Matthew Singerman is President of KFA Consulting, a high impact strategic planning and programming consulting firm in the television and OTT arena. Singerman’s track record in the cable network and digital world especially with successful launch of start-ups is stellar. Singerman has been involved with starting & managing 7 OTT networks including the most successful OTT launch of all time -- the WWE Network. He has also launched and worked with the Sports Illustrated Network, People TV Network, Drink TV Network, Black Living Network, Black News Channel & Pluto TV. He has overseen huge rating success stories with networks like TV Guide, Reelz, and WWE and shows like Fox & Friends, The Kennedys, Red Carpet Events, and NFL’s Game Day Morning and Total Access. Singerman works with both linear networks and digital companies with a specialization in OTT networks, sports programming, unscripted, acquisitions, live tv, and news. His clients over the last few years have included the NFL, Time Inc (People & Sports Illustrated), Pluto TV, Playboy, Machinima, Pivot and many more. Singerman has overseen almost a 100,000 hours of programming worth over a $1Billion. At Time Inc. (now Meredith), Singerman has helped the company launch 2 streaming services – the People TV Network and the Sports Illustrated Network. He helped develop overall programming strategy, unscripted development, put together studio shows and acquisition strategies. He also put together the linear stream schedule and plan for both networks. For both Black Living Network and Drink TV, Singerman put the business plan together to raise money for the networks. Drink TV raised tens of millions of dollars with Singerman’s business plan and is now available to consumers nationwide. At Black News Channel, Singerman is leading distribution strategy and implementation with the major OTT platforms including Sling, DirecTV Now, Hulu, Sony Vue, and many others. Singerman is based out of Los Angeles, CA.

Strategic Advisor to NFL Network, for over eight years, on programming strategy, unscripted development, live news & information shows, specials, major events, and scheduling. • Creative consultant for 2016, 2017, 2018, 2019, 2020 seasons on NFL Network’s highest rated news & information show Game Day Morning. Help executive team put together editorial content of show on a weekly basis. Involved in look, feel and pacing of show for entire season. • Worked with executive team on developing and implementing network’s overall programming and scheduling strategy for 2015, 2016, 2017, 2018, & 2019. • Led network’s first foray into unscripted space. Put development process in place which led to taking over100 pitches in reality genre. Ran negotiations and development of 15 shows.• Have helped to oversee current and development of all unscripted shows that have aired on NFL Network over the past 3 years. • Oversaw deals with major celebrities to collaborate with NFL Network on documentaries and special events including Matthew McConaughey, George Clooney, Morgan Freeman, Tim McGraw, and Jon Bon Jovi. • Pointed network’s creative partnership with Leftfield Entertainment on unscripted show “Football Town: Barrow, Alaska” which aired on NFL network and “Tackle My Ride which aired this season. Both shows came out of development process put in place for network. • Advised producers of “Total Access”, network’s signature daily live studio show, on ways to improve all aspects of program. 2 years ago, helped network on complete re-launch of show. • Consulted on network’s morning shows NFL HQ and NFL AM. Came up with completely new formats to make shows more compelling to audience.

In charge of channel partnerships for all FAST networks that want to come on to the platform. Directed marketing & PR strategy for the platform and its partners. • Created program strategy to increase viewership, length of tune and MAU’s for DISTRO TV.• Negotiated all aspects of content partnership deals to bring channels on to the platform. • Signed over 100 plus channels to the platform including World Poker Tour, Reelz, Newmax, Venn, For the Fan, People TV, Outside TV, Magnolia, Revry, ConTV, Dove Channel, Buzzr, Electric Now and many more.

Headed up OTT & linear distribution strategy and sales for the network, leading to distribution in over 200 million homes and devices for Black News Channel. Managed aspects of relationships with OTT platform partners including programming initiatives, marketing plans, and technology plans. Led marketing initiatives and partnerships with OTT platform partners.• Worked with executive team to create distribution pitch to take out to OTT platforms.• Created BNC distribution term sheet and led all negotiations for BNC with distribution partners.• Identified & closed major deals for OTT distribution on Roku Channel, Samsung Plus, Amazon Fire TV, Sling, Pluto, IMDB, Xumo, Vizio, Tivo Plus, and many other top tier OTT platforms.• Created and managed digital operations partnerships for OTT distribution with Amagi and Otera.

Deeply involved in all aspects of launching People Entertainment Network & Sports Illustrated OTT networks for Time Inc. • Worked with executive team on all aspects of launch of Sports Illustrated SVOD Network – programming, marketing, publicity & research. Network launched on Amazon November 2017. • Led group in determining creative mix and development for all types of programming including studio & magazine shows, unscripted, documentaries, short form and acquisitions. • Led acquisitions strategy for network buying millions of dollars’ worth of sports movies, documentaries, and TV series for network. • Advised programming department on the development and making of over 30 in-house shows. • Created unscripted development plan for People Network, evaluating over 100 pitches. • Deeply involved in creation, look, & development of OTT apps along with leading all aspects of research for networks. • Helped execute People Network having dynamic 3 hour live linear show wheel at all times along with more standard VOD play for channel. • Road mapped organizational structure for programming, production and scheduling teams. • Advised on both PR & mag plan for launch of OTT channels.

Strategic planning consultant to this major digital media company that specializes in gaming to examine road map to evolution to a linear TV Network. • Consulted on live events at major Esports events. • Developed comprehensive programming plan & strategy that included everything from specific show concepts, launch and roll out plans, selection of platforms, and how different content from each show would air on varied platforms. • Made complete budget and staffing plan for network, currently being pitched to major MSO’s. • Helped put together Esports strategy for company as a major part of programming plan.• Consulted on process for maximizing Canadian tax credits for productions.

