Matthew Ryfa Email & Phone Number

New York, Ny, Us

Santa Clara, California, Us

New York, Ny, Us

• Provided ad-hoc support to departments across News & Sports using fact-based statistical analyses on historical trends and qualitative assessments of the future landscape.• Performed complex and strategically-focused analyses, including revenue and profitability deep-dives for News, competitive and market research analyses, and lifetime profitability and amortization analyses of CNN and HLN Original Series and Films.• Led annual-planning activities for News by leveraging Excel Power Query to build out comprehensive, top-down data models in support of Executive strategy discussions and Corporate submissions. The models were capable of sourcing from various systems and databases, allowing for interactive display and analysis of multi-year data trends by business, department, account, etc.• Led weekly reviews with Finance and Operations partners to aid the management and forecast of all capital expenditures across News & Sports from project inception through purchase of materials and implementation.• Owned the management and consolidation of the News & Sports capital forecasts and budget by working with key business partners to ensure the timely submission and accuracy of forecast and budget data, and leveraging Excel Power Query to build out comprehensive data models in support of strategy discussions with senior leadership. • Led the News & Sports Diversity & Inclusion Committee, which was tasked with spreading awareness and education of the injustices faced by all marginalized groups across the country, encouraging communication on those topics within the organization, and providing resources and trainings to promote a more equitable work environment.

Slough, Berkshire, Gb

• Collaborated with cross-functional teams to manage all aspects of the brand P&L from innovation to discontinuation, including the development and maintenance of annual Brand Plan and Forecast revisions. • Compared monthly and year-to-date results to prior year and current forecast to determine internal and external drivers of brand performance, made specific recommendations in line with brand strategy to continue driving business growth, and identified risks and opportunities with respect to category and market dynamics. • Served as key liaison to the Innovation and Portfolio Management teams, and created a tool for them to track and prioritize all projects in the innovation pipeline for the next five years based on market dynamics, financial expectations and KPIs, and complexity associated with each project; output was used to communicate to key business partners and C-Suite executives. • Developed a tool to graphically present and analyze performance of all item displays across RB brand portfolio, identify viable cost efficiencies for each display, and quantify each efficiency's impact to the brand and portfolio.• Continually scrutinized business practices to uncover additional cost and trade efficiencies while maximizing top- and bottom-line growth and the consumer experience.

Parsippany, New Jersey, Us

• Provided direct support to 2019 Customer Plans by performing post-promotional analyses across key customers and brand portfolio to identify and exploit market opportunities aimed at maximizing ROI through trade-spend optimization.• Worked with business planners, field sales, and customer teams to address and respond to business challenges by making fact-based pricing and trade recommendations on an ongoing basis. • Utilized software packages to automate processes and deliver statistics-driven insights in a viewer-friendly manner. • Provided analytical support across various departments on an ad-hoc basis.• One of sixteen employees within Sales to be awarded for their contributions to Pinnacle Foods, Inc. in 2018.

Parsippany, New Jersey, Us

• Developed and maintained strategic pricing plans for each brand team, including new-item innovation.• Leveraged elasticity- and regression-based models to forecast the impact of pricing and trade changes to the P&L. • Made fact-based pricing and trade recommendations to meet sales and profit objectives across our brand portfolio. • Led the development of various pricing tools and trackers to continually streamline and improve work processes.

Houston, Tx, Us

• Interfaced with administrative leaders across the K-12 marketplace to facilitate retirement-benefit education and plan participation. • Utilized fund, portfolio and market-research databases to aid in the development of client-friendly reports and presentations.• Advised and implemented investment vehicles through use of in-depth financial analyses, considering client’s personal goals and preferences, while limiting risks associated with their retirement.• Provided ongoing advisory services as clients experienced life-changing situations.

• Managed Pi Kappa Alpha's 5th Annual Dream Girl, a charitable event that generated over $16,500 donated to the National Multiple Sclerosis Society• Collaborated with executive officers to ensure coordination and efficiency in operations and related events• Effectively presided over the management of our Annual Report, a formal document listing the respective operations and events we needed to sponsor or attend, and earned us the title of a 4-star fraternity out of 5 possible stars (0 prior stars)• Advocated top-down membership participation within the organization • Interfaced with active members and organizations to construct well-organized events to optimize proceeds for a given cause• Encouraged 42 out of 70 active members to participate in Dance Marathon my first year as Philanthropy Chair (22 dancers, 20 volunteers) when only 7 members participated as volunteers the year prior

Owings Mills, Maryland, Us

• Enforced safety regulations and monitored members' first aid needs • Supervised other lifeguards and staff to ensure facility and pool operations were run efficiently• Managed pool administrative tasks, which included scheduling, client management, as well as opening and closing responsibilities

• Performed all administrative duties including filing, faxing, labeling, organizing and other secretarial work, and provided customer service to potential and existing clients• Primary point of contact for clients, receiving information for case intake and financial agreements

3D Character Animation

Master Of Business Administration - Mba, Analytics & Information Management

Bachelor'S Degree, Criminal Justice & Economics