Strategy is at the heart of everything we do at Webprofits. As the Head of Strategy I lead a team of highly experienced, growth-focused performance marketers that create best-in-class marketing strategies for our clients and partners globally.Our Growth Strategists have years of hands-on experience across numerous facets of marketing, with each specialising in a particular area that can add value to our entire client portfolio - everything from scaling Paid Media and ranking… Show more Strategy is at the heart of everything we do at Webprofits. As the Head of Strategy I lead a team of highly experienced, growth-focused performance marketers that create best-in-class marketing strategies for our clients and partners globally.Our Growth Strategists have years of hands-on experience across numerous facets of marketing, with each specialising in a particular area that can add value to our entire client portfolio - everything from scaling Paid Media and ranking websites with Technical SEO or Content Marketing, through to application of Behavioural Science in Marketing, and the optimisation of a business's Digital Analytics.I drive the innovation of new services, strategies, tactics and project management approaches for the company, whilst training our team and learning from our clients to continuously improve our performance. Show less

As the Head of Innovation at Webprofits, I identify and explore opportunities for growth, both for our own business and our clients, whilst managing change and facilitating innovation throughout our teams and divisions globally.

As a Growth Strategist at Webprofits I am accountable for the growth of our new and existing clients at Webprofits - here in Australia, and also across Europe, SEA and the US. I utilise my experience in all areas of digital to derive insights from across digital execution, business, creative and project management which are then applied within a client campaign to focus all work around the biggest opportunities for growth. I lead a team of talented individuals that specialise… Show more As a Growth Strategist at Webprofits I am accountable for the growth of our new and existing clients at Webprofits - here in Australia, and also across Europe, SEA and the US. I utilise my experience in all areas of digital to derive insights from across digital execution, business, creative and project management which are then applied within a client campaign to focus all work around the biggest opportunities for growth. I lead a team of talented individuals that specialise in all areas of marketing - Acquisition, Social, SEO, Content Marketing, Copywriting, UX & Design and Creative - to ensure all clients and campaigns at Webprofits, including Webprofits’ own marketing, are running at the highest possible standard. Show less

Alongside my Growth Strategist role, I am also a team lead on our Fluid Marketing offering which is a multi-channel, rapidly evolving marketing approach that shifts frequently based on performance. This approach gives clients access to their own full-service outsourced digital marketing team comprising skills across PPC, SEO, Content, Social, CRO, Email, Design & Development & Growth Hacking.As part of this role I lead and execute across a range of priority clients in differing… Show more Alongside my Growth Strategist role, I am also a team lead on our Fluid Marketing offering which is a multi-channel, rapidly evolving marketing approach that shifts frequently based on performance. This approach gives clients access to their own full-service outsourced digital marketing team comprising skills across PPC, SEO, Content, Social, CRO, Email, Design & Development & Growth Hacking.As part of this role I lead and execute across a range of priority clients in differing industries to create a tailored strategy and drive results, managing in the $10’s of millions in ad spend across multiple channels per year. To see how our Fluid Marketing service works, check out a short explainer video here: https://goo.gl/Sh3em7, a written case study of one of my previous clients here: goo.gl/o5Vfxw or a video testimonial of one of my current, long-standing clients here: https://goo.gl/PmgdUF Show less

I work with 10 talented growth marketers and CRO specialists in the Acquisition Marketing team, across a range of Lead Generation, eCommerce and Branding clients in almost every industry imaginable and throughout Australia, the US and SEA. Reporting directly to both the Head of Acquisition Marketing and Head of Strategy and Growth, my role is comprised of driving growth within the team and ensuring we’re kept well ahead of the game in all aspects of digital. I’ll use any channel, tactic… Show more I work with 10 talented growth marketers and CRO specialists in the Acquisition Marketing team, across a range of Lead Generation, eCommerce and Branding clients in almost every industry imaginable and throughout Australia, the US and SEA. Reporting directly to both the Head of Acquisition Marketing and Head of Strategy and Growth, my role is comprised of driving growth within the team and ensuring we’re kept well ahead of the game in all aspects of digital. I’ll use any channel, tactic or strategy available in digital to hit our client’s goals.In the Acquisition Marketing team we’ll use any channel, tactic or strategy available in digital to hit our client’s goals, but we specialise and produce in the following areas:- PPC/SEM/Paid Ads- Email Marketing- Data Analytics- Landing Pages- Growth Hacking- Copywriting- Website Design & DevelopmentTo find out more about the Acquisition Marketing team and what we do, check us out here: https://goo.gl/WvjQzH Show less

I started my first business when I was 18 and learned everything the hard (but fun) way.Fast forward 15+ years, and I pride myself on being both the problem-solver and strategist, and the tactical executer that gets his hands dirty in all aspects of performance & growth marketing.Find out more about what I can do for you, your business and your team at mattsiddle.com

I am the instructor on both the Growth Marketing course (GME) and Digital Marketing (short) course at Academy Xi. My roles entail the creation and presentation of course content to students via Google Slides, the creation, marking and feedback of course workbooks (homework) and the final presentation submissions, and the project management of the course from start to finish.

Furthering my passion and partnering with one of Australia's best educational institutions to teach the 10-week in-depth Growth Marketing course covering everything from data & analytics and paid ad/acquisition strategies through to chatbots, influencer marketing and review generation (...and much more!).If you're interested in learning more about the course, taking it yourself or recommending it for your company/a colleague, feel free to get in touch direct via their website.

Alongside the instructor role, I also work as a learning advisor and course writer for future courses at Academy Xi - both online and offline. I research and write new content, edit and scrutinise current content, and am responsible for making each module and course as easy to digest as possible, whilst learning the full curriculum - both written and video.

In my role as Head of Product & Marketing at InnerTickets I lead on both the Product and Marketing fronts to drive growth not only across the platform but across the business as well. My role entailed everything from research & data analytics through to the UX, design and the strategy and execution of our day-to-day marketing activity.

Face to face sales and customer assistance, including brand merchandising and marketing within the store. Also acted as 2IC towards the end of my tenure, completing various invoicing, stocking ordering and staff management duties.

Business to business telesales and marketing performing regular customer acquisition and retention through building rapport and efficient account management.

Providing promotional products and merchandise for local causes and events, running regular social, digital and guerilla marketing techniques to increase brand recognition.

Working on the customer services desk dealing with in store customer problems. Handed me a lot of first class experience dealing with customers and their problems.