg IT, producing rapid revenue growth.• Contributed to profitability by creating GTM strategy for two new business areas: cybersecurity & analytics.• Enhanced name recognition by launching the annual Innovation Exchange thought leadership event.Selected Projects:• Led the planning for all major SAP marketing events, including SAP Sapphire, SAP TechEd, ASUG Forward, ASUG Express, and SAPinsider.com summits.• Drove brand awareness by developing and launching Syntax Digest, a highly successful weekly curated email with industry and business news that was delivered to over 3,000 contacts.• Improved efficiency by implementing HubSpot and Salesforce for marketing and CRM functions.• Led the deployment of the company’s marketing funnel (Marketing Generated Leads, Marketing Qualified Leads, Sales Accepted Leads, and Sales Opportunities) model.
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  • The George Washington University
    Advisory Board, Digital Marketing Program
    The George Washington University Jul 2021 - Jan 2022
    Washington, D.C., Us
    Hand picked to serve on the Digital Marketing Advisory Council with fellow digital marketers. The council works collaboratively to provide constructive feedback and strategic direction to George Washington University.
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  • Ibm
    Csp-Msp Board
    Ibm Jun 2020 - Jan 2022
    Armonk, New York, Ny, Us
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  • North Carolina Technology Association (Nc Tech)
    Board Of Advisors
    North Carolina Technology Association (Nc Tech) Apr 2020 - Jan 2022
    Raleigh, Nc, Us
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  • Frost & Sullivan
    Advisory Board
    Frost & Sullivan Jan 2017 - Jan 2020
    San Antonio, Texas, Us
    A speakers/advisory board member for digital marketing and strategy.
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  • Duke University
    Marketing Instructor
    Duke University Jan 2014 - Dec 2019
    Durham, North Carolina, Us
    Teach digital marketing and social media classes for Duke's Event Development Certification program.Key Accomplishments• First social media class was so successful that class moved to a full-day class instead of a half day• Social media class was highly rated that they asked me to teach digital marketing class as well
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  • Sirius Computer Solutions, Inc.
    Director, Marketing Communications
    Sirius Computer Solutions, Inc. Apr 2015 - Dec 2017
    San Antonio, Texas, Us
    Promoted to oversee all digital marketing programs and projects for Forsythe and then Sirius Computer Solutions, which acquired Forsythe. Digital marketing subject matter expert (SME), responsible for branding, GTM strategy, SEM, SEO, thought leadership, paid social media, and more. Administered a $500,000 budget.Key Accomplishments:• Drove additional revenue by introducing marketing-as-a-service (MaaS) for several top-tier clients.• Managed the development of a new sales onboarding process and social selling initiative.• Increased brand visibility by launching LinkedIn pages for Forsythe Data Centers, Security/Risk Management, and Meta7 service offerings. Also, lead marketing member for Forsythe Data Centers Steering Committee.Selected Projects:• Partnered with the Vice President of Marketing to define Forsythe’s brand story and go-to-market strategy for the three new business areas: Forsythe Hosting Solutions, Forsythe Data Centers, and Forsythe Digital.• Spearheaded the creation of the company’s Cloud Strategy eBook, collaborating with top strategic partners.• Developed, published, and promoted the highly successful Data Center of the Future eBook.
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  • Sirius Computer Solutions, Inc.
    Senior Communications Manager
    Sirius Computer Solutions, Inc. Sep 2012 - Apr 2015
    San Antonio, Texas, Us
    Served as the Lead Content Marketing and Social Media Strategist. Directed all marketing communications.• Conceptualized, created, and implemented the Forsythe Data Centers marketing strategy.• Devised a social selling initiative that drove new business and increased business with existing accounts. • Formulated Forsythe’s employment brand and launched new social media accounts to help the company attract and retain top talent via digital channels.• Enhanced promotion of the security offerings by creating the inFOCUS Security e-newsletter.
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  • Sirius Computer Solutions, Inc.
    Marketing Communications Manager
    Sirius Computer Solutions, Inc. Aug 2010 - Sep 2012
    San Antonio, Texas, Us
    Oversaw content marketing, including marketing and sales collateral development, social media strategy, and more. Served as Managing Editor of the corporate magazine and Editor-in-Chief of the internal sales/field e-newsletter. • Implemented and managed the marketing automation platform (HubSpot and Marketo).• Developed and implemented the award-winning Forsythe FOCUS magazine website.• Enabled greater sales efficiency by implementing custom Salesforce content for sales and pre-sales teams.
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  • Kellstadt Marketing Group (Depaul University Student Organization)
    Vice President Of Marketing
    Kellstadt Marketing Group (Depaul University Student Organization) Jan 2010 - Jun 2011
    Chicago, Il, Us
    Vice president of marketing who managed and oversaw all Kellstadt Marketing Group marketing functions. Responsible for contributing to the growth, profitability and visibility of the organization.
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  • Freelancer
    Marketing Communications Consultant
    Freelancer Jul 2009 - Aug 2010
    Consulted for small and medium-sized businesses on a wide variety of marketing and communications activities. Key Accomplishments• Contributor to PR Daily, an e-newsletter and website from Ragan Communications about marketing, public relations and social media distributed to 70,000 + subscribers daily. • Knowledge Enthusiast was named one of the fastest growing blogs by Wordpress.com (garners more than 1,000 visits per month).• "10 Ways to Grow Your Twitter Influence” was one of best Twitter posts by a B2B marketing blog. • Launched Twitter (@DePaulMBAAssoc), Flickr and YouTube accounts for the DePaul MBA Association.• Managed Kellstadt Marketing Group (KMG) Twitter (@KMGDePaul) and Facebook accounts. • Counseled DePaul MBA Career Center and Chicago Public Schools on social media.
  • The Scofield Company
    Senior Account Manager
    The Scofield Company Nov 2007 - Jul 2009
    Us
    Managed and counseled clients at organizations in the fields of information technology, telecommunications, sports, financial services and philanthropy. Supervised three account executives in a team setting. Working with client leadership, developed and implemented strategic communications initiatives and crisis communications plans. Created print and online marketing communications materials including annual reports, brochures, websites, newsletters, stakeholder letters/emails, byline articles, fact sheets and social media programs.Key Accomplishments• Launched PR campaign unveiling largest environmentally friendly parking lot in the country at U.S. Cellular Field. Stadium became the first Major League sports facility to use permeable pavement. • Spearheaded and created a national PR campaign announcing the minority winner of the National Small Business Person of the Year.• Created Facebook pages for a Chicago non-profit organization and a Chicago-based financial service company. Develop social media strategy and secured executive buy-in.
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  • National Geographic Partners
    Communications Supervisor
    National Geographic Partners May 2005 - Nov 2007
    Washington, Dc, Us
    Primary asset management liaison for all marketing and PR activities for the channel. Supervised one staff coordinator and two interns per semester. Working closely with an outside PR agency, created and distributed network press releases, show descriptions and publicity photos to more than 600 journalists. Managed and scheduled complex national media tours for on-air personalities. Planned, coordinated and executed high-profile events. Supervised creation of press materials and created compelling content for network blog. Administered $2 million annual budget. Key Accomplishments• Managed and oversaw national media tour for high-rated NGC program talent, including multiple appearances and live demonstrations on NBC’s “Today Show.”• Spearheaded development and launch of network’s online newsroom. Coordinated with several departments on all content and design elements.• Coined the phrase “knowledge enthusiast”, currently used by the network to identify its target audience.
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  • Mortgage Bankers Association
    Public Affairs Associate And Media Relations Assistant
    Mortgage Bankers Association Oct 2002 - May 2005
    Washington, Dc, Us
    Promoted to Public Affairs Associate after one year. Developed marketing communications materials and wrote speeches and talking points for senior executives. Interviewed top industry thought leaders to write articles published in industry publications. Coordinated press conferences and conference calls announcing new research data and outlining national policy issues. Supervised intern program.Key Accomplishments• Served as association spokesperson and significantly increased mainstream media coverage.• Launched public affairs campaign for new consumer-oriented Web site about the mortgage process, resulting in numerous national and local media mentions.
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  • Wjla.Com
    Marketing And Promotion Assistant
    Wjla.Com Aug 2000 - Sep 2002
    Hemel Hempstead, England, Gb
    Developed station’s on-air and off-air marketing and promotion strategy, increasing visibility and awareness among key, targeted audiences. Wrote marketing and media materials, including advertisements and press releases. Led station tours, managed Web site and oversaw all PSA inventory. Coordinated speaker’s bureau for on-air talent.Key Accomplishments• Doubled the number of strategic marketing partnerships with national and local community organizations.• Edited on-air promos, wrote evening show scripts and managed call-in phone lines for highly rated “News Talk” show.
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Matthew Royse Skills

