Matthews Chang work email
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Matthews has a Bachelor of Business Management from the Singapore Management University.He started his career in the footwear industry at Feiyue shoes where he was involved in a myriadof roles that include account management, sales and marketing and ecommerce management.His experience in Feiyue provided him with the ability to work independently and to lead strategicdecisions that impacted the business as a whole. After his experience with Feiyue, Matthewsbecame a country manager for Ash Asia where his responsibilities include the distribution andoverlooking the sales growth of multiple fashion accessories brands. As the sole employee in theSingapore office, Matthews was involved in merchandising, retail operations, marketing and b2bsales of 5 brands under his portfolio where he produced significant growth within the Singaporeand Malaysia markets.Leveraging on his experience in footwear and retail distribution and management, Matthewssubsequently joined Charles & Keith group to eventually spearhead the international franchisebusiness of Pedro Shoes, Charles & Keith's male footwear subsidiary. His experiences till datehas provided Matthews with a strong understanding of operations and marketing that isconsistently applied in his responsibilities at Tokigames.
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Chief Strategy Officer (Cso)Kickoff By ZujuSingapore
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Chief Strategy Officer (Cso)Kickoff By Zuju Mar 2022 - PresentSingapore, SingaporeAs Chief Strategy Officer (“CSO”), Matthews drove cross-functional collaboration with executive leadership to develop and execute the platform ecosystem, ensuring alignment with business objectives and budgets while co-owning the product roadmap. He established the business intelligence department, implementing product analytics to drive companywide insights. Matthews oversaw qualitative and quantitative research efforts and on-platform user feedback mechanisms, aligning strategies with product-market fit objectives using lean product methodologies. -
Chief Marketing OfficerKickoff By Zuju Mar 2022 - PresentSingapore, SingaporeAs Chief Marketing Officer (“CMO”), Matthews spearheaded comprehensive go-to-market strategies and platform launches, directing a team of 6 internal staff and marketing agencies. He held accountability for acquisition, activation, and retention metrics, with full ownership of the marketing budget. Additionally, Matthews managed strategic partnerships with prominent entities like Cristiano Ronaldo and Manchester United Class of '92, leveraging their influence to bolster acquisition and retention strategies across diverse promotional channels.
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Co-FounderTokigames Mar 2019 - Apr 2022SingaporeAt TOKIGAMES, we believe that spectating Esports ought to be an interactive, engaging and empowering experience.Driven by this founding proposition, we are on a legendary quest to innovate, develop and publish 'Games as an Audience Marketing Engagement Solution' (G.A.M.E.S.).Our goal is to provide a platform that converts the passive spectator into an active audience by enabling fans to feel included and involved in the epic moments that occur during a live match. -
Chief Marketing OfficerTokigames Mar 2019 - Apr 2022As the Chief Marketing Officer (“CMO”), Matthews is responsible for formulating, strategizing andexecuting marketing initiatives as well as managing the business’s user acquisition framework.He leads a team of marketing personnel to analyze key data points and behavioral trends inorder to better understand and more effectively engage the relevant stakeholders and targetaudiences. Finally, Matthews is also the key liaison officer for all clients, the media, and thepublic-at-large.
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Chief Operating OfficerTokigames Mar 2019 - Apr 2022SingaporeAs the Chief Operations Officer (“COO”), Matthews oversees the operational aspects of thebusiness. He is responsible for instituting an efficient operations and policy framework thatfacilitates productivity and mitigates against the business’s exposure to operational risks. A keyarea of responsibility for Matthews is to institute and ensure conformity with the standardoperating model framework and internal policies within all departments.
