• Developed and executed a go-to-market strategy for a specialized AI product, positioning the company as a key innovator within the industry• Crafted and implemented an AI-driven marketing strategy to automate personalized, relevant outreach, enhancing lead generation and customer engagement• Created and implemented partner strategy to form and grow relationships with actuarial consultancies and cloud providers including AWS, expanding revenue sources and growth opportunities• Managed Montoux's ACE pipeline and AWS Partner Network initiatives including a join messaging framework review with an AWS contracted agency

• Formulated and executed a content strategy and Account-Based Marketing program, focusing on engaging top-level decision-makers in major life insurance enterprises• Established a product marketing strategy that repositioned the company as an integrated platform provider, enabling expansion within existing accounts and potential prospects• Revised corporate and platform messaging and product marketing strategy, resulting in a threefold increase in inbound lead generation

• Orchestrated a virtual summit that attracted over 300 industry professionals, yielding 9 active enterprise opportunities• Fostered the development of a LinkedIn community, focusing on actuarial professionals to enhance brand engagement and market presence• Collaborated with AWS to devise and implement a joint go-to-market strategy, strengthening strategic partnership initiatives

• Worked cross functionally with Product Marketing, Demand Generation, Design and other corporate teams to develop, execute and measure marketing campaigns for the underwriting business unit• Led the sales support team in organizing national and local events, ensuring successful outcomes for both virtual and in-person engagements• Coordinated with Brand and Design teams throughout the entirety of the rebranding process to transition from NATIC to Doma before IPO• Managed partnerships and sponsorships with state and national industry trade organizations• Oversaw the CRM system migration from Microsoft Dynamics to Salesforce, improving sales and marketing integration

• Developed and deployed a marketing automation system using Pardot, leading to a fivefold increase in inbound web leads• Produced the inaugural live-stream town hall event, facilitating improved communication and engagement with internal and external stakeholders• Oversaw the creation and launch of the company's new website, which was recognized with the 2018 ALTA Title Webby Award for Best Underwriter Website• Worked with regional managers and agency representatives to create effective marketing strategies both nationwide and regionally

• Developed integrated marketing campaigns that communicated the company's value proposition through various channels, enhancing brand awareness and engagement• Partnered with field representatives and regional managers to produce improved marketing materials aimed at prospecting, increasing market share, and retaining agents• Produced and edited promotional video content, showcasing the brand and its agents, to support marketing and sales initiatives

• Designed and implemented a comprehensive brand style, ensuring consistent visual identity across all marketing materials and establishing a detailed brand style guide for organizational coherence• Coordinated with field representatives and regional managers to assess and fulfill the demand for marketing collateral, enhancing the effectiveness of field operations

• Created and touched up floor plans of homes in Adobe Photoshop and proprietary software• Edited real estate photos that may need color correction in Adobe Lightroom• Uploaded photos and floor plans on backend system to create virtual tours for listing agents