Social Media Marketing Integrated Marketing Social Media Media Relations Marketing Communications Strategy Strategic Communications Marketing Strategy Blogging Public Relations Marketing Digital Marketing Management Salesforce.com Editing Strategic Partnerships Leadership Strategic Planning B2b Marketing Press Releases Online Advertising Newsletters Social Networking Lead Generation Content Marketing Brand Management Event Planning Email Marketing Business Strategy Advertising Corporate Communications Thought Leadership Seo Market Research Content Development Search Engine Marketing Publicity Personal Branding Business Planning Direct Marketing Brand Awareness Wordpress Social Selling Internal Communications Marketing Automation Demand Generation Budget Management Channel Partners Analyst Relations Hubspot

Matthew Royse Education Details

  • Penn State University
    Penn State University
    Speech Communications
  • Depaul University
    Depaul University
    Integrated Marketing Communications And Marketing Strategy And Planning
  • Denison University
    Denison University

Frequently Asked Questions about Matthew Royse

What company does Matthew Royse work for?

Matthew Royse works for Access Newswire

What is Matthew Royse's role at the current company?

Matthew Royse's current role is Director of Public Relations, Brand Performance Growth.

What is Matthew Royse's email address?

Matthew Royse's email address is ma****@****tax.com

What is Matthew Royse's direct phone number?

Matthew Royse's direct phone number is +167893*****

What schools did Matthew Royse attend?

Matthew Royse attended Penn State University, Depaul University, Denison University.

What are some of Matthew Royse's interests?

Matthew Royse has interest in Justin Timberlake, Guy Kawasaki, Pitchengine, Technology, Marketing, David Pogue, Hootsuite, Web Marketing, Twitter, Oprah Winfrey.

What skills is Matthew Royse known for?

Matthew Royse has skills like Social Media Marketing, Integrated Marketing, Social Media, Media Relations, Marketing Communications, Strategy, Strategic Communications, Marketing Strategy, Blogging, Public Relations, Marketing, Digital Marketing.

Who are Matthew Royse's colleagues?

Matthew Royse's colleagues are Will Rea, Utkarsh Pandey, Chuck Schardong, Joey Garron, Adam Jackson, Ken Olivolo, Ruhail Butt.

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