Matthew Tarr Email and Phone Number

As Experience Lead for Publicis Sapient, I design intuitive, easy-to-use digital experiences for our diverse roster of clients. I’m responsible for driving usability research exercises, design explorations, and cross-functional development of high-end technology solutions to help strengthen our reputation as pioneers in the industry.I help motivate our internal design teams to resolve problems in new ways, I form bonds with clients as an organizational partner and thought leader, I help lead the creation of design systems that nurture future innovation and sustainability, and I champion our team’s results while delivering timely and critical feedback. My role is essential in bridging collaboration between business strategy and applied technology to ensure we create meaningful, holistic experiences for our clients and their customers.My responsibilities include:- Guiding and organizing discovery, research, and data synthesis to identify critical user insights and develop hypotheses to design effective experiences- Providing mentoring and coaching to design team members- Proposing optimizations and creative approaches to systems that can drive users’ needs- Delivering high-quality user experience designs through a variety of tools such as Adobe XD, Sketch, and Figma- Maintaining a holistic view of the work to generate realistic goals for project teams to meet- Clarifying and defining success metrics for client and business impact- Designing detailed solutions that address clear customer needs, business context, client vision, and project KPIs- Leading the creation and facilitation of workshops, structured brainstorms, and other collaboration exercises- Leading collaboration between Experience and Engineering capabilities- Identifying and defining new opportunities to bring value to client engagements

As Director of User Experience, I partnered with our Product, Engineering and Operations teams to create a best-in-class eCommerce experience for our digital retail customers.I helped drive the long-term vision at Conns.com by identifying and setting digital product strategy, defining our end-to-end UX process and ecosystem, and inspiring our team to place the Conn's HomePlus customer in the center of every decision we make.Finally, I provided support, vision and guidance for our UX team by clearly defining our workflow process, including ideation, user-flow analysis, qualitative testing, wireframing, interaction design, UI design, and usability requirements.

In February 2020, my role within the Chico's FAS User Experience team was expanded to provide managerial support for our team of UX researchers and designers.In addition to maintaining my role as Lead Architect for the Chico's FAS Design System, I now provide day-to-day leadership and strategic support for all digital products that require input, research, UX/UI design and consultation from our team. Added responsibilities include evaluating product requirements; allocating support and resources for research, testing and design; providing feedback, coaching, and strategic direction for our team.Responsibilities as Lead Architect for the Chico's FAS Design System are listed in my previous job description.

I served as the User Experience design system architect for the Chico's FAS User Experience team, bridging the gap between our design and technology teams.My primary responsibility was to provide ownership, maintenance, administration, and governance of the Chico’s FAS Design System and its components. My role was critical in helping the organization maintain a single source of truth for digital design standards and usage across a portfolio of brands, thus ensuring a consistent customer experience across our media platforms.I played a strategic role in executing the organization’s business goals by identifying and implementing design process improvements, and I served as a key change management agent in ensuring all digital products deliver a best-in-class user experience.My functional responsibilities included:- Partnering with brand creative teams, developers, UX designers, and other key stakeholders to evaluate and approve any and all requests for global updates to customer-facing styling elements, thus maintaining alignment of visual presentation across all digital channels.- Owner and administrator of the Chico’s FAS Design System and its components (Sketch libraries, web-based Style Guides and Brand Guides).- Evaluating, testing, implementing, and communicating any global changes to the Design System.- Collaborating with UX designers to make recommendations for improvements and upgrades to the Design System based on industry research and best practices, and implementing any upgrades using a variety of tools and techniques (Sketch, Invision, HTML, CSS, JavaScript, Bootstrap, and responsive design theory).- Ensuring all digital design elements are produced in accordance with the Design System’s workflow process, recommendations and industry best practices.- Providing training resources and documentation updates.- Hosting ongoing work sessions with designers and developers to assist in the onboarding, adoption and success of the Design System.

I developed a wide variety of creative marketing assets (landing pages, homepages, e-marketing materials, motion experiences, responsive experiences, etc.) for women's fashion retailer Chicos.com, and provided leadership, strategy, and project supervision for the five-person design/production team. I also created campaign concepts and provided on-set studio art direction for both on-model and still life photo productions.

Principal owner and creative lead for full-service creative agency. Primary duties included development and execution of digital projects from concept through delivery, client strategy and campaign development, and day-to-day business management for four-person shop. Client roster included Chico's, White House Black Market and Soma.

Developed and coordinated visual elements for national media publisher. Supervised and executed large-scale creative projects in addition to primary duties as lead designer for daily content publications.

Supervised and developed a variety of brand identity, marketing and design campaigns for national corporation. Projects included large-scale signage programs, website development and print advertising. Duties included day-to-day management and supervision of creative team.

Executed a variety of design projects from initial concept to final production, including in-store signage, packaging and magazine/catalog layout. Produced advertising and promotional copy for a wide range of mediums including direct mail, billboard and television. Also assisted in developing brand marketing campaigns and strategy for a number of national accounts.

- Served as editor and reporter for award-winning sports staff.- Wrote features and stories on deadline; primary responsibilities included design/layout of section front, photo/copy editing, headline writing and editorial content decisions.