Matthew Stetson Email & Phone Number

New York, United States

Brooklyn, Ny, Us

Matthew serves the clients of Stetson Design Group with a full range of creative services including branding, web design, print design, and marketing. His clients have included: Tito's Vodka, Shiseido Americas, Covet New York, Fotini Couture, L'Etoile Sport, Pivotal Ventures, International Rescue Committee, Blue Bunny Ice Cream, and Real Simple Magazine.

New York, Ny, Us

- Concept, pitch, ideate, and execute 360° digital campaigns for global clients including Kiehl’s, Clé de Peau Beauté, Urban Decay, Maybelline, Tommy Hilfiger, and Puma.- Apply best-in-class strategy and techniques to social, digital, and media assets including shooting on mobile devices, guerrilla content creation, and trend harnessing - saving clients 25%-50% over traditional content development.- Build cross-functional relationships with teams across shoot production, video and photo post teams, sales and account management.- Manage and mentor a roster of freelance designers, art directors, and developers.

Us

- Partner with GBD to define & evolve the digital content strategy for the brand globally, including design guidelines for HP, CLP, and PDP.- Conceptualize and art direct engaging content for all digital exclusive launches, seasonal campaigns, and evergreen assets.- Lead the digital transformation of the brand, including conducting upskilling sessions with designers, giving feedback on content toolkits and reviewing assets to optimize them for digital and mobile performance.- Execute best-in-class digital asset development understanding local market needs and difference in culture, specifically as it relates to the Asian consumer.

New York, Ny, Us

- Recruited by the SVP of Creative to manage creative strategy for all digital channels including brand site, retailer e-commerce, media, email, and social; managing several designers and freelancers.- Concept and execute creative content for 360° campaigns: photo/video shoots for digital use (brand site, retailer, media, email, and social) including all pre- and post- production, on set art direction (both on-model and still life), ensuring accurate visual expression of campaign launch strategy.- Partnered with the e-commerce team on significant upgrades to lauramercier.com, resulting in a 38% CVR increase; new responsive email templates led to a 44% jump in CRM revenue from 2018 to 2019.- Developed strong cross-functional relationships with digital and media teams, resulting in streamlined communication in the briefing, approval, delivery, and QA process.- Created robust new content for online retailers, leading to successful launches at Ulta (US) and Mecca (AUS), and maintaining the #1 SKU position at Sephora (Translucent Loose Setting Powder).

New York, Ny, Us

Prescriptive Data is focused on providing cost savings and enhanced thermal comfort in built spaces through the intersection of Operational Technology (OT) with Information Technology (IT). With its flagship product NANTUM, Prescriptive Data has responded to market demand for a next-generation building management platform that cultivates the full potential of the building operator by combining institutional knowledge with data-driven insights from IoT, big data, and the latest advances in machine learning and artificial intelligence. Prescriptive Data designs its solutions by collaborating with building operators and engineers, and maintains a living lab of over 10 million square feet of New York real estate in which it vets new concepts, technologies, sensors and applications.Responsibilities:- Brand Strategy (Creative, Product & Marketing)- Product Strategy- Desktop and Mobile Product Design (B2B Enterprise Software)- Digital Content Strategy- Social Media Strategy

New York, New York, Us

From 2010 through 2016, Choxi.com, Inc. operated as an discount online retailer selling apparel, beauty products, handbags, shoes, and accessories for women and men; bed and bath products, kitchen products, and rugs; electronics; jewelry; and products for kids. Choxi.com, Inc. was formerly known as Nomorerack.com, Inc. Achievements:- Doubled individual events revenue in 2015 ($340 million total company revenue)- Managed creative for $30 million ad spend- 27% Increase in customer engagement (16 million active customers)- Streamlined and optimized creative process- Increase in ROI, CTR, and CVR on digital marketing initiatives- Brand redesignResponsibilities:- Desktop and Mobile Product Design for E-Tail (Including iOS and Android applications)- Digital Marketing & Creative Strategy- Email Marketing (Sale-driven, promotion-driven, and transaction-based)- Seasonal Design & Marketing Initiatives- Brand Strategy- Social Media Marketing

During his tenure at Hybrid Design Collective, Matthew worked to client base, grow the creative staff, and open a new design studio working on large-scale creative direction for interior design, events, branding, and marketing. His unstoppable drive to succeed with both the in-house creative team as well as with clients and vendors made him an invaluable part of the Hybrid team.

New York, New York, Us

Matthew developed and managed creative strategy for the worldwide e-commerce website, Charitybuzz.com. He interfaced with marketing, business development, and account management teams to design promotional materials for web and print - including but not limited to advertising, microsites, marketing, business development, and seasonal campaign strategy.PROJECTS FOR: Bloomingdale's, Saks Fifth Avenue, City Harvest, John Varvatos, Christie's, Cadillac, Chevrolet, Mattel (Barbie), Henry Street Settlement, GLSEN, True Colors Fund, JetBlue, Macy's, and more.

New York, New York, Us

New York, Ny, Us

New York, Us

Bachelor Of Science, Interior Design, Visual Communications

International Design Study Abroad

High School Diploma, Design / Arts