As a data-driven Entertainment Executive with a background in ad-based streaming platforms, I’m passionate about exploring and analyzing user engagement trends to create experiences that resonate deeply with audiences. My experience spans content programming for on-demand platforms (VOD) and traditional 24-hour channels (FAST), strategy, and analytics, where I’ve led initiatives that blend creative content with powerful insights, resulting in increased user engagement and revenue growth.At Crackle, I used advanced data tools (SQL, R, Tableau, Excel) and an internal Content Management System (CMS) to support Crackle’s strategy, driving a 14% average quarterly increase in ad delivery during its final active year and earning a ‘Most Improved’ streaming service rating by Consumer Affairs in 2024. I thrive on transforming data insights into actionable strategies, whether through targeted sponsorships with brands like PetSmart and Domino’s or by fine-tuning the viewer experience with refined metadata and user-centric content lineups.My background also includes extensive cross-functional leadership and workflow optimization. Working closely with teams across marketing, engineering, product, design, creative production, PR, content operations, ad operations, sales, and BI, I’ve successfully led projects and removed blockers to keep teams aligned and focused. By implementing workflow improvements and coordinating efforts, I’ve driven operational efficiency while helping improve organization and access to information, directly supporting Crackle’s overarching business goals.Despite Crackle’s success, I’m exploring new opportunities due to the parent company’s recent Chapter 7 filing. I’m open to roles in content programming, program/product management, analytics, or workflow optimization. If you’re looking for a strategic, analytics-focused leader dedicated to creating memorable digital experiences, let’s connect!