Head Of Influencer And Talent Management
Current·Develop and implement strategies to increase client acquisition and retention rates, resulting in increased revenue and profitability for the company.·Foster, maintain and expand key industry relationships. ·Planned company and client engagement at various events and industry functions. ·Develop and implement strategies to improve employee engagement and satisfaction, resulting in increased productivity and retention of top talent.·Lead talent development efforts and oversee the proper execution of all influencer marketing campaigns on behalf of 50+ digital content creators. ·Contract/ deal negotiation, review, implementation and enforcement. ·Maintain a strong pulse on industry market trends, platform (TikTok, Instagram, Facebook, YouTube, Etc…) trends, and buyer spending habits. ·Client Award Nominations / Wins during tenure: NAACP Image Awards (x2), Emmy Awards (x4), Streamy Awards (x6), Shorty Awards (x7), Premios Juventud, GLAAD Media Awards (x3), Critic’s Choice Awards (x5), People’s Choice Award, and others.·Oversaw the brokering of large-scale licensing and development deals with: McCormick Seasoning, Target, ABC Signature Studios, William Sonoma, Simon Schuster, Warner Bros, and others.
