Matthew Perez Email and Phone Number
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High-energy individual, that takes the utmost pride, dedication, and passion in providing the link between data, and people, in order to provide a mutually prosperous relationship for years to come.I have been exposed to many different realms of the marketing sphere, in both my professional and volunteer experience, that has allowed me to find common ground with those I have been fortunate enough to be able to work with. Spending most of my early years in the field traveling across North America; being able to experience the rigorous life of the music and event industry, gave me full insight to every aspect of the business model, and the ability to make it applicable to any field I find myself in. The non-traditional hours and workdays, uncontrollable circumstances, extreme budgeting, empathy and understanding the entire hierarchy of workers, relationship building and management across all levels of talent, and most importantly being able to see the fruits of your labor flourish firsthand with every patron and client. Being a seasoned veteran my field now, I am able to carry that passion and energy that was not just a positive, but a necessity in my early professional career, into any future role.Tracking developing trends, and being able to fully understand that data to ensure that any plan/vision that is set, is achieved to its' fullest capability of exceeding expectations. By partnering with some of the best the industry has to offer, I was able to increase organic reach, engagement, and in turn, generate positive revenue and brand equity for all parties.This commitment to continuing knowledge, and full understanding of my work, is what I strive to perfect to every client/partner/peer that I encounter. Because at the end of the day, people are the highest valued commodity one can have in today's world, and that will always be my top priority.
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National Account Manager - TargetLiquid I.V. Nov 2024 - PresentEl Segundo, California, Us -
Sales Manager - TargetLiquid I.V. Jan 2024 - Nov 2024El Segundo, California, Us -
Associate Manager, Field Sales Marketing OperationsLiquid I.V. Jan 2023 - Jan 2024El Segundo, California, UsI was promoted to this role within Liquid I.V. to help manage the evolving needs of the business within the Field Sales team. I developed both internal and external operational systems, reports, workflows, and relationships that I hope can be used as the foundation to develop the future systems that will assist Liquid I.V. with their ever evolving business needs. While in this role I directly managed or assisted in the following:Trade Shows - Full cycle planning, budgeting, execution, and reporting for all trade shows at Liquid I.V. including Expo West, NACS, NACDS Total Store Expo, National Restaurant Association, and channel specific shows (UNFI , KeHE and more)Marketing Assets - Main liaison between the sales and marketing departments, where I worked with the retail, partnerships, design, social, brand, and project management teams to not only get the sales team assets that they would need (sell sheets, ads, image assets, social content, activation partnerships, branded content, copy, deck slides, and more) but also communicate the 'why' behind the reason that the sales team need the asset, and in the case of a specific retailer, why it was needed the way it was requested.Aided the retail marketing team in developing a shopper marketing wing of the business, and lay the foundation for future opportunity in this space.Managed assets that were delivered to retailer partners across all channels and retailers such as Costco, Sam's Club, Walmart, Target, Kroger, Wegmans, Albertsons, Whole Foods, 7 Eleven, Publix, Walgreens, CVS, and more.Managed delivery of assets for buyer pitches, new item setup, and marketing initiatives to a network of broker partners including The Emerson Group, Presence Marketing, BBI, Acosta Group, Crossmark and others. -
Sales CoordinatorLiquid I.V. Aug 2021 - Jan 2023El Segundo, California, UsManage the operational tasks of the field sales team which included, but not limited to:Price ListsRetail Image LibraryRetailer DecksInternal DecksMarketing Assets (Lifestyle images, branded copy, sell sheets, reatiler ads (digital and print), sampling programs)Sample OrderingShip ReportsMy role worked cross functionally across all internal departments (Marketing, Operations, Finance, Impact, R&D, and E-commerce), and across all levels across the organization, including the leadership level (Vice President and above). I supported all channels of the field sales team:Mass (Walmart and Target)Food (Albertsons, Kroger, Publix, Hy-Vee, Wegmans, Meijer, and more)Natural (Whole Foods, Sprouts, and more)Alternative (Convenience, Specialty, Wholesale)Drug & Nutrition (Walgreens, CVS, Rite Aid, GNC and more) -
