Matt Sutton

Matt Sutton Email and Phone Number

SVP, Head of Marketing at Columbia Sportswear @ Columbia Sportswear Company
Matt Sutton's Location
Portland, Oregon, United States, United States
Matt Sutton's Contact Details

Matt Sutton personal email

n/a

Matt Sutton phone numbers

About Matt Sutton

I intentionally pursue difficult challenges and new experiences, exploring new and diverse business models, channels, and brands. I bring 15 years of experience across agency, brand, and platform-side marketing and sales, ranging from global brand leadership roles at Fortune 200 brands to P&L ownership of $700M+ high-growth companies in Apparel, Jewelry, and Home Goods.My super power is problem solving for brands. I enjoy looking at the whole customer journey, poking and then filling holes; whether it's through CRM overhaul, a brand identity update, a channel mix adjustment, or eCommerce digital transformation.I'm a creative-minded, performance-anchored strategist and operator who brings genuine passion and excitement to people management, from growing small teams from 2 to 20, to leading large global teams across NA, EMEA, LATAM and APAC. I'm a lifelong study of marketing and a passionate advocate for the success of small businesses. My marketing campaigns and programs have been featured in Modern Retail, CNBC, Shark Tank, USAToday, Adweek, AdAge, The Drum, TechCrunch, Entrepreneur, People, and the NY Times.In addition to my full time responsibilities, I have consulted with executives at American Express, Geico, P&G, Expedia, Nissan Motors, and many PE packed growth-stage companies to drive digital transformation and brand development.

