Matthew Stetson Email and Phone Number
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As a creative director, brand strategist, and digital art director/designer in New York City, my work has resulted in immediate and long-term success in e-commerce, marketing and media (paid and owned) for a range of global clients. From concept to 360° execution, I have developed campaigns that have increased awareness, driven sales, and elevated brand aesthetic through dynamic and interactive content. My business-driven approach has resulted in 'move the needle' initiatives for brands including Laura Mercier, Pivotal Ventures, Christie's, Tito's Vodka, Ralph Lauren, Chevrolet, Bloomingdale's, True Colors Fund, International Rescue Committee, JetBlue, Entertainment Weekly, and more.
Stetson Design Group, Llc
View- Website:
- stetsondesigngroup.com
- Employees:
- 1
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Founder And Creative DirectorStetson Design Group, LlcNew York, United States
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Creative DirectorAmika Nov 2023 - PresentBrooklyn, Ny, Us -
Founder & Creative DirectorStetson Design Group, Llc Sep 2003 - PresentMatthew serves the clients of Stetson Design Group with a full range of creative services including branding, web design, print design, and marketing. His clients have included: Tito's Vodka, Shiseido Americas, Covet New York, Fotini Couture, L'Etoile Sport, Pivotal Ventures, International Rescue Committee, Blue Bunny Ice Cream, and Real Simple Magazine.
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Associate Creative DirectorIndustrial Color Nov 2021 - May 2023New York, Ny, Us- Concept, pitch, ideate, and execute 360° digital campaigns for global clients including Kiehl’s, Clé de Peau Beauté, Urban Decay, Maybelline, Tommy Hilfiger, and Puma.- Apply best-in-class strategy and techniques to social, digital, and media assets including shooting on mobile devices, guerrilla content creation, and trend harnessing - saving clients 25%-50% over traditional content development.- Build cross-functional relationships with teams across shoot production, video and photo post teams, sales and account management.- Manage and mentor a roster of freelance designers, art directors, and developers. -
Senior Art Director & Ux/Ui DesignerIt Cosmetics Jul 2020 - Nov 2021Us- Partner with GBD to define & evolve the digital content strategy for the brand globally, including design guidelines for HP, CLP, and PDP.- Conceptualize and art direct engaging content for all digital exclusive launches, seasonal campaigns, and evergreen assets.- Lead the digital transformation of the brand, including conducting upskilling sessions with designers, giving feedback on content toolkits and reviewing assets to optimize them for digital and mobile performance.- Execute best-in-class digital asset development understanding local market needs and difference in culture, specifically as it relates to the Asian consumer. -
Senior Design DirectorLaura Mercier Cosmetics Sep 2018 - Mar 2020New York, Ny, Us- Recruited by the SVP of Creative to manage creative strategy for all digital channels including brand site, retailer e-commerce, media, email, and social; managing several designers and freelancers.- Concept and execute creative content for 360° campaigns: photo/video shoots for digital use (brand site, retailer, media, email, and social) including all pre- and post- production, on set art direction (both on-model and still life), ensuring accurate visual expression of campaign launch strategy.- Partnered with the e-commerce team on significant upgrades to lauramercier.com, resulting in a 38% CVR increase; new responsive email templates led to a 44% jump in CRM revenue from 2018 to 2019.- Developed strong cross-functional relationships with digital and media teams, resulting in streamlined communication in the briefing, approval, delivery, and QA process.- Created robust new content for online retailers, leading to successful launches at Ulta (US) and Mecca (AUS), and maintaining the #1 SKU position at Sephora (Translucent Loose Setting Powder). -
