Alsym is a pre-revenue Series C startup that has developed an inexpensive, high-performance, non-flammable battery technology. Investors include Tata Ltd, General Catalyst, and Thrive Capital.- Reporting to the CEO, I own Marketing strategy and execution including branding, digital, communications, demand, content, and events.- Joined following Series B round and led the company’s emergence from stealth in June 2022, generating significant Tier 1 and trade media coverage and positioning Alsym as emerging contender in the battery startup space.- Led Series C funding announcement, securing coverage in Tier 1 outlets including Forbes, Wall Street Journal, VentureBeat and TechCrunch.- Develop and nurture relationships with prospective customers and partners, including numerous Fortune 500 and Forbes Global 2000 energy, automotive, and technology companies.- Represent the company in speaking engagements at industry events including RE+, MIT Sustainability Conference, and the Maritime Battery Forum.

Allegro ($ALGM) is a leading publicly-traded global semiconductor manufacturer- I consolidated various marketing functions into a single growth and revenue team, developing strategies and tactics to increase awareness and drive incremental direct and indirect sales.- Executed integrated marketing initiatives that drove lead generation, optimized digital channels, andstrengthened brand reputation in alignment with business goals.- Collaborated with sales to establish inbound marketing process, overhauled product launch strategy, and developed outbound demand generation campaigns, driving increased lead flow and sales conversion.

Rocket is a Bain Capital portfolio company focused on enterprise software for critical infrastructure- Responsible for website strategy and analytics; content development; creative services; externalcommunications / PR; brand and awareness; marketing technology; and internal communications.- Led the marketing function through a business transformation following a CMO departure. Collaborated closely with executive leadership and Bain Capital to guide strategic decision-making and ensure brand consistency during a period of organizational change.- Spearheaded a company-wide rebranding initiative, redefining market positioning and visual identity. This initiative drove a 90% increase in brand awareness and positioned the company for continued growth

- Led a major revision of the corporate website product section, updating all taxonomy, navigation, page structure, copy, and calls to action.- Overhauled the marketing content strategy, working with Product Marketing to re-imagine, update, and create more than 100 content pieces over the course of 18 months.- Built and scaled a creative services team from the ground up, providing strategic direction and mentorship that resulted in a cohesive brand voice and alignment with corporate vision.- Developed and executed lead generation campaigns that drove measurable pipeline growth, aligned with brand standards and corporate strategy.

- Increased visits from social platforms by 568% YOY in 2015, quadrupling contribution to site traffic.- Managed paid social media strategy, driving new site visits at rates as low as 10¢ CPC.

Dassault Systemes ($DASTY) is a leading developer of engineering, design, simulation and PLM software.- I was recruited by the head of corporate digital marketing to develop and manage a corporate social media marketing function, as well as guide individual brands on their strategies and programs.- I led a team of three people in the company’s Paris headquarters, who executed on content and campaigns, trained brand leaders, and reported on results.- I implemented the first social media publishing and measurement platform at the corporate level, tracking brand and campaign metrics that were integrated into executive-level dashboards.

- I managed an integrated social marketing strategy, working with the demand generation team to increase leads originating from social platforms by 70% and conversion rate by 49%.- I cultivated user communities on social platforms, including over 2 million Facebook fans, 70,000 Twitter followers, and a YouTube channel with over 6 million views (as of 2014).- I oversaw content strategy for the brand’s global blog network, working with subject matter experts across the company tp drive over 1 million annual page views.- I developed influencer and advocacy marketing strategies, helping SOLIDWORKS consistently rank #1 for share of voice on social media platforms.- I developed the brand’s initial content marketing program in partnership with brand marketing, including campaign development, content creation, deployment, and measurement.

Circuit City was a Fortune 250 consumer electronics retailer, with hundreds of stores across the United States. The company went out of business in January, 2009. I held a range of positions during my tenure at the company, from managing the daily operations of a technology review lab, to serving as editorial director for the company website, to developing programs that drove revenue via emerging social media platforms.• Developed new social media/networking and content vehicles for website with over 400 million visits and over $1.2 billion in sales annually• Drove website video tutorial program and strategy• Concepted and executed company blog strategy• Was responsible for circuitcity.com educational strategy• Developed proof of concept for YouTube/user-generated video content program• Worked with third-party content providers to deliver rich media product information to customers• Served as industry analyst and represented circuitcity.com at industry events

• Set editorial standards for the website, establishing direction for new copy pieces, and working with copywriters to improve their writing skills. Gave final approval for all non-promotional copy.• Trained copywriters on technology issues, facilitating the flow of industry news, acting as an in-house technology analyst and consultant.• Worked with merchandising, marketing and print creative groups in an advisory role, helping them understand the products they deal with and providing industry analysis.• Managed four copywriters in TV, audio and video categories. Managed phrasing, brand voice and creative endeavors while understanding relevance of features, functions and benefits to consumer.• Edited, managed, and acted as content lead on web projects. Translated TV, audio and video merchandising business and marketing objectives to customer-facing site solutions, including elements such as promotional wording and site placement for maximum sales benefit.