Matthew Berard Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Elevate agency impact and donor engagement through innovative campaigns and streamlined internal communications:- Played a critical role in the "Through it All" capital campaign, contributing to a $40M fundraising target through strategic storytelling and case support development.- Revamped internal communication by shifting from quarterly newsletters to a live “newsroom” digest feed on SharePoint, improving real-time employee engagement.- Continue delivering branded materials annually, enhancing organizational visibility and event success.- Focused on advanced communication tools like Google Ad Grants to support digital strategy, while supporting social media content development.- Maintain leadership in internal committees, fostering collaboration and culture across the organization.

Calgary, Alberta, Canada

Developed and implemented strategic communications to elevate brand visibility, stakeholder engagement, and operational efficiency:- Creative control and oversight of hundreds of branded materials, developed annually to support events and enhance stakeholder recognition.- Strengthened digital communications through Adobe CC and MailChimp, managing newsletters, campaigns, and web content.- Played a critical role in the development of the Wood's Homes Indigenous Allyship Toolkit, fostering cultural competency and setting an industry benchmark.- Acted as department lead during the manager’s three-month medical leave, ensuring seamless operations.- Supported workplace culture by actively participating in internal committees, demonstrating a commitment to inclusivity and collaboration.

Calgary, Canada Area

Led integrated marketing and communications efforts with business development, fostering organizational growth, stakeholder engagement, and employee well-being.- Delivered timely, weekly updates based on Alberta health guidance during the global pandemic, including crisis communications that evolved into a staff newsletter. Featured mental health tips, free Alberta activities, and meaningful ways to connect remotely, supporting employees through uncertainty.- Partnered with the business development team to monitor leads, create compelling proposals, and achieve revenue objectives.- Streamlined internal communications, promoting transparency and connection across the organization.- Designed and implemented targeted marketing campaigns across print and social media, increasing visibility and audience engagement.- Founded and chaired the organization’s inaugural Employee Recognition program, encouraging morale, retention, and a culture of appreciation.- Consulted with other Commissionaires divisions, contributing design expertise and collaborating on campaigns to align with national marketing goals.- Produced marketing analytics reports to refine campaign strategies and enable data-driven decisions.- Strengthened communication channels, ensuring alignment with priorities and enhancing relationships with employees, stakeholders, and customers.

Calgary, Canada Area

Crafted winning proposals and acquisition documents that drove business success and secured multi-million-dollar contracts:- Authored persuasive RFP responses and acquisition reports tailored to client needs and organizational objectives.- Streamlined CRM management to enhance client tracking and improve business development workflows.- Supported the team’s networking efforts by preparing impactful presentations and other business materials.

Calgary, Canada Area

Managed daily operations of the postal outlet, leading a team of clerks to deliver excellent customer service and maintain efficient workflows. Oversaw transactions, resolved customer inquiries, managed inventory, and ensured compliance with Canada Post standards. Acted as manager for one year, demonstrating leadership and operational expertise in a fast-paced environment.