Kelly Spicer-Matthews

Kelly Spicer-Matthews Email and Phone Number

Operations @ THE KIT
Kelly Spicer-Matthews's Location
Brockville, Ontario, Canada, Canada
Kelly Spicer-Matthews's Contact Details

Kelly Spicer-Matthews work email

Kelly Spicer-Matthews personal email

Kelly Spicer-Matthews phone numbers

About Kelly Spicer-Matthews

High-performing and resourceful operations director. Specializing in data driven operations and strategy of product development, websites, newsletters, email marketing, custom content, content partnerships, ecommerce, affiliates, and custom commerce. KEY CAREER ACCOMPLISHMENTS:• Innovation Practices Committee - Star Media Group• Implemented Adobe DPS into workflow to design and develop magazine app in-house. Voted Top Ten Fashion App by Apple Canada. • Launched The Kit website growing average traffic to 125,000 uniques within eight months.• Bestowed a Canadian Information Productivity Award of Excellence for achievements in technology • Produced the first digital and direct-to-plate magazine in Canada.• Established a company-wide in-house prepress department • Successfully centralized three production/creative departments.

Kelly Spicer-Matthews's Current Company Details
THE KIT

The Kit

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Operations
Kelly Spicer-Matthews Work Experience Details
  • The Kit
    Operations Director
    The Kit Oct 2018 - Present
    Toronto, Ontario, Ca
    Operations and Strategy - Digital & Print Operations | Product Roadmap & Discovery | Audience Development & Content Partnerships | Analytics & Insight | Newsletter Strategy & Email Deployment | Marketing & Campaign Management | Affiliate & eCommerce | SEO Strategy & Implementation | Web Content Production | Procurement
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  • The Kit
    Project Director, Digital Media Operations
    The Kit Aug 2011 - Oct 2018
    Toronto, Ontario, Ca
    Production publishing of web, tablet magazine, app, newsletters, email marketing, video and print. Manage content partnerships; The Star, Apple, Yahoo, Huffington Post, Google, LinkedIn, Weather Network. As part of The Kit Collab in-house integrated marketing and sales agency, collaboratively strategize on product and content development, integrated sales campaigns and relative supportive marketing. Analytics for web, app, tablet magazine and social media. Project manage all client facing integrated programs. Manage all ecommerce; affiliates and custom commerce.
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  • Transcontinental Media
    Senior Project Manager, Digital Solutions
    Transcontinental Media Jan 2011 - Aug 2011
    Montreal, Quebec, Ca
    Managed a team of client facing project managers who were responsible for digital media accounts for canadianliving.com, ellecanada.com, more.ca and hockeynews.com. Projects included integrated programs for micro sites, mobile, video, gaming and content development. Responsible for entire project management cycle; from scope to campaign reporting. Clients include L'oreal, Dove, H&M, Centrum, P&G, Kellogg's, Home Sense, LG, Bick's, Pronamel, Dairy Farmers of Canada.
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  • Lavalife
    Creative Services Director
    Lavalife Apr 2008 - Dec 2010
    Toronto, On, Ca
    Responsible for the management of interactive design projects from various business units. Led creative brainstorming sessions and ensured that briefs were followed and top quality creative was delivered on deadline to web development. Creative included websites, micro-sites, landing pages, emails, ad banners, integrated and customized sales programs, e-commerce flows, smartphone apps, mobile decks, mobile banners and print. Successfully led and managed a team of designers ensuring a positive atmosphere to assist with their creative ingenuity. Managed a team of freelancers which included front-end developers, production artists and French and Spanish translators.
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  • Fuel Advertising
    Senior Publications Manager
    Fuel Advertising 2005 - 2008
    Responsible for the day-to-day account management and production of client publications and marketing initiatives to ensure consistent procedures among cross functional departments. Contributed to creative brainstorming sessions to guarantee top quality initiatives and creative delivered to client. Managed the day-to-day deliverables from editors, copy-editors, creative services, photographers, translators, prepress, production and suppliers. In charge of quality control which included author’s corrections, colour amendments to creative, press checks and printer delivery.
  • St. Joseph Media
    Group Production Director, Magazines
    St. Joseph Media 2000 - 2005
    Toronto , Ontario, Ca
    Managed and supervised a centralized production department producing five monthly magazines, various guides and direct marketing initiatives. In charge of all aspects of production; business planning, budgeting, quality control, paginations, scheduling, workflow, distribution, invoice analysis and supplier liaison. Responsible for the creative and design of advertising and direct marketing response projects.
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  • St. Joseph Media
    Production Director, Magazines
    St. Joseph Media 1995 - 2000
    Toronto , Ontario, Ca
    Managed and supervised a production department producing one monthly magazine, six annual guides and various marketing initiatives while leading an additional major project. Responsible for client contact on the production of their publications. In charge of all aspects of production; budgeting, quality control, paginations, scheduling, workflow, distribution, invoice analysis and supplier liaison.
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Kelly Spicer-Matthews Skills

Digital Media Publishing Magazines Online Advertising Online Marketing Digital Strategy Direct Marketing Content Strategy Graphic Design Web Analytics Account Management Editorial Mobile Devices E Commerce Content Development Content Management Web Project Management Layout Copywriting Analytics Cms Online Publishing Interactive Advertising Content Partnerships Operations Management Project Management Mobile Print Management Procurement Social Media Marketing Seo Sem Data Analysis Digital Marketing Vendor Management Adobe Creative Suite Wordpress Google Analytics Google Adwords Slack Microsoft Office Management Team Management Basecamp Tablet Magazines Adobe Dps Hootsuite Omniture Advertising Email Marketing Client Service Oriented Lyris Brightcove Production Publicaster Mailchimp Affiliate Management

Kelly Spicer-Matthews Education Details

  • Centennial College
    Centennial College
    Hospitality And Tourism Administration
  • Toronto Metropolitan University
    Toronto Metropolitan University
    Publishing
  • Toronto Metropolitan University
    Toronto Metropolitan University
    Web Design And Development

Frequently Asked Questions about Kelly Spicer-Matthews

What company does Kelly Spicer-Matthews work for?

Kelly Spicer-Matthews works for The Kit

What is Kelly Spicer-Matthews's role at the current company?

Kelly Spicer-Matthews's current role is Operations.

What is Kelly Spicer-Matthews's email address?

Kelly Spicer-Matthews's email address is ma****@****ail.com

What is Kelly Spicer-Matthews's direct phone number?

Kelly Spicer-Matthews's direct phone number is +141694*****

What schools did Kelly Spicer-Matthews attend?

Kelly Spicer-Matthews attended Centennial College, Toronto Metropolitan University, Toronto Metropolitan University.

What skills is Kelly Spicer-Matthews known for?

Kelly Spicer-Matthews has skills like Digital Media, Publishing, Magazines, Online Advertising, Online Marketing, Digital Strategy, Direct Marketing, Content Strategy, Graphic Design, Web Analytics, Account Management, Editorial.

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