Matt Sutton's Current Company Details
Columbia Sportswear Company

Columbia Sportswear Company

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SVP, Head of Marketing at Columbia Sportswear
Matt Sutton Work Experience Details
  • Columbia Sportswear Company
    Senior Vice President, Head Of Marketing
    Columbia Sportswear Company Sep 2024 - Present
    Portland, Oregon, Us
  • Freshdirect
    Chief Marketing Officer
    Freshdirect Apr 2024 - Sep 2024
    Bronx, New York, Us
    Recruited as Interim CMO to shepherd the company through a successful acquisition and digital turnaround. Leading a team of 18 across all marketing comms and analytics disciplines.
  • The Black Tux
    Chief Marketing Officer | The Black Tux & Marke
    The Black Tux Apr 2023 - Mar 2024
    Los Angeles, Ca, Us
    Remit expanded to also include rebranding and launching luxury brand Marke Fine Jewelry (markenyc.com), a newly acquired and relaunched men's jewelry disruptor business line by The Black Tux.
  • The Black Tux
    Chief Marketing Officer | The Black Tux
    The Black Tux Nov 2022 - Apr 2023
    Los Angeles, Ca, Us
    Hired as CMO to rebuild the marketing organization post-COVID and modernize DTC and retail marketing post-iOS 14. Reporting directly to the CEO and Co-Founder of The Black Tux, leading DTC business in men’s formalwear, with 35+ retail locations across the United States. Managed an 8-figure P&L across two business lines, driving double digit YoY revenue growth.
  • Framebridge
    Vice President Marketing
    Framebridge Jun 2021 - Jun 2022
    Washington, District Of Columbia, Us
    Reporting directly to the CEO & founder as VP & Head of Marketing, hired to lead the marketing department with a team of 15+ across disciplines (performance marketing, brand marketing, PR, social, retail, creative) for the leading consumer D2C brand in the home goods industry. Drove 2X expansion of retail store locations (20+) across the East Coast and Mid-Atlantic and double digit YoY revenue growth.
  • Facebook
    Head Of Global Brand Marketing
    Facebook Jun 2018 - Jun 2021
    Promoted to lead brand marketing department and a global team of 10 across NA, EMEA, LATAM, and APAC. Worked directly with the VP of Marketing to create and lead the operations, strategy, and 80-person org design for Facebook's $80M global brand campaign focused on improving company reputation through support of small businesses.
  • Facebook
    Head Of North America Brand Marketing
    Facebook Aug 2017 - May 2019
    Promoted to lead integrated marketing for North America and manage a team of 8 to develop and activate $20MM+ omnichannel marketing campaigns, improving company brand sentiment by 3pts among consumers, businesses, and policymakers. Worked directly with Facebook's Chief Revenue Officer to produce Adweek award-winning thought leadership podcast "3.5 Degrees", and the company's first original global TV series “Boost My Business” with host Tan France & guest star Kevin O’Leary.
  • Facebook
    North America Integrated Marketing Lead
    Facebook Aug 2016 - Aug 2017
    Promoted to lead sales, product, and integrated marketing for the NA region, managing a team of 4 marketing managers to produce thought-leadership content, customer insight studies, vase studies, and experiential marketing at industry tentpoles (SXSW, CES, Cannes, etc).
  • Facebook
    Vertical Marketing Lead
    Facebook Aug 2015 - Nov 2016
    Promoted and transferred to NYC to lead sales marketing across the Financial Services, Travel, and Politics Industries including managing a team of 2. Created ANA award winning integrated marketing campaign "Win With Us" for the 2016 presidential election which was produced by Bartle Bogle Hegarty and featured in Politico and The Hill.
  • Facebook
    Vertical Marketing Manager
    Facebook Jul 2014 - Aug 2015
    Hired to lead B2B sales marketing and consulting for the Financial Services industry, directly engaging top Fortune 500 financial services companies with events, PR, performance marketing and case studies. Consulted on leading Financial Services companies’ MMM and digital marketing plans (AMEX, Geico, Chase, Capital One, Bank of America).
  • Capital One
    Senior Brand Marketing Associate
    Capital One Jan 2014 - Jul 2014
    Mclean, Va, Us
    Promoted to lead the digital execution of the iconic “What’s in Your Wallet” campaigns with Samuel L Jackson and Jennifer Garner. Oversaw execution of $100M+ brand marketing campaign across SEM, paid social, programmatic display, and affiliates. Spearheaded the launch of Facebook as paid marketing channel for Capital One.
  • Capital One
    Brand Marketing Associate
    Capital One Jul 2012 - Jan 2014
    Mclean, Va, Us
    Hired to lead search engine marketing (SEM) and programmatic display campaigns for Capital One's brand marketing program.
  • Merkle
    Client Services Analyst
    Merkle Jun 2011 - Jun 2012
    Columbia, Md, Us
    Analyzed and optimized A/B performance marketing (SEM) campaigns and optimized organic listings (SEO) for national clients such as Bed Bath & Beyond and ThinkGeek.
  • Cavalier Daily
    Senior Ad Sales Representative
    Cavalier Daily Jan 2010 - Jun 2011
    Charlottesville, Virginia, Us
    Promoted to lead the newspaper ad sales department
  • Cavalier Daily
    Ad Sales Representative
    Cavalier Daily Jan 2009 - Jan 2010
    Charlottesville, Virginia, Us
    Sold newspaper ads to local small and medium businesses, increasing YoY revenue by ~20% and securing the first annual seasonal advertising commitment by a client
  • United States Senate
    U.S. Senate Page
    United States Senate Aug 2006 - Jan 2007
    Washington, District Of Columbia, Us

Matt Sutton Skills

Marketing Facebook Online Advertising Social Media Social Media Marketing Google Adwords Advertising Marketing Strategy Seo Digital Marketing Public Speaking Sem Public Relations Powerpoint Analytics Graphic Design Search Engine Marketing Electronics Computing Process Scheduler Finance Web Development Search Engine Optimization Integrated Marketing Strategy

Matt Sutton Education Details

  • University Of Virginia
    University Of Virginia
    Economics

Frequently Asked Questions about Matt Sutton

What company does Matt Sutton work for?

Matt Sutton works for Columbia Sportswear Company

What is Matt Sutton's role at the current company?

Matt Sutton's current role is SVP, Head of Marketing at Columbia Sportswear.

What is Matt Sutton's email address?

Matt Sutton's email address is ma****@****ook.com

What is Matt Sutton's direct phone number?

Matt Sutton's direct phone number is (650) 543*****

What schools did Matt Sutton attend?

Matt Sutton attended University Of Virginia.

What skills is Matt Sutton known for?

Matt Sutton has skills like Marketing, Facebook, Online Advertising, Social Media, Social Media Marketing, Google Adwords, Advertising, Marketing Strategy, Seo, Digital Marketing, Public Speaking, Sem.

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