We are the North American Wholesale Lumber Association. Our members are dedicated to growing and nurturing every aspect of the lumber industry, from the careful stewardship of forest resources to the harvesting and distribution of lumber products, to championing wood’s role in a greener economy and a healthier planet.

Trade and professional associations turn to SmithBucklin to help them achieve their missions, create value for their stakeholders, and advance their industries and professions. The skilled professionals in our Business + Trade Industry Practice apply their knowledge, expertise and passion to serve associations across many business sectors. We provide service excellence, thought leadership, technical expertise, regulatory knowledge, industry advocacy and public relations, education program management and more. As individuals and as a team, we have the privilege of working with client organizations on their most significant work, including engaging and growing membership, navigating through economic and business cycles, and responding to changing industry, regulatory and political climates.As a Director, I use my years of operational knowledge to help our clients develop and streamline new revenue strategies, while minimizing expense, in order to help members become more successful inside their organizations.Organizations I serve or have served:North American Wholesale Lumber Association (NAWLA)Executive Director - 2024Brand Chain / Print Services and Distributions Association (PSDA)Executive Vice President - 2018National Paper Trade Association (NPTA)Executive Vice President - 2017 - 2024Wallcoverings Association (WA)Executive Director - 2017 - 2019National Strategic Shippers Transportation Council (NASSTRAC)Director of Operations - 2016-2018Digital Solutions Cooperative (Dscoop)Regional Director - North America - 2015-2016

Brutell Supply Co creates glassware with a purpose. A portion of every sale provides a year’s worth of clean drinking water to individuals across the world, through our partnership with Lifewater International.

Brand Chain is the essential community for the brand solutions supply chain. We serve the distributors who recommend, source and execute brand solutions for their clients and the suppliers who partner with them to deliver at the highest level. Brand Chain provides the supply-chain relationships, education, resources and tools to fuel the growth and enable the long-term success of our member companies.

InnerWorkings is the nation's largest print management solutions firm. With over $600M in annual spend, we are able to leverage our buying power on behalf of our clients to ensure the best market value through all of their print categories, while guaranteeing both quality and consistency. As the Senior Project Manager, my role was to create strategic partnerships in order to build a worldwide web of capabilities and execution for North America, Latin America and the Caribbean. This includes both manufacturing and implementation of branding initiatives through the use of interior and exterior marketing and signage.Major Contributions~Annual growth of 20% in Client's Marketing spend, two years running.~Accounted for 45% of Client's Global Marketing spend in 2013, 60% in NA. ~Managed Signage Projects totaling over $4MM in annual spend in NA.~Controlled 50% of North American Marketing spend, 30% of Global Marketing spend in 2012 ~Executed $300K Capital Signage spend during 2011 Q4 in Caribbean, which included the manufacturing and implementation of over 350 units of signage~Created +50 new supplier partnerships throughout North America, Latin America and the Caribbean~Managed retail conversion and re-branding programs in US, Latin America and the Caribbean~Supplied all domestic signage needs for inventory deployment and exterior implementation~Managed implementation for all National Strategic accounts, including in-store, OOH and exterior signage

Serve as point-of-contact for retail graphic partnerships. Manage project costs and protect profitability expectations. Coordinate concept-to-completion operations of high-profile sign fabrication and installation projects. Research and implement new production materials for improved product quality and market visibility. Communicate project expectations to team members and stakeholders. Oversee contracts, goals and project timelines to meet benchmarks in customer support and business operations. Develop new marketing proposals and liaise with marketing agencies to design creative marketing concepts. Major Contributions:~Developed new processes to manage project timelines and financials to ensure on-time and on-budget delivery of Sunoco deliverables. ~Introduced new technology of digital LCD monitor signage for use in retail environments.~Directed execution of State Farm Agent Vehicle Marketing Program implemented in 200+ agencies across U.S. ~Developed new media business model for in-store retail marketing via digital LCD monitor signage for Serta mattresses.~Boosted cost-of-sales by 10% by consolidating contractors, implementing new installation strategies and maximizing shipping efficiency.~Directed/executed $30MM re-imaging program of 400+ sites in 36-month period.Marketing Director-Increased market presence and brand awareness through multiple consumer touch points. Created prospecting lists and qualified leads for national salesforce, and managed sales CRM.

Executed business plan to prospect, identify and close new customers and business opportunities. Fostered and maintained customer relationships. Drove internal operations to meet customer needs.*Conducted and updated market intelligence, competitive analysis and customer expectations.Major Contributions: ~Grew new business by 15% within 6 months by securing Peapod Maintenance & Touch Tunes accounts. ~Boosted on-time delivery by 25% by creating and implementing job management system. ~Developed new collection strategy that maximized profits and collection of outstanding debts.

Oversaw creative design to solve client messaging challenges. Worked with Sales and customers to create and modify signage. Worked with vendors to secure multiple quotes per project to ensure lowest possible costs to maximize profit stream. Conducted research on emerging graphics/tactics used by competitors to maintain awareness of emerging trends.Major Contributions:~Managed signage installations for 20 Starbucks locations. ~Co-developed/implemented new online business system that produced $1M in sales during first year of operation. ~Received Excellence in Production award from corporate office for best production among franchises throughout North America. ~Managed production and execution of exterior re-imaging program for 150+ BP stores.

Articulated and represented product knowledge expertise to potential and existing customers. Drove training programs within assigned divisions. Worked closely with sales teams on opportunity pipelines. Supported sales teams and campaigns with end-user customers.Major Contributions:~Delivered high-impact software presentations at trade and graphic media shows at key Southern California locations.