Matthew Seltzer Email and Phone Number
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A life-long marketer, Matt started his career conducting market research for one of the most decorated ad agencies in the western US. He continued to maintain a steady freelance research career while simultaneously pursuing more direct marketing opportunities, and also teaching college marketing courses. Matt has overseen market research and marketing projects at ad agencies and individual brands across travel and tourism, gaming, hospitality, consumer goods and services, for-profit education and commercial real estate. He holds degrees and certifications in marketing, organizational psychology, data analysis and data visualization. Throughout his successful career, he has managed award-winning campaigns of almost every marketing discipline, from cutting-edge advertising, to inspiring public relations, to engaging social media and targeted digital – all while rooting his strategies, messaging and tactical organization in deep, meaningful insights.Matt started S2 Research because he recognized a need for marketers and market researchers alike. Experienced in both market research and marketing strategy, he saw that ‘the head was not talking enough with the hand’ and realized he could help serve as an effective translator between the two worlds.
Intuify
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Senior Vice PresidentIntuify 2023 - Present
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Market Research And Marketing Strategy Consultant | OwnerS2 Marketing 2019 - 2023 -
Gaming Insights ManagerYoutube 2022 - 2022San Bruno, Ca, UsAt YouTube, I oversaw the development of a comprehensive, globally-applicable market segmentation study of worldwide online gaming video viewers, and development of an insights-based rallying value proposition statement for the brand's gaming vertical. This study included an in-depth qualitative phase conducted in six languages, followed by fielding a quantitative survey study across nine countries. The final deliverables were the production of segments and the groundwork for personas, a comprehensive value proposition for the brand, and the development of messaging activation playbooks to help bring the final insights to life for individual marketing teams. -
Senior Market Research AnalystLas Vegas Convention And Visitors Authority - Lvcva 2015 - 2019Las Vegas, Nv, UsAt the LVCVA, I oversaw data collection and analysis of various projects, all designed to better understand the Las Vegas visitor and the travel market as a whole. Working in concert with Research Center team members, I designed and published a variety of research studies, such as the Las Vegas Visitor Profile Study, marketing performance reports, and traveler attitude analyses. I also developed interactive data visualization and analysis dashboards for use throughout the Authority, using Tableau, Excel, SPSS and similar data analysis and reporting tools. -
Adjunct Faculty - Advertising And MarketingThe Art Institutes 2015 - 2019Atlanta, Georgia, UsAt Ai, I've taught various Advertising courses for students at the Certificate, Associate's and Bachelor's Degree levels. Classes have ranged from Fundamentals of Advertising at the Freshmen level to Interactive Advertising at the Senior level. -
Marketing Account ManagerMassmedia Corporate Communications 2012 - 2015Las Vegas, Nevada, UsAt MassMedia, I lead account strategy and management for clients across several B2B and B2C industries. My work included strategic public relations campaigns securing coverage in a variety of media outlets, targeted traditional and digital advertising including creative development and targeted media placements, social media community management, grassroots marketing, direct mail and more. I also lead new business initiatives, including networking with and pitching to potential new clients, managing RFP response processes, and on-boarding new clients.My work received several industry awards, including an ADDY from the local chapter of the American Advertising Federation, and several Pinnacle Awards and a Best in Show Award from the local chapter of the Public Relations Society of America at their annual Pinnacle Awards. I was honored as the top single-month biller in agency history in September 2014. -
Market Research AnalystFreelance Marketing And Creative Services 2008 - 2013As a Freelance Market Research Analyst, I primarily worked in the area of audience profiling, specializing in the surveying and analysis of attendees at conventions, meetings and special events throughout Southern Nevada. Working with a team of in-field intercept surveyors, I collected data directly from attendees, identifying key aspects of their travel, lodging and spending habits, as well as the primary channels that ultimately lead to their attendance at the event. I then analyzed the data and compared against data from previous years, and published reports for marketing stakeholders, highlighting critical aspects of y-o-y visitor trends and opportunities for future marketing outreach.
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Marketing Communications ManagerCityspoon Inc 2011 - 2012At CitySpoon, I developed and executed a roll-out program to launch two web-based platforms: an eCommerce site that delivered discounts to members at local businesses, and a geo-targeted social platform to help assign those discounts to nearby locations. The program involved national public relations outreach in both B2B and B2C media outlets, targeted digital advertising campaigns, paid and organic social media strategy on Facebook and Twitter, and grassroots marketing at various influencer events. I ultimately increased membership of both consumers and registered businesses by nearly 100x, received more than 100 press clips across various media outlets, and increased total social following to nearly 50k. -
Alumni Marketing CoordinatorArt Institute 2008 - 2011Atlanta, Georgia, UsAt Ai, I networked with local employers to identify positions for entry-level and experienced candidates. In addition, I organized, marketed and oversaw alumni and student career-focused events, coached and taught courses (ie. effective job search techniques, including résumé writing, interviewing and networking skills and interview follow-up procedures), and assisted in management of the national alumni website.
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Market ResearchR&R Partners 2007 - 2008Las Vegas, Nevada, UsAt R&R, I supported research initiatives for clients in a full service advertising agency. This included assisting with the development of primary research studies to obtain quantitative data necessary to report marketing outcomes for specific clients. Analyzed and reported on primary research data, stemming from surveys, ongoing phone studies and focus groups, in an effort to accurately forecast audience trends and expectations. Performed secondary research requests for staff and clients using a variety of resources including Nexis, Factiva and internet searches, with the goal of developing strategies for new campaigns and reviewing the effectiveness of current and past campaigns.
Matthew Seltzer Skills
Matthew Seltzer Education Details
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Unlv Lee Business SchoolMarketing -
Argosy UniversityIndustrial And Organizational Psychology
Frequently Asked Questions about Matthew Seltzer
What company does Matthew Seltzer work for?
Matthew Seltzer works for Intuify
What is Matthew Seltzer's role at the current company?
Matthew Seltzer's current role is Marketing and UX Research and Strategy Consultant | Dad Joke Enthusiast | Overall Marketing Data and Psychology Nerd.
What is Matthew Seltzer's email address?
Matthew Seltzer's email address is ms****@****cva.com
What is Matthew Seltzer's direct phone number?
Matthew Seltzer's direct phone number is +170249*****
What schools did Matthew Seltzer attend?
Matthew Seltzer attended Unlv Lee Business School, Argosy University.
What skills is Matthew Seltzer known for?
Matthew Seltzer has skills like Social Media, Facebook, Blogging, Marketing, Advertising, Marketing Communications, Press Releases, Powerpoint, Market Research, Public Relations, Qualitative Research, Marketing Strategy.
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