Director Of Design & MarketingPrescriptive Data Sep 2016 - Sep 2018New York, Ny, UsPrescriptive Data is focused on providing cost savings and enhanced thermal comfort in built spaces through the intersection of Operational Technology (OT) with Information Technology (IT). With its flagship product NANTUM, Prescriptive Data has responded to market demand for a next-generation building management platform that cultivates the full potential of the building operator by combining institutional knowledge with data-driven insights from IoT, big data, and the latest advances in machine learning and artificial intelligence. Prescriptive Data designs its solutions by collaborating with building operators and engineers, and maintains a living lab of over 10 million square feet of New York real estate in which it vets new concepts, technologies, sensors and applications.Responsibilities:- Brand Strategy (Creative, Product & Marketing)- Product Strategy- Desktop and Mobile Product Design (B2B Enterprise Software)- Digital Content Strategy- Social Media Strategy -
Digital Design & Marketing ManagerChoxi.Com Inc. Apr 2014 - Sep 2016New York, New York, UsFrom 2010 through 2016, Choxi.com, Inc. operated as an discount online retailer selling apparel, beauty products, handbags, shoes, and accessories for women and men; bed and bath products, kitchen products, and rugs; electronics; jewelry; and products for kids. Choxi.com, Inc. was formerly known as Nomorerack.com, Inc. Achievements:- Doubled individual events revenue in 2015 ($340 million total company revenue)- Managed creative for $30 million ad spend- 27% Increase in customer engagement (16 million active customers)- Streamlined and optimized creative process- Increase in ROI, CTR, and CVR on digital marketing initiatives- Brand redesignResponsibilities:- Desktop and Mobile Product Design for E-Tail (Including iOS and Android applications)- Digital Marketing & Creative Strategy- Email Marketing (Sale-driven, promotion-driven, and transaction-based)- Seasonal Design & Marketing Initiatives- Brand Strategy- Social Media Marketing -
Founding Partner & Creative Director At LargeHybrid Design Collective Jan 2012 - Apr 2014During his tenure at Hybrid Design Collective, Matthew worked to client base, grow the creative staff, and open a new design studio working on large-scale creative direction for interior design, events, branding, and marketing. His unstoppable drive to succeed with both the in-house creative team as well as with clients and vendors made him an invaluable part of the Hybrid team.
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Senior DesignerCharitybuzz Jul 2009 - Jun 2013New York, New York, UsMatthew developed and managed creative strategy for the worldwide e-commerce website, Charitybuzz.com. He interfaced with marketing, business development, and account management teams to design promotional materials for web and print - including but not limited to advertising, microsites, marketing, business development, and seasonal campaign strategy.PROJECTS FOR: Bloomingdale's, Saks Fifth Avenue, City Harvest, John Varvatos, Christie's, Cadillac, Chevrolet, Mattel (Barbie), Henry Street Settlement, GLSEN, True Colors Fund, JetBlue, Macy's, and more. -
Senior DesignerCliff Young Ltd Mar 2009 - Jul 2009New York, New York, Us -
DesignerDdc | Domus Design Collection Jun 2008 - Mar 2009New York, Ny, Us -
DesignerFury Design, Inc Mar 2006 - Jun 2008
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Design AssistantThe Robert Allen Group Nov 2005 - Mar 2006New York, Us
Matthew Stetson Skills
Matthew Stetson Education Details
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Drexel UniversityVisual Communications -
Imperial College LondonInternational Design Study Abroad
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East Catholic High SchoolDesign / Arts
Frequently Asked Questions about Matthew Stetson
What company does Matthew Stetson work for?
Matthew Stetson works for Stetson Design Group, Llc
What is Matthew Stetson's role at the current company?
Matthew Stetson's current role is Founder and Creative Director.
What is Matthew Stetson's email address?
Matthew Stetson's email address is ma****@****ier.com
What is Matthew Stetson's direct phone number?
Matthew Stetson's direct phone number is +186074*****
What schools did Matthew Stetson attend?
Matthew Stetson attended Drexel University, Imperial College London, East Catholic High School.
What are some of Matthew Stetson's interests?
Matthew Stetson has interest in Stampd, Fashion Designer, Llc, Dstld Premium Denim, Lindsay Lowe Eyewear, Lgbt News, Doug The Pug, Community, Neon By Cheng, Home Decor.
What skills is Matthew Stetson known for?
Matthew Stetson has skills like Creative Direction, Interior Design, Graphic Design, Art, Drawing, Web Design, Furniture, Social Media Marketing, Illustrator, Blogging, Rendering, Fashion.
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