Brand Partnerships - Music And ActivationRockstar Energy Drink Aug 2018 - Mar 2020Los Angeles, Ca, UsFulfill and manage contracted partnership agreement(s) and relationships with event organizers/management, artists, and athletes across North America.Prospect and qualify major events and talent based on current trends and brand fit, in order to generate positive economic and social impact for the company.Manage key projects related to brand collaboration (entity or individual), which includes administering budgets, organizational communication, onsite activation, measuring KPI's, and creating end project analysis.Manage and train onsite staff on all aspects of company marketing strategy, and industry best practicesProactively cross collaborate with departments including all marketing, sales, finance, logistics, and social media teams in order to continually grow our product, and overall brand reach.Analyze and manage distribution of marketing collateral and inventory management system of company owned materials. -
Brand Activation SpecialistRockstar Energy Drink Jun 2017 - Aug 2018Los Angeles, Ca, UsFulfill and manage contracted partnership agreement(s) and relationships with event organizers/management, artists, and athletes across North America.Obtain, track, and organize data to develop decks on finished projects to present to executives, displaying project achievements and analysis.Work and communicate cross functionally with all aspects of the various marketing departments (Sales, College, Video Game, Sports, Music, and Social Media)Liason between vendors and storage of marketing materials, and all promotional and experiential assets. -
Event Activation And Collegiate Brand AmbassadorRockstar Energy Drink May 2015 - Jun 2017Los Angeles, Ca, UsResponsible for various forms of brand awareness and product distribution to a 20,000+ campus community, by guerilla and grassroot marketing through promotional events and social media. Execute onsite activation, venue branding, talent, company & buyer hospitality, and interact with a range of 3,000 - 53,000+ patrons in order to collect product and brand feedback.Develop and present monthly portfolios showing product distribution, market feedback, brand presence, and overall quota achievement. -
Committee Officer - Finance, Vital & Expansive Technology, Student Research, Beverage & VendingCsusb Oct 2015 - Jun 2017San Bernardino, Ca, UsFinance - Attend weekly meetings chaired by the CFO, to deliberate on allocation of $1.8 million annual budget reserved for student clubs and campus projects/initiatives, which enhance student experience at CSUSB.Vital & Expansive Technology - Student voice on a committee that deliberates on the allocation of a growing annual budget ($750,000 2016-2017), which enhances and broadens the technological resources at California State University, San Bernardino to support student success in their academic curriculum, support of instruction and overall technological competency.Student Research - Committee that meets biweekly to deliberate on a $120,000 average annual budget, and decide on funding proposals from students that are performing research in their field of study. Proposals are evaluated on criteria such as clarity, originality, appropriateness, and feasibility of the overall research design and procedure.Beverage & Vending - Committee that evaluated proposals from two major beverage corporations. Each corporation presents their proposals and overall vision. Upon decision of the proposal, the committee meets further to ensure contract requirements are met and feedback is given. New five-year multi-million dollar deal with PepsiCo was reached on my time on the committee. -
Peer Advisor - Marketing And AnalyticsCsusb Jan 2015 - Jun 2017San Bernardino, Ca, UsManaged 30 clients in improving future business endeavors such as scheduling, data tracking, collaborative communication, and project management. Tracked and managed data daily in both Microsoft Office and Google suites, relating to client success, retention, satisfaction, and overall social media traffic. Spearheaded and managed marketing campaigns such as social media integration, cloud collaboration, experiential, and multi-departmental events.
Matthew Perez Skills
Matthew Perez Education Details
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California State University-San BernardinoAdministration-Sports And Entertainment Marketing
Frequently Asked Questions about Matthew Perez
What company does Matthew Perez work for?
Matthew Perez works for Liquid I.v.
What is Matthew Perez's role at the current company?
Matthew Perez's current role is National Account Manager - Target at Liquid I.V..
What is Matthew Perez's email address?
Matthew Perez's email address is ma****@****rgy.com
What schools did Matthew Perez attend?
Matthew Perez attended California State University-San Bernardino.
What are some of Matthew Perez's interests?
Matthew Perez has interest in Health.
What skills is Matthew Perez known for?
Matthew Perez has skills like Public Speaking, Communication, Leadership, Marketing, Team Leadership, Social Skills, Recruiting, Customer Service, Strategy, Coaching, Student Development, Conflict Resolution.
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