Matthew Foster
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Matthew Foster Email & Phone Number

APAC Marketing Director OPI and ANZ Marketing Director Professional Beauty at Wella Company
Location: Greater Sydney Area, Australia 14 work roles 3 schools
1 work email found @cotyinc.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email m****@cotyinc.com
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Current company
Role
APAC Marketing Director OPI and ANZ Marketing Director Professional Beauty
Location
Greater Sydney Area, Australia
Company size

Who is Matthew Foster? Overview

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Quick answer

Matthew Foster is listed as APAC Marketing Director OPI and ANZ Marketing Director Professional Beauty at Wella Company, a with 4539 employees, based in Greater Sydney Area, Australia. AeroLeads shows a work email signal at cotyinc.com and a matched LinkedIn profile for Matthew Foster.

Matthew Foster previously worked as APAC Marketing Director - OPI & Travel Retail / ANZ & Greater Asia Marketing Director at Wella Company and APAC Marketing Director OPI & Travel Retail / ANZ Marketing Director Professional Beauty at Wella Company. Matthew Foster holds Bachelor, Commerce - Marketing And Finance from Unsw.

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Email format at Wella Company

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{first}_{last}@cotyinc.com
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Profile bio

About Matthew Foster

Matthew Foster is a APAC Marketing Director OPI and ANZ Marketing Director Professional Beauty at Wella Company. He possess expertise in shopper marketing, management, categorization, brand equity, fmcg and 11 more skills. Colleagues describe him as "People no longer want to go to conferences. That doesn’t mean they don’t want to get together with friends and colleagues to socialise, share ideas and learn. They absolutely want to do that. Probably more so post-pandemic than pre. Instead of a traditional conference where people sit in a ballroom for 2 - 3 days and listen (or try to) while people speak to (or at) them, what people crave in our post-pandemic, chaotic and highly disruptable world is an experience. An experience that will make them feel, that will provide true connection to the others in attendance, that will make them think. An experience that balances speaking, listening, learning - and fun! That’s exactly what Matt and his team did for the Wella Red Forum where I spoke last year. Matt and his team thought deeply about what the attendees needed at that specific time and delivered thoroughly. From the curation of the content, to the seamless weaving of the presentations into the central them, to the panels, discussions and informal chats, not to mention the social activities the experience they provided Wella Red attendees was second to none. They even branded the coconuts at a beach club social event! The team was a sincere pleasure to work with as well. Taking the time to brief me thoroughly on the industry and audience pre event and to share feedback with me post. I was also looked after extremely well during the event. I felt like part of the team, not just a hired hand. Thank you Matt and everyone involved. It was one of the best experiences I’ve had as a speaker!"

Listed skills include Shopper Marketing, Management, Categorization, Brand Equity, and 12 others.

Current workplace

Matthew Foster's current company

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Wella Company
Wella Company
APAC Marketing Director OPI and ANZ Marketing Director Professional Beauty
Sydney, NSW, AU
Employees
4539
AeroLeads page
14 roles

Matthew Foster work experience

A career timeline built from the work history available for this profile.

Apac Marketing Director Opi And Anz Marketing Director Professional Beauty

Sydney, Nsw, Au

Apac Marketing Director - Opi & Travel Retail / Anz & Greater Asia Marketing Director

Current

Geneva, Ch

Jul 2024 - Present

Apac Marketing Director Opi & Travel Retail / Anz Marketing Director Professional Beauty

Geneva, Ch

Jul 2023 - Jul 2024

Marketing And Communications Director, Australia And New Zealand

Geneva, Ch

Dec 2020 - Jul 2023

Marketing Director - Professional Beauty, Australia And New Zealand

Amsterdam, North Holland, Nl

Director of Marketing and Go-to-Market Strategy for Professional Beauty (consisting of Wella Professionals and OPI) in Australia and New Zealand.I lead a multifunctional team of 14 (Trade Marketing / Marketing / Sales Team Capability / Product Supply / Finance) including 9 direct reports.

Oct 2016 - Dec 2020

Head Of Commercial Operations - Wella Professional

Cincinnati, Ohio, Us

Head of Marketing and Trade Marketing for Wella Professionals in Australia and New Zealand.I led a multifunctional team of 11 (Trade Marketing / Marketing / Sales Team Capability / Product Supply / Finance) including 7 direct reports.

Jul 2015 - Sep 2016

Commercial Operations Group Manager

Cincinnati, Ohio, Us

I am the Commercial Operations Group Manager for Procter & Gamble Australia and New Zealand across our $260m Home Care, Power, Oral Care and Feminine Care divisions. Brands include Ambi Pur, Fairy, Febreze, Duracell, Oral B, Tampax and Whisper.I lead a multifunctional team of 12 (Trade Marketing / Finance / Marketing / Product Supply) including 3 direct reports.I am responsible for:- Go-to-Market Strategy, including Shopper-Based Design- New Product Launches- Forecasting Sufficiency, both financial and product- Strategic Revenue Management

Sep 2014 - Jul 2015

Australia / New Zealand Project Manager

Cincinnati, Ohio, Us

Reporting to the National Sales Director, this was an entrepreneurial role designed to identify and implement systemic changes that led to improved execution across the market, with particular focus on Woolworths and Coles.Responsibilities included:- Designing store execution standards and aligning these with the General Manager and National Sales Director. Led the work across the customer teams, the Business Intelligence Unit, Commercial Operations Team, Store Development Group and external merchandising agency to deliver against these aligned goals and objectives.- Led the implementation of the P&G Go-to-Market model.- Led the design and implementation of ‘Claims at Shelf’ work in the market.Additionally, led a cross-functional project with Human Resources to deliver a best-in-class graduate group for 2015. Identified and successfully hired 8 of the top 9 candidates.

