Vice President
CurrentDepartment head and team leader of wine and home/design practices. At Nike, I have: - Launched a celebrity wine label, SAVED Wines, planned & executed brand launches in NY & LA and secured feature coverage in W, WWD, Food & Wine (8 page cover story), The WSJ and more. - Managed wine communications for Moët & Chandon, working with winemakers on 2x annual US media tours. - Drove constant feature coverage including Wine Enthusiast cover story for The McBride Sisters Collection- Scouted & wrangled talent for the Savannah College of Art and Design's events, including Commencement, SCADStyle, & SCAD FASHWKND.- Supported Moët's 3-year sponsorship of the US Open, driving coverage in WSJ, US Weekly, national broadcast and more- Run all brand PR for Riedel Crystal, including the launch of its major partnership with Coca-Cola. - Opened the Napa Valley tasting room of The Prisoner Wine Co., which included a celebrity launch event and debuted with a New York Times Travel section feature story. Later launched line extension through self-conceived event concept with celebrity host for media and influencers with resulting feature coverage in Vanity Fair, New York Magazine & more. - Launched limited edition bottles of Champagne Piper-Heidsieck in partnership with Christian Louboutin and Jean Paul Gaultier.- Conceived of new products for Ravenswood Winery (limited edition wine-infused sriracha) and Ruffino.- Sourced design partners for Newton Vineyard's Eco-Chic program and drove year-over-year feature coverage including in The New York Times, Wine Spectator and others. Additional current/past clients include: West Chelsea Contemporary, Freud Cigars, Robert Mondavi Winery, Brilli, Meiomi, Villency Design, Wusthof, Coca-Cola, Martini & Rossi, LOUIS XIII, Snowe, Tommasi, Beaulieu Vineyard, Château Minuty, Italian Trade CommissionPlan development and executionCelebrity spokesperson managementTeam developmentClient and internal budget managementNew business
