Sr. Director Of Sales, Fb South
Current• Responsible for $190MM in annual on/off premise wine and spirits sales in over 1,400 accounts• Increased business $7MM in three-year span (2016 to 2019) via KPI analytics and AOP execution for numerous suppliers• Increased business through COVID from $150MM to $201MM at the division’s peak (Mar 2019 to 2022) • Accountable for all aspects of team management for four Field Sales Managers and 40 Sales Representatives• Exclusive Brand Supplier Relationships – Delicato/Coppola, Deutsch (Achieved Plan 4yrs in a row), Heaven Hill, Patron, Proximo, William Grant, Riboli, Edrington, Michael David Wines, Enovation, Sagamore• Multiple Brand Supplier Relationships – Bacardi, Beam, Brown Forman, Diageo, Moet, Pernod Ricard, Campari, Stoli• Creation of innovative tracking and reporting systems to ensure prompt sales data supporting team performance and execution• Daily monitoring of depletions, predict inventory issues, and monthly pricing• Develop and support supplier and key account relationships• Host/create QBRs and SDRs for executive management• Identify Monthly Priorities to ensure Supplier Programs and goals are achieved on a continuous basis• Implement innovative strategies to better align suppliers with corporate sales structure• Partner with Marketing to create and execute Supplier Programs to ensure Fiscal Portfolio achievement• Review brand reports and develop plans to improve weak spots and close distribution gaps• ROI Analysis on Programs