My role at Essence is to oversee the North America Google Media Planning Team, leading over forty Media Planning professionals across four offices.My pleasure is to spend the hours with the brightest and most passionate professionals in the industry and to partner with the world’s best brand, Google.Each day we work to increase awareness and deliver sales for products like Google Assistant, Chromebook, Google Cloud, Google Home, Google Pixel, Google Play, YouTube, just to name a few.We break down the artificial operationial barriers between Audio, Display, Search, Social and Video and design cross-channel plans with audience-centric campaigns that deliver high impact experiences and outcomes.

• Partnered and led the creation and operationalization of the Performance Marketing Team in North America• Developed best practices and processes which refined and scaled media with a performance objective for Google North America• Collaborated and led the global re-alignment of the Performance Marketing team and embedded most of our processes and procedures into the newly formed and goal agnostic Media Planning team