In charge of all programming that aired on WWE Network, which included: in-house programming, acquisitions, and outside development & productions. Key executive involved in all aspects of putting network together including the marketing, publicity, sales, programming and scheduling. • Launched first of its kind OTT entertainment/sports network with both VOD library and 24-hourlinear stream that in 3 months grew faster than any other OTT service with over 700,000 subscribers. • Put together both linear schedule and VOD rollout strategy for network from launch through its first year. • Launched 8 original series for network including Raw Pre and Post Shows, Main Event, and WWE Countdown. Also, involved with putting together numerous specials for network to help drive subscriptions rates. • Developed strategies for driving subscriptions during key time periods for network including launch, WrestleMania week, and six-month subscription window.

Strategic consultant to develop short- and long-term programming strategy to increase viewer awareness, bring in bigger ratings, and find hit shows. • Led acquisition planning which included determining movies purchased in 2013 & 2014, negotiating deals with distributors, and scheduling what months movies would play. • Developed reality pitch fest for network with 8 production companies that led to new series being picked up and launched on the network. • Led charge in finding and buying major TV series acquisition within budget parameters. • Advising on network schedule and executed changes that led to highest rated month in network’s history.

Strategic Planning consultant for programming in advance of network launch in August 2013. Analyzed market for major TV series acquisitions for them to buy. • Advised on strategy for movie and TV series acquisitions. Determined their whole movie calendar for 2013 & 2014 and bought 100+ movies.

Helped BACK9, a start-up golf channel, on figuring out what original shows the network should pick-up, on-air talent to sign, and how best to schedule programming on the network. Advised on program strategy, acquisition opportunities, research studies and ad sales integrations.• Negotiated and closed over a dozen development deals for Back9 Network. • Oversaw pre-launch development of reality shows for channel, including “Ball Hogs”, “Eye Caddy”, “Treasure Hunters” and “Golf Shop”. • Oversaw three webisode series for network including “Of Course” and “Tour Wives.”

In charge of all programming including in-house programming, acquisitions, and outside development & production for both reality & scripted. In charge of network’s $50MM programming budget. Oversaw all contractual negotiation for original shows, series acquisitions, movies, and talent. • Assisted Reelz on Kennedy mini-series acquired from History Channel on all aspects including advising them to pick it up, maximizing marketing, strategically scheduling the series, and making original programming to surround it with. • Achieved highest rating in Reelz Channel history with TV event, The Kennedys. • Helped network increase total day ratings 2011 over 2010 250 percent, making Reelz the fastest growing network on television by launching Reelz original series, buying higher quality movies, improving daytime acquisitions, strategic scheduling changes, and improving internal shows & specials. • Put on first live event in network history, William & Kate’s Royal Wedding, which became most watched special in history of network. • Put development process in place to find long form hit programming. From that process, launched 6 original scripted series, including True Justice, XIII, and Barabbas, and 3 original reality series, including Beverly Hills Pawn & Race to the Scene. • Launched Reelz first original scripted series Steven Seagal’s: True Justice. Oversaw all aspects of launch, including scheduling, marketing and PR. Series had most successful launch of any continuing series on Reelz. • Worked with internal EP’s to improve all in-house original shows, including daily entertainment show, Hollywood Dailies. • Launched new show with in-house team called The Countdown.

In charge of all programming that aired on TV Guide Network, which included: in-house programming, acquisitions, and outside development & productions. In charge of managing $50MM programming budget for network. • Managed & recruited all talent for channel, including Joan & Melissa Rivers, Joey Fatone, Lisa Rinna, Carrie Ann Inaba, and Chris Harrison. • Partnered on outside originals for network with some of the best production companies in Hollywood, including Freemantle, Magical Elves, and Zoo.• Picked up major acquisitions for network, including Ugly Betty, Punk-d, and American Idol Rewind. • Increased original programming from 180 hours per year to 750 hours per year. • Created 10 new shows for network, including Idol Tonight, The Fashion Team, Big Movie Premiere, and Hollywood 411. • Achieved highest rated series in TV Guide Network history with our exclusive American Idol pre-show, Idol Tonight. • Achieved highest rating in TV Guide Network history with the 2007 Oscar Red Carpet Show. • Managed scheduling department and network’s 105-hour weekly schedule.

In charge of Fox & Friends franchise, which included: Fox & Friends, Fox &Friends First, and Fox & Friends Weekend. • Managed production, bookings, & anchors for 21 hours of live television a week. • Viewership increased from 40,000 to over a million a day during stewardship. Fox & Friends was not only the country’s top-rated cable morning news show, it was the top-rated cable morning show during tenure and remains top ranked to this day.• Started both Fox & Friends Weekend and Fox & Friends First. • Ran show during election deadlock 2000, September 11th, and Iraq War.

• Helped produce Fox Network New Year’s Eve Special• Produced late night talk show, The Full Nelson• Producer for weekly magazine show “212”

• Produced long form segments for Fox’s network magazine show• Put together hour-long specials on Princess Diana & JFK Jr.• Went undercover into a cult, investigated internet gambling, and did a 3-part series on the porn industry

• Produced segments for the syndicated magazine show.• Day of air producer on breaking stories.

• Started as production assistant in February 1989 and worked way up to producer in 3 years.• Produced over 300 stories.