Matthew Shaughnessy Email & Phone Number

Roanoke, Va, Us

Roanoke, Virginia, United States

- Lead Generation and Paid Media Expertise: Spearheaded the creation and management of digital advertising campaigns across Facebook, Instagram, Google Search, Google Local Service Ads, LinkedIn, and Rumble. Optimized strategies to maximize lead generation and ROI while maintaining focus on full-funnel marketing effectiveness.- Content Marketing with Strategic Impact: Crafted data-informed content strategies to elevate brand presence and generate leads. Advised on creative strategy to ensure content alignment with market trends and audience preferences, enhancing engagement and brand loyalty.- Email Marketing for Engagement and Conversion: Implemented advanced email marketing techniques using cost-effective tools to nurture leads and drive sales. Developed comprehensive segmentation and personalization strategies to boost open rates and conversions, maintaining continuous engagement with target audiences.- Local SEO for Targeted Customer Attraction: Executed localized SEO strategies to boost online visibility for local businesses, significantly increasing their search engine presence and attracting relevant customer traffic.- Cross-Functional Website Development: Developed cost-effective website solutions that integrate cross-functional strategies to drive lead generation and user engagement. Focused on creating cohesive experiences that align marketing, sales, and customer service objectives to optimize conversion rates and maximize ROI.- Strategic Reporting and Analysis: Analyzed sales data, interaction rates, and market conjecture metrics to inform and refine growth strategies. Provided comprehensive reports that highlight actionable insights and foster data-driven decisions, crucial for optimizing marketing efforts and enhancing overall business growth.

Roanoke, Virginia, United States

• Manages digital advertising campaigns for 5+ clients with a combined annual ad spend budget over $1 million, consistently increasing year-over-year Return on Ad Spend (ROAS) by over 120% each of the last three years and maximizing client profitability.• Implements range of marketing technology solutions, including cookies, pixels, tracking mechanisms, and APIs, resulting in improved data collection, attribution, and user tracking accuracy for web analytics, Google Data Studio, and Google Analytics, facilitating data-driven decision-making and optimization.• Leads SEO efforts for the launch of a new brands and websites and implements Google Search Console, on-page optimization tools and Google Analytics for ongoing search optimization.• Develops data-driven, practical strategies to enable marketing campaigns to achieve acquisition and revenue goals.• Evaluates client financials, advertising metrics, and business data for strategic marketing solutions.• Manages and executes media and campaign plans for all paid media services.• Offers strategic counsel to clients on pricing strategies, growth mechanisms, and measurement tools• Designed and implemented custom automations within Google Data Studio to streamline digital reporting and analysis processes, reducing report generation time by 50% and enhancing data accuracy and accessibility.

Roanoke, Virginia

• Develop advertising strategy for client campaigns.• Plan and execute digital ad and lead-gen campaigns for direct-to-consumer clients through targeted paid media (paid search, display, video, social, native) on primary pay-per-click channels.• Design cross-platform digital engagement plans with defined buyer personas and audience segments.• Execute media planning and media buys for outdoor, print, and TV advertising, including streaming and on-demand television. • Manage account budgets and planning.• Compose ad campaign concepts and copywriting.

Roanoke, Virginia Area

With over four years of experience in design, web management, copywriting, and digital campaigns, Matthew has developed into a digital marketing guru with a keen eye for stunning design. He’s a motivated go-getter who specializes in driving brand awareness with a combination of captivating design and results-driven strategy. He’s an expert in graphic design and all things digital marketing.He helped spearhead a national ad campaign for Virginia Tech, helping design ads that appeared in national publications such as Wired Magazine and US News and World Report and overseeing the placement of ads in a station domination in DC’s Union Station.

Roanoke, Virginia Area

Assisted in the daily operations of a full-scale marketing and growth strategy firm, assisting graphic design work, writing proposals, procuring new business, writing copy for digital campaigns, managing brand positioning and development, and reporting on and analyzing Google AdWords campaigns.

Blacksburg, Va.

Media Relations and Sports Information Director for women's soccer and Swimming & DivingDevised and executed social media content strategies for national audience, designing data-driven infographics and online ads on Photoshop and InDesign. Also maintained web content on hokiesports.com, writing press releases and news stories on a nearly daily basis. • Design infographics and advertisements for online and print media using Photoshop and InDesign• Update web content on hokiesports.com for personal bios, statistical information and athletic scheduling as well as coordinate interaction with online media partners• Responsible for coordinating communication efforts with media personnel by writing press releases and exchanging media content • Manage social media presence by implementing content strategies for timely and positive communication to national audience on multiple social media platforms• Coordinate game day press box operations for nationally-ranked women’s soccer team• Organize statistical input at soccer events, coordinating multiple tasks and prioritizing needs for precise results• Write press releases and news stories under deadlines on a nearly daily basis

• Involved in every aspect of a major Division I athletics communications office that covers 20 varsity programs.• Assist in the daily upkeep of Hokiesports.com, an in-house website, by writing press releases and team bios and updating stats. • Aid the production of media guides, roster cards, and programs for various sports using InDesign.• Responsible for inputting in-game statistics using StatCrew for men’s and women’s soccer.• Heavy Photoshop experience using products for social media and publications.• Worked with Associate Directors for Athletics Communications for football and both basketballs, assisting in game day operations including efforts for pre-game setup, in-game press box operation, and post-game press conference.• Heavy in-game experience with a variety of sports including soccer, baseball, wrestling, lacrosse, and track& field.• Report to the Atlantic Coast Conference and NCAA with statistical information for swimming and diving and wrestling.• Assist primary wrestling contact by inputting live stats during regular and postseason matches as well as performing other weekly duties.• Maintain and update various sports’ social media accounts on Twitter, Facebook, Instagram, and Tumblr.• Worked 2013 ACC Indoor Track & Field Championships and 2014 ACC Wrestling Championships.

Bachelor Of Science (B.S.), Communication, General

High School