Matthew Searfoss Email & Phone Number

Scranton, Pa, Us

Scranton, Pa, Us

New York, Ny, Us

Programmatic and Direct Media leader within the Growth Marketing org for Disney+Leading two teams—LATAM Programmatic and Global Direct Display—to find new ways to scale growth for Disney+ and The Disney Bundle offerings

New York, Ny, Us

Oversee programmatic strategy + activation across EMEA and Direct Display efforts globally to drive subscriptions for Disney+.

New York, Ny, Us

Product: Disney+/STAR | Region: EMEA Oversee the planning + activation of Direct and Programmatic Display efforts to drive signups for Disney+ across 20+ markets in the EMEA region. Efforts span Standard Display, Video, and Native formats across multiple leading DSPs including DV360, Yahoo, and Amazon.Supplement day-to-day EMEA oversight with efforts to improve + maintain a positive team culture through participation in The Guardians of the Good Times--a group of passionate employees who have banded together to plan and host extracurriculars across the Paid Media team. Continuously contribute to knowledge sharing and learning opportunities across the team through being an active member of the GROWING task force--a learning + development series within the Paid Media organization which was founded to host regular learning sessions to keep the team on trend with the latest + greatest in media. Actively applying a DEI lens to all work and helping to establish a strong framework for campaign activation through which the Paid Media team can learn how to best run DEI campaigns to authentically reach + engage with minority audiences and drive ad revenue towards minority-owned publications.

New York, Ny, Us

Account: NCLH (Global)-Directly managed and executed global programmatic and display media activations for various cruise lines -In-platform experience in multiple DSPs including DV360 and Yahoo with campaign setup + optimization and audience building-Managed direct report to ensure team was staying on task with workload and client deliverables-Managed client conversation on day to day basis for certain campaign elements and reported to them on weekly status calls-Managed global programmatic and display budgets and billing process across three brands -Wrote and presented global programmatic + display reporting across three brands for client on media performance across the established marketing funnel measuring against upper + lower funnel benchmarks -Helped to onboard offshore activation team(s) for AdOps and programmatic support to streamline workflows for routine campaign maintenance + optimizations as well as account billing -Led GroupM Pride Alliance ERG including planning and executing remote programming, holding regular meetings to engage the community, and participating in larger GroupM DEI efforts-Advised on establishing additional multicultural PMP resources through Mindshare’s Inclusion PMP offerings

New York, Ny, Us

Accounts worked on: CFA Institute (Americas), Norwegian Cruise Lines (Global)-Led media planning initiatives across several lines of business for the client with experience planning and executing media campaigns at a national and local level in the US, Canada, and Latin America. -Oversaw the work and development of Associates on the account with a focus on training and fostering a collaborative and inspiring team dynamic. -Routinely assisted in the creation and presentation of campaign reporting materials to various global and regional clients.-Led planning of $5M+ multichannel campaign in US + Canada rooted in audience research, brand tracker results, and historical campaign performance.-Monitored campaign performance while in-market to develop optimization strategy. -Implemented optimizations in-flight in order to improve performance of KPI’s to meet client benchmarks.Programmatic planning and activation experience in The Trade Desk and DV360 for hyper-local, national, and global/international campaigns. Campaign experience ranging from awareness building efforts to direct response and conversion focused activations.Experience planning, buying, and executing for TV, Radio, Digital, Paid Social, Print, and OOH.Founded and leads GroupM Pride Alliance Employee Resource Group (ERG).

New York, Ny, Us

Accounts Worked On: CFA Institute (United States, Canada, and Global)-Assist account management team in day-to-day maintenance of ad ops, programmatic media, and general account maintenance.-Scheduling vendor meetings for team with various publishers, platforms, and tech partners.-Traffic ads through DCM and ensure creative & copy render properly.-Create and manage LinkedIn campaigns in cooperation with account Media Planner.-Create industry POV's for client as consideration tool for new trends and partners.-Assist in brainstorming planning and strategy ideas for the account. -Gain widespread knowledge and experience across programmatic media, ad ops, data analysis/reporting, and global account management.Graduate of GroupM Accelerate + Elevate Training Programs.Programs utilized: Prisma, DCM, The Trade Desk, LinkedIn Advertising, Facebook Advertising.

Delray Beach, Florida, Us