Jul 2013 - Aug 2014

Trade Marketing Manager - Brand Operations Team

Cincinnati, Ohio, Us

Reporting to the National Marketing Director, I was responsible for development of multi-brand commercial initiatives, identification of both tactical and strategic whitespace launches and development of launch strategy, and commercial inputs into trial programs.Responsibilities included:- Designing the Go-to-Market strategy for the re-launch of Old Spice into Australia and New Zealand.- Designing a single customer launch strategy for Tide detergent.- Led commercial elements for multi-brand initiatives, including ‘Have You Tried These Yet’.- Managing a direct report handling execution elements of the above programs, as well as training and development for future marketing career.

Sep 2012 - Jun 2013

National Account Manager - Woolworths

Cincinnati, Ohio, Us

Leading the Woolworths Supermarkets account on the $120m Grooming and Deodorant categories, including the Gillette, Braun, Old Spice, Mum and Olay for Men brands.Responsibilities included:- Partnering with Woolworths Supermarkets to understand their strategies and needs via an annual joint business plan.- Drive sales value and volume for P&G brands and the Woolworths category.- Boost sales fundamentals: distribution, shelving, promotions and merchandising.- Win share of trade in new product development launches including Gillette Fusion ProGlide.- Managing a direct report handling Oral-B, Vicks, Metamucil, Crystal Clear and Clear Blue.

Aug 2010 - Sep 2012

Trade Marketing Manager - Personal Health Care / Pantene

Cincinnati, Ohio, Us

Manage the commercial strategies for the $60M Personal Health Care portfolio including brands like Metamucil and Vicks. Additional responsibility for the $140M brand Pantene during 2008.Responsibilities included:- Local category / brand expert.- Developing 12-18 month business plans that deliver volume, sales and share targets for the category.- Developing brand gap-fill plans to deliver fiscal year brand business plans.- Delivering brand forecast accuracy of +/- 5% in 80% of months.- Effective deployment to customer teams of regional initiatives and country-specific plans that will drive sales and grow volume.- Improve sales fundamentals via differentiated channel strategies.

Nov 2007 - Aug 2010

Category Analyst - Woolworths

Cincinnati, Ohio, Us

Reporting to the National Account Manager, working with Woolworths on the Gillette, Olay and Oral-B brands.Responsibilities included:- Design and manage the promotional schedule for the above portfolio.- Identify and realise joint business development opportunities.- Lead market and shopper understanding to enhance new launch success and seasonal events.

Jul 2006 - Nov 2007

Pharmacy Retail Account Manager

Cincinnati, Ohio, Us

I was responsible for a territory of 150 pharmacies and IGA stores in metro and regional NSW.

Feb 2005 - Jul 2006

Assistant Media Buyer

New York, Ny, Us

Responsible for developing competitive reports, analysing advertising data and trends, negotiating with media representatives, and training to become a media buyer.

Jul 2003 - Oct 2004
3 education records

Matthew Foster education

Bachelor, Commerce - Marketing And Finance

Unsw

Graduate Certificate, Journalism

University Of Technology Sydney

Education record

James Ruse Agricultural High School
FAQ

Frequently asked questions about Matthew Foster

Quick answers generated from the profile data available on this page.

What company does Matthew Foster work for?

Matthew Foster works for Wella Company.

What is Matthew Foster's role at Wella Company?

Matthew Foster is listed as APAC Marketing Director OPI and ANZ Marketing Director Professional Beauty at Wella Company.

What is Matthew Foster's email address?

AeroLeads has found 1 work email signal at @cotyinc.com for Matthew Foster at Wella Company.

Where is Matthew Foster based?

Matthew Foster is based in Greater Sydney Area, Australia while working with Wella Company.

What companies has Matthew Foster worked for?

Matthew Foster has worked for Wella Company, Coty, Procter & Gamble, and Universal Mccann.

How can I contact Matthew Foster?

You can use AeroLeads to view verified contact signals for Matthew Foster at Wella Company, including work email, phone, and LinkedIn data when available.

What schools did Matthew Foster attend?

Matthew Foster holds Bachelor, Commerce - Marketing And Finance from Unsw.

What skills is Matthew Foster known for?

Matthew Foster is listed with skills including Shopper Marketing, Management, Categorization, Brand Equity, Fmcg, Customer Insight, Trade Marketing, and Fast Moving Consumer Goods.

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