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Assistant Commercial ManagerCharles & Keith Group Jan 2016 - Feb 2019Singapore -
Assistant Category ManagerMondelēz International Feb 2015 - Dec 2015Singapore- Overlooking the Chocolates category’s growth & sales targets while ensuring market share growth in Singapore for both Cadbury and Toblerone brands.- Managing product catalogue within brands by working closely with cross-functional teams for demand planning, stock forecasting and product sourcing.- Driving sales through formulation and execution of production launches, national consumer promotions and retailer specific promotions in trade.- Assisting in analysis of retail channels (NTUC Fairprice, Dairy Farm Group & Sheng Siong) for quarterly business review meetings and Joint Business Planning sessions. -
Regional Account Manager (Contractual)One68 Pte Ltd Aug 2014 - Dec 2014Singapore, Malaysia, Philippines, Thailand, Hongkong And Taiwan- Distribution and brand management for Staple Design focusing on Singapore, Malaysia, Philippines and Thailand markets- One68 brand portfolio management: launching of 2 new brands, Sui Generic and ICNY New York in Asian markets (including Hongkong and Taiwan)- Formulating retail and marketing strategies at retail and regional levels with business partners- Restructuring logistics to ensure minimum lead time while maximizing cost efficiencies- Brand, product and customer service training for retail partners
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Key Account ManagerAsh Asia Mar 2013 - Jul 2014Singapore- Distribution and brand management of 3 product categories, Sunglasses, Watches and Headphones across 5 brands in 2 markets: TRIWA, LeSpecs, Komono, Mink Pink, Sunpocket and Paperwallet- Identifying key areas of business development in Singapore and Malaysia markets- Day to day client management, procurement and inventory management, competitor and trend analysis, operations management for physical store/pop up events and customer service across all brands and channels- Identifying, planning and executing marketing and PR campaigns such as product seeding, launch events for individual brands and working with local media outlets -
Product ManagementFeiyue Aug 2012 - Dec 2012- Analysis of Asia markets, trends and sell through reports- Working with creative team on collection planning and line reviews*Reason for leaving: Regional office in Singapore ceased operations in late December of 2012
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Sales & Marketing ExecutiveFeiyue Aug 2011 - Dec 2012Singapore- Working with appointed distributors for matters pertaining to sales and distribution of products for South Korea, Thailand, Philippines and South African markets- Formulating regional pricing structures- Operations management for pop up sales events- Responsibilities include: Day to day client management, inventory management, competitor and trend analysis and logistics planning for individual markets
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Ecommerce ManagerFeiyue Aug 2011 - Dec 2012Regional- Full management of online store for Asia. Responsibilities include: merchandising, order processing, inventory management, day to day customer service and marketing related to online store
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Accounts Servicing InternOgilvy & Mather May 2010 - Jul 2010Singapore- Responsibilities include: liaising with clients for multiple campaigns under each brand. Planning campaign timelines. Coordinating work between different departments. Playing an integral role in conceptualizing creative ideas - Additional responsibilities: traffic coordination which includes sourcing and liaising with 3rd party contractors e.g. illustrators, suppliers -
Accounts Servicing InternCrush Singapore May 2009 - Jun 2009
Matthews Chang Skills
Matthews Chang Education Details
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Cum Laude Gpa Of 3.47 / 4.00 -
Buying And Merchandising Intensive -
Inernationa Exchange Programme -
Gpa Of 3.59 / 4.00
Frequently Asked Questions about Matthews Chang
What company does Matthews Chang work for?
Matthews Chang works for Kickoff By Zuju
What is Matthews Chang's role at the current company?
Matthews Chang's current role is Chief Strategy Officer (CSO).
What is Matthews Chang's email address?
Matthews Chang's email address is ma****@****nal.com
What schools did Matthews Chang attend?
Matthews Chang attended Singapore Management University, London College Of Fashion, Maastricht University School Of Business And Economics, Ngee Ann Polytechnic.
What are some of Matthews Chang's interests?
Matthews Chang has interest in Children, Civil Rights And Social Action, Snowboarding, Exploring, Education, Hiking, Human Rights, Animal Welfare, Health.
What skills is Matthews Chang known for?
Matthews Chang has skills like Account Management, Brand Management, Leadership, Distribution Strategies, Retail Marketing, Marketing Strategy, Distribution Logistics, Customer Service, Fashion Buying, Market Research, Project Management, Retail Sales Analysis.
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