A growth-oriented, brand and marketing leader with over twenty years of experience establishing, launching and growing both B2B and B2B2C brands, I leverage my passion for creativity and drive results through identifying key customer insights, understanding industry trends and developing strategies to capitalize on them, making the seemingly complex, simple.As a coach and mentor, I thrive on engaging with and motivating the talented people I work with, providing leadership to cross-functional team collaboration and inspiring and empowering those around me to make a significant business impact with their work, achieving growth goals set for themselves and the organization.My background and experiences span a wide range of marketing, business development and performance management capabilities, including:Brand strategy, planning and activation; integrated marketing communications planning, activation and optimization; competitive and research analysis, persona and customer journey development and go-to-market strategy; digital marketing and demand generation; event marketing; content and channel strategy; workshop facilitation and counsel; budget planning and management; and personnel development and supervision.Industry experience: Technology, SaaS, startups; building and construction; electrical contracting and equipment; nonprofit; tribal gaming and government; manufacturing, material handling and logistics; healthcare; fintech, financial and professional services; plastics, chemicals, and microfibers; agribusiness and animal health; power generation and standby power; water/wastewater; commercial HVAC; OEM and aftermarket auto parts distribution, franchises; workforce management solutions
Listed skills include Leadership, Integrated Marketing, Marketing Communications, Strategic Planning, and 17 others.