Fortune 50 and Start-up marketing and media executive with broad experience across all three sides of the business; Fortune 50 Advertiser, Agency Principal and Media Company Officer.Officer-level and Board-level Director/Chairman experience, including being a part of successfully building and selling two different companies.Founder, President & CEO of company supporting clients in the Mass Retail, Grocery, Quick Serve Restaurant, Agency, Internet, Media and Private Equity sectors. Designed and funded the development of proprietary, patent-pending, web-based software.Strategic Advisor for a Seattle-based technology company DS-IQ which provides technology solutions to optimize in-store media.Senior Vice President Chief Marketing Officer of ADVO, the largest targeted direct marketing company in the US. Led seven critical functions including product development and management, targeting/analytics, marketing research, marketing communications/PR, strategic solutions, marketing operations and the ADVO distribution network. Significant retail advertiser experience at Sears leading all media planning/buying across all brands and business formats for all forms of media. Sears consistently has ranked among the largest advertisers in the US.Principal/early Board member helping establish NSA, the largest media agency of its kind in the US which was ultimately sold to Interpublic Group.Specialties: Retail | Strategic Planning | Advanced Analytics | Technology Design/Implementation |Blue-Chip Brand Positioning | Agency Management | Budget Management | Media Planning/ Buying | ROI | Negotiations | Optimizing Online Marketing